Anu Sood

· Responsible for raising funds across Private sector, Public Sector Undertaking companies (PSUs), Foundations, Individual Donors and Non- Government Organizations (NGOs).

· Led the public – private partnerships across various verticals and worked closely with senior leaders of Government of India (GOI).

· Made business development strategies for effective outreach to the potential alliance partners / donors.

· Established new relationships with various key corporate – PwC Foundation, Bharti Foundation, RBL Bank, Akzonobel, Coca Cola, Hindustan Unilever, ITC, Landmark Group, Apollo Tyres, ONGC, SAIL, IOCL, PFC, REC, GAIL and many more.

Achievement:

Led the relationship with Airport Authority of India (AAI) and closed the CSR grants worth more than $1million.

· Heading the Division with complete responsibility of profitability through acquisition of new and proactive management of existing large- corporate relationships.

· Led the entire Sales outreach along with the team and generated revenue through concept and space selling to potential Corporate.

· Met key decision makers (CXO’s) at MNCs, large Indian Corporate, Financial Institutions, and Trade Bodies.

· Led all aspects of sales process from account identification to negotiation and closure.

· Responsible for driving strategic Partnerships & Alliances with various Private and Government agencies to boost business growth and expand customer base.

· Liaised with various functions including Operations, Finance, Production, and other vendors outside and inside the organization for seamless execution of the projects.

Achievement:

Started the division from scratch, created profitable large format event platforms and generated revenues over 10cr. in more than 3 years.

· Led Business Development and drove sales through new customer acquisition and existing corporate relationships across industries.

· Responsible for prospecting potential corporate clients using various direct methods, networking, and research.

· Presented customized event concept solutions to CXOs of various corporate and converted B2B leads into sales.

· Served as Single Point of Contact for all stakeholders and was responsible for resolving Clients’ complaints effectively to their satisfaction.

· Led the Events Team for driving various aspects of an event as per the standards of Quintessentially Events, UK.

Achievement:

Delivered exponential growth in overall revenues from the target corporate in luxury lifestyle space.

· Conducted target market research to scope out industry competition and identify advantageous trends.

· Identified potential institutions & pitched to the senior Decision Makers about various products & services.

· Established new relations with counselors, placement consultancies, & various training establishments and negotiated deals for mutual growth.

· Participated in trade- level & consumer- level promotion and acquired new business for the company.

Achievement:

· Closed deals with colleges within/outside Delhi NCR and provided training to more than 10,000 students, managed association with key contacts at all levels including senior management & decision makers.

· Launched Merchant Bonusing & Membership Rewards loyalty program for American Express Platinum Cards in India.

· Identified new target merchants, presented value proposition to their CXOs, and got the merchants on- board to partner.

· Led the negotiations and closed the contractual documentation, developing strong commercial and long- term strategic relationships.

· Worked closely with the Marketing team and created partner-friendly POS collaterals to promote the program.

Achievement

· Achieved recognition from senior management for significantly increasing no. of partners in India and establishing relationship with partners in Singapore & Thailand.

· Part of the team responsible for setting up exclusive sales channel for American Express Platinum Cards in India.

· Heading the division and was responsible for B2C acquisition of UHNIs, HNIs, and CXOs on PAN India basis.

· Successfully established relationships with new channels for the acquisition of UHNIs and generated leads through existing channels.

· Developed strategic relationships with industry majors

· and expanded the client base to include names like Amitabh Bachchan, Abhishek Bachchan, Preity Zinta etc.

· Played a key role in the launch of American Express Platinum Credit Card & achieved 100% sales target within first forty days of the launch.

· Trained the Sales team of over 300 sales executives on product features of American Express Platinum Credit Card.

Achievement

· Recipient of ‘Best Sales Manager Award’ in Asia Pacific region in ’06 - ‘07 for over achievement of targets by 150%.