ANU SAINI

• B2B partnerships with influencers and offline educational institutions, driving platform adoption, client onboarding, and growth.
• Conducted market research to identify potential influencers and educational institutes for platform expansion.
• Developed and maintained strong relationships with key business partners to ensure long-term collaboration.
• Converted potential partners into active platform users, leveraging data-driven strategies for onboarding.

Category Creation:

• Pioneered the establishment of a new educational category at Unacademy.
• Managed hosting, B2B partnerships, and strategic revenue.

Strategic B2B Collaborations and Influencer-Driven Growth:

• Established partnerships with industry leaders like Tata Hitachi.
• Enhanced product offerings and market presence.

YouTube channel host:

• Hosted Unacademy's YouTube channel for BTECH students.
• Generated high-quality leads through diverse channels.
  

• Led 14+ associates, providing effective sales floor leadership.
• Developed strategies to drive revenue growth.
• Executed innovative marketing plans for long-term profitability.
• Optimized team efficiency and organized workflows to meet targets.
  

Worked closely with Uttrakhand government for International and National projects.
Project Title: ICSSR, WILLSON, DIGITAL DIVIDE, GCRF

• Opened D-mat accounts and encouraged customers to purchase life insurance policies.
• Collaborated with the team to expand marketing channels.