ANU SALUJA

• Conducted in-depth trend analysis and played a key role in developing inspiration boards to guide the creative direction of new collections.
• Led the development and execution of innovative design concepts and merchandise for multiple collections, contributing to record-breaking sales and establishing new benchmarks for company performance.
• Cultivated strong relationships with fashion editors and influencers to secure high-profile media coverage and ensure maximum exposure for the collections.
• Curated and selected a carefully balanced mix of garments and accessories, creating cohesive collections that authentically reflected and amplified the brand's identity.
• Organized and executed numerous high-impact events, including product launches and designer meet-and-greets, to engage with customers and promote new collections.
• Engaged with clients directly, utilizing professional communication skills to foster relationships and enhance store conversion rates, ensuring customer satisfaction and loyalty.

Curating timeless, fashion-forward collections that embody elegance and individuality in the heart of Shahpur Jat (8 years)

• Spearheaded the design and development of both casual and formal collections, meticulously tailoring each piece to meet the high standards and unique tastes of our discerning clientele.
• Focused on blending trend-driven aesthetics with timeless elegance, ensuring the collections were not only stylish but also versatile and functional for luxury consumers.
• Maintained an unwavering passion for fashion, dedicating significant time to researching and understanding global trends,market demands and consumer behavior.
• Translated complex, high-level fashion trends into commercially successful garments, balancing creative flair with the practicality required for a competitive marketplace resulting in high customer satisfaction, increased repeat business, and significant growth in sales and brand recognition.
• Fostered strong, collaborative relationships with trusted suppliers, ensuring a seamless and timely delivery of high-quality fabrics and materials.
• Worked closely with the production team to ensure the accurate execution of each garment’s design specifications, monitoring every stage of the manufacturing process.
• Focused on upholding the brand’s commitment to quality, ensuring that every piece met the highest standards of craftsmanship and was delivered on time.
• Collaborated extensively with pattern makers, embroiderers, and sample makers to bring design ideas to life through prototypes and samples.
• Curated the selection of fabrics, colors, trims, and embellishments to create cohesive and distinctive collections that not only reflected the brand’s unique identity but also captured the essence of current fashion trends.
• Ensured that each collection was innovative yet aligned with the brand’s values, making a bold statement in the fashion market.