Antriksh Varshney
Sr. Ecom. Manager
Noida
Summary
Currently at Biotique, I manage key accounts for Biotique ensuring brands don’t just exist online—but shine. Dynamic Sr. Ecom Manager with a proven track record at Biotique, driving double-digit growth in e-commerce. Expert in strategic planning and negotiation, successfully managing PNL across major marketplaces. Recognized for elevating brand visibility and achieving significant revenue increases through data-driven insights and team leadership.
Overview
17
17
years of professional experience
Work History
Sr. Ecom Manager
Biotique
Noida
04.2022 - Current
- Managing the Entire PNL for the Managed marketplace i.e. Amazon, Myntra, Big Basket, smytten, Jiomart.
- Revenue Growth: Measure the increase in revenue generated from new and existing business.
- Visibility, offer & deals negotiation for Brands on Marketplaces.
- Competitive Analysis: Regularly assess and report on the company’s competitive position in the market.
- Managing 46% ecommerce business for Biotique| Biotique became Top 10 Brands in beauty & Personal care on Amazon | Biotique became Top 3 Brands in Skin care on Amazon.
- Double digit Growth Rate YOY.
- Skills Sets - Margin Negotiation, TOT finalization, Annual JBP discussion, New Product development, identifying new market trends, AMS (Maintaining ACOS as per industry standards) , Driving e-commerce strategy, Inventory planning, Payment Reconciliation,
Key Account Manager
Major Brands India Pvt. Ltd.
Delhi
06.2021 - 02.2022
- From launching international beauty personal care brand Bath & body Works on Amazon line to driving premium & luxury growth at Amazon, my journey has been anything but conventional. With a deep passion for beauty and a knack for scaling brands in the e-commerce space, I thrive at the intersection of strategy, innovation, and consumer obsession.
Key Account Manager
Biotique
Noida
12.2019 - 05.2021
- launching & expending Biotique Business to international Business through ecommerce platform in US, Europe, Middle East, Japan markets.
- PNL for category & Develop overall strategy, sales, and profitability of the brand on ecommerce portals driving business growth and achieving volume and revenue targets for the brand.
- Signing up with logistic partners & Coordination with logistics vendors for smooth custom clearance & timely delivery of shipments.
- Budgeting for shipments, deals & Promotions.
- Identifying brands trends & buying behavior through data and Creating Brand Visibility in international market with the help of accumulated data.
- Preparation of product listings, managing inventory and promotional budget for products on marketplaces mainly on Amazon US, UK, AU, Japan & UAE.
- Drive key relationships with e-commerce platforms and partners, negotiating better terms of trade and deals.
- Signing up with International payment gateways and follow international business guidelines & Documentation.
- Coordinating with internal operations teams for accurate and timely orders fulfilment, stock reconciliation, RTV processing & claim settlement.
Associate Regional Manager – Beauty Category
Ebay India Pvt. Ltd.
Delhi
07.2012 - 11.2019
- Managing 4 team member & beauty category for North region and achieved double digit category growth.
- Works very closely with vendor, develop tactical merchandising and promotion plans and prepares related budgets and forecast.
- Work cross functionally with other department stakeholders (Marketing, Logistic team, Cataloging, Finance / Commercial, etc.) to deliver on overall company goal.
- Responsible for monitoring and tracking item views, conversion, trends & seller performance, coordinating implementation of corrective action when necessary.
- Working with different reports like buying & selling trends, ASP, complain trends, Item views reports and guiding accordingly to the team members.
- Marketing promotions: drive visibility plans, promotion plans and coordinate the same between the internal marketing teams and that of the sellers.
Business Development Manager
IndiaMart Intermesh Ltd.
Delhi
09.2009 - 07.2012
Client Acquisition Media Solution
Getit Infoservices Pvt. Ltd.
02.2008 - 08.2009
Education
MBA - Marketing
IILM Greater Noida
Greater Noida, India 04.2001 -
Skills
Team leadership
Operations management
Strategic planning
Negotiation
Data Analysis
Timeline
Sr. Ecom Manager
Biotique
04.2022 - Current
Key Account Manager
Major Brands India Pvt. Ltd.
06.2021 - 02.2022
Key Account Manager
Biotique
12.2019 - 05.2021
Associate Regional Manager – Beauty Category
Ebay India Pvt. Ltd.
07.2012 - 11.2019
Business Development Manager
IndiaMart Intermesh Ltd.
09.2009 - 07.2012
Client Acquisition Media Solution
Getit Infoservices Pvt. Ltd.
02.2008 - 08.2009
MBA - Marketing
IILM Greater Noida
04.2001 -
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