Anubha Das
Gurgaon
Summary
Result-driven senior content strategist with nearly 6.5 years of expertise in digital marketing. Expertise in content creation, editing, and copywriting, with a keen eye for strategic content planning. Proven track record of enhancing brand visibility, driving engagement, and delivering measurable results through data-informed content strategies.
Overview
7
7
years of professional experience
Work History
Senior Content Writer
MPG Group
02.2023 - Current
- Drove marketing success for Stone Depot through a targeted content strategy, by leveraging tools like Ahrefs, Google Keyword Planner & HubSpot.
- Created high-impact content including blogs, social media posts, and emails to engage & convert audience. Transitioned the web content based on Google Core Updates to meet business goals generating 150-200 qualified organic leads per month.
- Leveraged Google Analytics to track content performance and provided actionable insights for ongoing optimization.
- Led a team of 4 junior writers by mentoring and guiding them to deliver quality content while adjusting strategies to excel.
Content Strategist & Writer
Freelance
07.2022 - 04.2023
- Crafted data-driven blogs for B2B SaaS and Fintech brands.
- Delivered compelling copy for brands like Indian Sweet House.
- Developed content buckets and worked on website content for Parul Kanodia.
- Produced high-quality copy for digital posts and on-site banners for brands like Pantaloons and Zomato.
Senior Content Strategist
Magicpin
05.2021 - 07.2022
- Wrote well-researched long-form and short-form blogs, with majority ranking in the top 5 posts within 3 months of publication.
- Contributed to a significant organic traffic growth from 70,000 to 150,000 page views per week within 6 months, and scaled overall page views from 150,000 to 300,000 per week.
- Created compelling content for Fashion, Food and Beverage, Entertainment, Travel, Beauty, and product-based on-page blogs.
- Analyzed the ROI generated through push notifications and continuously refined strategies to improve user engagement.
- Supported data-driven decision-making by estimating traffic and developing a concrete content curation and marketing plan, incorporating insights from competitors, the latest trends, and keyword research.
Senior Content Writer
AdLift
08.2019 - 03.2021
- Managed high-profile clients like Luminous, Vega, KENT, OkCupid, and Springboard.
- Created compelling content for brands like MaxLife, Nicobar, Hopscotch, SecureNow, Axis Bank, ZoomCar, Titan, Jigsaw Academy, Bausch & Lomb and UPES, ensuring alignment with brand goals and audience preferences.
- Strategized and developed monthly blog titles (On Page- Off Page).
- Crafted creative Google Display Ad Copies, meta descriptions, and creative ad copies.
- Developed engaging marketing copy for fashion brands like Nicobar and Marcellamoda.
Associate Content Writer
Magicpin
09.2018 - 08.2019
- Generated ideas for blog content on food, fashion, beauty, travel and entertainment.
- Wrote blogs and uploaded them on the CMS.
- Tracked blog SERP rankings.
Associate Content Writer
GloBox
04.2018 - 08.2018
- Wrote an array of blogs as well as SEO-related articles.
- Curated press releases, press kits, marketing flyers, media kits, and product descriptions.
- Wrote web content & created copy for Social media platforms, Email Marketing and on-page banners
Education
Bachelor of Arts - Journalism And Mass Communication
Amity University
Noida, India07-2017
Online Certification - Digital Marketing And Analytics
ISB
Hyderabad, India11-2024
Skills
- Content strategy expertise
- Data-driven insights
- Storytelling techniques
- Keyword research proficiency
- Analytical thinking
- Content marketing
- Business writing
- SEO optimization expertise
- Target audience analysis
- Copyediting
Timeline
Senior Content Writer
MPG Group
02.2023 - Current
Content Strategist & Writer
Freelance
07.2022 - 04.2023
Senior Content Strategist
Magicpin
05.2021 - 07.2022
Senior Content Writer
AdLift
08.2019 - 03.2021
Associate Content Writer
Magicpin
09.2018 - 08.2019
Associate Content Writer
GloBox
04.2018 - 08.2018
Bachelor of Arts - Journalism And Mass Communication
Amity University
Online Certification - Digital Marketing And Analytics
ISB
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