Anu Varghese
Media Sales- Branded Content & IP
Bengaluru
Summary
Strategic and performance-driven media sales professional with nearly 15 years of experience across TV, digital, and print platforms. Proven expertise in sales strategy, business development, and client partnerships—enabling high-value IP monetization and revenue acceleration. Adept at crafting market-specific campaigns, leading cross-functional initiatives, and unlocking scalable growth across regions.
Overview
15
15
years of professional experience
2012
2012
years of post-secondary education
3
3
Languages
Work History
Region Head- Brand Solutions & IP Sales
Network 18
01.2024 - Current
- Drive market outreach across regional clients, positioning Network18's brand solutions and IP ecosystem to align with their strategic priorities.
- Supported the development and go-to-market pitching of purpose-driven IPS—such as The Paani Positive Project, Sustainable Fashion, and Women Empowerment—to initiate high-value brand conversations.
- Mapped competitor activity and market gaps to co-create differentiated IP decks, and improve pitching effectiveness across local clusters.
- Enabled client onboarding for flagship platforms like SheShakti and Rising Bharat, contributing to pitch strategy, asset development, and brand storytelling.
- Facilitated focused outreach to premium clients for CXO-led closed-door forums with Zebra Technologies, Adobe, and others, ensuring strong top-of-funnel engagement for high-value discussions.
Assistant General Manager- Content & IP Sales
India Today
01.2022 - 01.2024
- Drove core revenue by scaling India Today Group's proprietary IPs, branded content, and advertiser-funded programming—built from the ground up through focused client acquisition and strategic event partnerships; average deal sizes ranged from lakh to crore.
- Worked cross-functionally with marketing and product teams to co-create event-led campaigns that were tightly aligned with client KPIs, ensuring seamless execution, and measurable brand impact.
- Led end-to-end strategy, pitching, and execution for high-engagement, client-led platforms, including Ion Exchange World Water Day, PNB MetLife Junior Badminton Championship, Secure Your Child's Future, and Education Special, strengthening brand affinity and audience relevance.
Senior Manager - Content Solutions Sales
Bennett Coleman & Co. Ltd.
01.2021 - 01.2022
- NDTV Colombo Fashion Week drove revenue growth by creating and monetizing B2B-focused closed-door events and branded content across The Economic Times, Times of India, Times Lifestyle show for Indian Television Network, and Times Digital, with deal sizes ranging from lakh to crore.
- Onboarded a majority of first-time brand partners, significantly expanding the client base, and accelerating new business development.
- NDTV Justice For Every Child led end-to-end execution of marquee Future IPS of such India's Supply Chain, Xebia Women in Tech, ET-Uipath, ET-EY Tax Tech Dialogues. Zebra won the best campaign for Social Automation Excellence Awards, driving strong brand relevance and audience engagement.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
Senior Manager- IP Sales & Brand Solutions
NDTV Networks Ltd
01.2015 - 01.2021
- Drove monetization of brand-led IPS and events across NDTV Networks — Salesforce including NDTV Profit, NDTV 24X7, and NDTV India — managing branded content deals ranging from lakh to crore, and crore for large-scale network IP events.
- Led end-to-end execution of high-impact, purpose-driven IPS such as Justice for Every Child (Kailash Satyarthi Foundation), Technology Conclave - IBM Round Tables, Making the Invisible Visible (Save the Children), Save Our Saviors (HelpAge India), and more.
Manager - IP Sales & Business Development
Exchange4Media Group
01.2012 - 01.2015
- Donatekart Stray Voice, and Defeating Diabetes (Roche Diagnostics), ensuring strong client alignment and impactful delivery.
- Surpassed market challenges during the pandemic by innovating virtual engagement formats, including NGO-corporate Townhalls, while consistently building a strong sales pipeline and achieving revenue targets year-on-year.
- Identified market opportunities and acquired new clients by pitching customized advertising solutions across magazine brands (Impact, Pitch, Realty Plus) and digital platforms.
Executive - Sales & Marketing
Friends Color Images Private Ltd.
01.2011 - 01.2012
- Prospected and pitched advertising opportunities for Reliance Energy Power Ltd (Mumbai) and BSES Yamuna Power Ltd (Delhi).
- Managed and nurtured client relationships across diverse sectors including FMCG, Banking & Insurance, Travel, Lifestyle, Hospitality, and Automotive.
Education
Postgraduate Diploma - Public Relations, Advertising & Marketing
Institute for Media Studies & Information Technology, YMCA
B.Com (Honours) - Advertising & Marketing
Jesus & Mary College
Skills
Strategic revenue management
Teamwork and collaboration
Microsoft office
Team management
Multitasking
Microsoft Word
MS office
Problem-solving
Websites
Interests
Workout, Reading, Music, Travelling, Photography
Accomplishments
- NDTV Colombo Fashion WeekDrove revenue growth by creating and monetizing B2B-focused closed-door events and branded content across The Economic Times, Times of India, Times Lifestyle show for IndianTelevision Network, and Times Digital, with deal sizes ranging from lakh to crore.
- Onboarded a majority of first-time brand partners, significantly expanding the client base and accelerating new business development.
- NDTV Justice For Every ChildLed end-to-end execution of -marquee Future IPS of such India's as Supply Xebia Women Chain, and in Tech, ET-UipathET-EY Tax Tech Dialogues, Zebra won best campaign for SocialAutomation Excellence Awards, driving strong brand relevance and audience Cause (Hindi)engagement.
TOOLS
- MS Office
- Salesforce
- Canva
- Facebook Ads
Timeline
Region Head- Brand Solutions & IP Sales
Network 18
01.2024 - Current
Assistant General Manager- Content & IP Sales
India Today
01.2022 - 01.2024
Senior Manager - Content Solutions Sales
Bennett Coleman & Co. Ltd.
01.2021 - 01.2022
Senior Manager- IP Sales & Brand Solutions
NDTV Networks Ltd
01.2015 - 01.2021
Manager - IP Sales & Business Development
Exchange4Media Group
01.2012 - 01.2015
Executive - Sales & Marketing
Friends Color Images Private Ltd.
01.2011 - 01.2012
B.Com (Honours) - Advertising & Marketing
Jesus & Mary College
Postgraduate Diploma - Public Relations, Advertising & Marketing
Institute for Media Studies & Information Technology, YMCA
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