Summary
Work History
Education
Skills
Timeline
Generic
Anu Sethi

Anu Sethi

Category Management Professional With Experience Across ECommerce, Online Retail, Large Format Brand Stores And International Buying-Export Houses.
Mumbai

Summary

Results-oriented and highly accomplished Category Head with over 20 years of experience in driving business growth and profitability. Proven track record of successfully managing and leading cross-functional teams to achieve sales targets and exceed customer expectations. Skilled in developing and implementing strategic plans to optimize product assortment, pricing strategies, and promotional activities. Adept at identifying market trends and consumer insights to drive product innovation and enhance market positioning. Excellent communication and negotiation skills, with a strong ability to build and maintain relationships with key stakeholders. A dynamic and visionary leader, committed to delivering exceptional results in a fast-paced and competitive industry.

Work History

Category Head

Dhani healthcare
Mumbai
07.2021 - Current
  • Identify and resolve any operational issues or challenges related to category
  • Ensure compliance with company policies, procedures, and quality standards
  • Develop and execute promotional campaigns and marketing initiatives to drive category sales
  • Stay updated on industry trends, competitor activities, and customer preferences
  • Negotiate and maintain strong relationships with suppliers and vendors
  • Collaborate with cross-functional teams to ensure effective product assortment and pricing strategies
  • Monitor and analyze sales performance and make data-driven decisions to drive category/Merchandising
  • Manage and lead a team of category specialists and buyers and Visual Merchandisers
  • Conduct market research and analysis to identify trends and opportunities
  • Responsible for reviewing and creating online content and managing online operations.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively

Category Head

Mirraw.com
01.2019 - 07.2021
  • Monitor and ensure compliance with company policies and procedures
  • Manage inventory levels and ensure timely replenishment to meet customer demand
  • Stay up-to-date with industry trends and competitor activities to identify potential risks and opportunities
  • Develop and maintain strong relationships with key stakeholders, including suppliers, vendors, and internal teams
  • Lead a team of category managers and provide guidance and support to achieve category objectives
  • Monitor and analyze sales performance and adjust strategies as needed
  • Manage and negotiate contracts with suppliers and vendors
  • Collaborate with cross-functional teams to develop and execute marketing and promotional plans
  • Develop and implement category strategies to drive sales and profitability
  • Conduct market research and analysis to identify trends and opportunities within the category.
  • Adaptable and proficient in learning new concepts quickly and efficiently

Category Head

Natty.in
10.2017 - 10.2018
  • Identify and capitalize on business opportunities to drive revenue growth
  • Implement and enforce company policies and procedures to ensure compliance
  • Maintain and build relationships with key stakeholders, including suppliers and vendors
  • Lead and motivate a team of employees, providing guidance and support
  • Develop and implement strategic plans to achieve company goals and objectives.

Category Manager

Reliance Retail
12.2014 - 10.2017
  • Stay updated on industry trends, consumer preferences, and competitive landscape to identify new business opportunities
  • Develop and execute promotional and marketing initiatives to drive category growth
  • Monitor and analyze sales performance, market share, and customer feedback to make data-driven decisions
  • Negotiate and manage vendor relationships to ensure product availability, quality, and cost effectiveness
  • Collaborate with cross-functional teams, including marketing, sales, and operations, to develop and execute category plans
  • Manage product assortment and pricing strategies to optimize sales and margin performance
  • Conduct market research and analysis to identify trends, opportunities, and competitive landscape
  • Develop and implement category strategies to drive sales and profitability.
  • Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
  • Collaborated with cross-functional teams to develop promotional campaigns that effectively increased category awareness and sales growth.

Category Manager

Homeshop18
03.2014 - 12.2014
  • Develop and execute promotional and marketing campaigns to drive category growth
  • Monitor and analyze sales performance, market share, and customer feedback to identify areas for improvement
  • Collaborate with cross-functional teams, including sales, marketing, and operations, to execute category plans
  • Develop and implement category strategies and plans to drive sales and profitability.

COO

Cherish life products
06.2012 - 01.2014
  • Collaborate with the CEO and other executives
  • Develop and maintain effective communication channels within the company, promoting transparency and alignment
  • Drive innovation and continuous improvement across all areas of the organization
  • Monitor industry trends and competitive landscape to identify opportunities and risks, and make informed business decisions
  • Build and maintain strong relationships with key stakeholders, including clients, partners, and investors.
  • Drove process improvements across multiple business units, resulting in increased productivity levels.
  • Negotiated key partnerships with vendors, suppliers, and other stakeholders for improved collaboration and resource allocation.

Category Head

Tata Trent (Westside Fiora)
12.2010 - 11.2011
  • Identify and implement cost-saving initiatives and process improvements
  • Monitor and evaluate supplier performance to ensure compliance with quality, delivery, and cost requirements
  • Manage supplier relationships and negotiate contracts and pricing agreements
  • Assist in developing and implementing sourcing strategies to meet organizational goals and objectives.

Senior Merchandiser

Mirage clothing Pvt ltd
04.2007 - 05.2008

Senior Merchandiser

Amita's Apparels
09.1999 - 06.2006

Education

Delhi University
08.1998 -

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IIFT
08.1997 - undefined

Skills

Analytical Thinking

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Timeline

Category Head

Dhani healthcare
07.2021 - Current

Category Head

Mirraw.com
01.2019 - 07.2021

Category Head

Natty.in
10.2017 - 10.2018

Category Manager

Reliance Retail
12.2014 - 10.2017

Category Manager

Homeshop18
03.2014 - 12.2014

COO

Cherish life products
06.2012 - 01.2014

Category Head

Tata Trent (Westside Fiora)
12.2010 - 11.2011

Senior Merchandiser

Mirage clothing Pvt ltd
04.2007 - 05.2008

Senior Merchandiser

Amita's Apparels
09.1999 - 06.2006

Delhi University
08.1998 -

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IIFT
08.1997 - undefined

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Anu SethiCategory Management Professional With Experience Across ECommerce, Online Retail, Large Format Brand Stores And International Buying-Export Houses.