Anu Vajira. V
Bengaluru
Summary
Sales professional with 11 years of experience in the IT Cloud industry, specializing in cloud solutions at Google Cloud India, AWS, and Oracle. Proven expertise in identifying growth opportunities and optimizing business performance through strategic planning and robust VC relationship management. Successfully nurtured the India startup ecosystem for over 7 years, facilitating significant account growth, coverage, and cloud technology adoption among key accounts. Demonstrated skills in negotiation and cross-functional coordination, driving exceptional support for startup customers throughout their cloud adoption journey.
Overview
11
11
years of professional experience
Work History
Startup Growth Representative
Google cloud India
Bangalore
03.2025 - Current
- Managed multiple opportunities through the entire business cycle while working with cross-functional teams to serve as the primary customer contact for all business and GTM-related activities, including the development of Commit agreements.
- Analyzed the technology footprint and strategic growth plans for assigned accounts in the Bangalore and South India startup ecosystem.
- Assisted startups in leveraging Google Cloud products and services.
- Facilitated onboarding sessions to improve user understanding of products.
- Coordinated with cross-functional teams to resolve customer inquiries efficiently.
- Led team of 4 BDRs to generate pipeline for Bangalore territory.
- Closed end-to-end revenue deals, achieving 175% of targets.
- Managed partner relationships in the Bangalore/South India territory to support growth startups for the implementation of services.
- Collaborated with VC ecosystem to onboard newly funded startups onto GCP.
Startup Success Manager
Google Cloud India
Bangalore
04.2023 - 03.2025
- Managed relationships with startup founders to understand their infrastructure, pain points, and created value propositions to gradually nurture them to a net-paying account. Identified and grew new logo startups in South India. High-potential account activation (burners, spenders), which expedited territory gross consumption.
- Accelerated GCP AI adoption with well-developed engagements, partnering with CE teams, product teams, and the extended sales team.
Identified untapped potential within the territory through VC leads, and engaged directly with all top spenders.
Collaborated with Customer Engineers and partner teams for migrations, new workloads, and AWS compete wins.
• Represented the GFS Program at external startup events, which were run by Google's VC partnership team to generate leads for the territory. - Actively supported over 40 events in FY 2024 and contributed to 20% of projects within the ecosystem.
- As a VCBD 20% Program Manager, I led events and attended multiple VC pitches, leading to the conversion of leads to the GFS pipeline.
- Managed end-to-end VC Connect events in Bangalore, and Chennai.
Handling the portfolios of three dedicated tier-2 VCs in South India. This led to newly funded startups adopting GCP.
Business Development Associate
Amazon Web Services
Bangalore
03.2021 - 03.2023
- Onboarded new SMB logos in India, supporting cloud adoption and migration from on-prem solutions.
- Managed pipeline for internal and Partner lead opportunities, qualifying prospects efficiently.
- Utilized Salesforce CRM to track account details and prospective opportunities effectively.
- Engaged with customers to assess AWS service fitment and assist during onboarding.
- Conducted architectural reviews, securing AWS credits for IT infrastructure migration.
- Collaborated with SI and ISV partners to support customer needs continuously.
- Developed GTM strategies, partnering with marketing to execute targeted events.
- Increased opportunity closure rates by over 40% with dedicated sales team collaboration.
IOPEX Technologies - Client Partner Manager
IOPEX Technologies
08.2020 - 03.2021
- Identified client needs and generated new business opportunities in UK and EMEA markets.
- Negotiated business contracts and pricing with customers to secure favorable terms.
- Developed a pipeline and generated leads for successful closure across various product lines in EMEA.
Oracle For Startups - BD Lead
Oracle for Startups
Bangalore
05.2018 - 01.2020
- Inducted startups (both SME and seed level) into the OFS ecosystem, helped them migrate to OCI, adapt, and convert into paying customers (sales).
- Worked closely with 600 customers and converted 350 into OCI users.
- Partnered closely with directors of communication and PR, accelerators, incubators, the investment community, government initiatives, and ecosystem evangelists to recruit promising startups and promote them within the startup community. Served as the main point of contact for startups that enrolled in the OFS program.
- Built relationships with them and other stakeholders surrounding the ecosystem, while supporting their business challenges throughout their journey.
- Provided startups guidance and connection with Oracle experts across different verticals and markets.
- Warm handover of qualified startups to internal teams, with opportunities such as mentoring, technical development event exposure, and market and customer connect.
- Worked with startups across JAPAC, acting as an advocate by facilitating their integration as a plug-in to Oracle's enterprise customers' infrastructure through collaboration with internal product teams, innovation advisors, KADs, and ISV teams as GTM.
- Participated in a strategic meeting in the U.S. for the execution of plans in India. Represented OFS at various international meetups and events to drive opportunities and be an evangelist for OFS.
Oracle India Pvt - BD Lead | On-Prem + Cloud
Oracle
Bangalore
08.2014 - 05.2018
- Responsible for creating a quality pipeline through territory coverage, market research, initial contact, and engagement with key decision-makers, C-level management, and executives.
- Worked in collaboration with Solution Consultants, Inside Sales Executives, and Field Sales to understand business challenges and recognize opportunities for Oracle's tech portfolio.
- Conducted extensive research about our prospective customers and their current IT landscape to analyze their infrastructure, and thereby create a tailor-made solution for them.
- Driving leads toward upside (progression) and aiding the field sales executives toward the potential conversion of the leads to revenue.
- Having an in-depth understanding of the market in the assigned territory, both enterprise and commercial, has contributed to accelerating the sales life cycle.
- Driving opportunities 40% upwards with the sales team for closure.
Education
MBA - Marketing Management And Research
Mount Carmel Institute Of Management
Bengaluru03-2014
BBA - Commerce
Mount Carmel College
Bengaluru03-2012
PUC - Commerce - Commerce
Mount Carmel College
Bengaluru03-2009
High School Diploma -
Cathedral High School
Bengaluru03-2007
Skills
- Strategic planning
- Key accounts development
- Negotiation
- Account management
- Client relations, business development, account GTMs
- Cross-functional coordination
- Customer onboarding, sales cycle management
- Partner management
- VC relationship management team leadership
Timeline
Startup Growth Representative
Google cloud India
03.2025 - Current
Startup Success Manager
Google Cloud India
04.2023 - 03.2025
Business Development Associate
Amazon Web Services
03.2021 - 03.2023
IOPEX Technologies - Client Partner Manager
IOPEX Technologies
08.2020 - 03.2021
Oracle For Startups - BD Lead
Oracle for Startups
05.2018 - 01.2020
Oracle India Pvt - BD Lead | On-Prem + Cloud
Oracle
08.2014 - 05.2018
MBA - Marketing Management And Research
Mount Carmel Institute Of Management
BBA - Commerce
Mount Carmel College
PUC - Commerce - Commerce
Mount Carmel College
High School Diploma -
Cathedral High School