Anubha Mehra
Manager
Gurgaon
Summary
Manager - Apparels- Experience in Men’s , Women & Kids Apparel & Accessories I believe that success comes as you grow and work hard. I am honest and want to achieve at the top levels. I believe in time management. To work with a result oriented company that seeks a smart- working and career conscious person where acquired skills and education will be utilized towards continued improvement and advancement.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Manager - Division Head - Mens Apparel
Vishal Mega Mart
Gurgaon
01.2021 - Current
- Handling Business worth 450CR per annum
- Handling Merchandise - Denims ,Casual Lowers, Active Wear( Athleisure Range)
- Achievements/Tasks - Awarded with Ceo’s award for Outstanding Performance
- Range Planning & Presentations & Developments
- Vendor Management, Onboarding and Negotiation
- Setting a Price by Seeing Price architecture of different Products, Margin calculations
- Order Closing and Making
- Sure The GRC is not Defaulted in any month
- Managing Demands by Checking Rate of Sale and Stock Pattern
- Analysis of Past Season, Present Season to have better Forecast on Trends with Design Team
- Analysis of Reports in Key Areas like Colour Contribution, Size, Vendor Performance, Design Performance and Fit
- Benchmarking the Products of Brands extensively and Creating the Best Range as a result.
Category Manager Kids Apparel
Vishal Mega Mart
04.2018 - 12.2021
- Handled Business worth 300 Cr per annum
- Tasks -Awarded with Ceo’s award for Outstanding Performance
- Started Kids Division and reinstated it as the Best Division in Terms of Growth in the Ist Year itself
- Range Planning & Presentations & Developments
- Vendor Management, Onboarding and Negotiation
- Managing Demands by Checking Rate of Sale and Stock Pattern
- Analysis of Past Season, Present Season to have better Forecast on Trends with Design Team
- Analysis of Reports in Key Areas like Colour Contribution, Size, Vendor Performance, Design Performance and Fit.
Category Manager
E, - Omnichannel, Vishal Mega Mart
Commerce
07.2017 - 03.2018
- Handling Team of 10 People with approximately 20000 orders a month
- Achievements/Tasks
- Business development- Range, plan, reworking on categories & price points
- Functionality check on kids clothing- and development of the same
- Working on various reports like size analysis, color analysis, category wise analysis
- Developing business in terms of rationalization of price points in each category
- Handling Merchandising & Planning in E comm
- For all divisions- planning promotions, range, deals, banners, Mailer
- Plan, Shoot Plan.
Head of Apparels
Chicco
12.2015 - 06.2017
- For EBO’s, Distribution & Key Accounts Channel
- Job Profile
- Working as category manager looking after entire Kids Category including Apparel, Toys
- Juvenile, Nursing & Cosmetics
- Role of a marketing person to plan marketing & promotion activities
- Planning OTB season planning , buying & sourcing
- Stock management sourcing goods, replenishments, allocations, procurement
- Working on MRP and prices, planning for markdowns, eoss & sales offer
- Planogram & visual merchandising for stores
- Handling apparel business for Iconic, Central & chicco stores
- Handling juvenile, toys, cosmetics & nursing for Chicco Stores
Manager
FASHION AND YOU
01.2015 - 11.2015
- Awarded Best Performance in entire Apparel Business)
- Job Profile
- Grew Category and made Kids Category work with mega days touching 50L sales per day
- Working as category manager looking after entire Kids Category including Apparel, Toys, Accs
- Planning events on monthly basis to get business based on pricing
- It’s an event based flash sales site that has to work constantly to achieve targets, maintain
- OTB’s, and work on the concept of pricing, planning & buying
- STANMAX
Category Head- Manager- Apparel - Kids Wear
STANMAX
04.2011 - 01.2015
- Business - Handled Business of 80CR
- Job Profile
- Buying & Sourcing of Kids Wear, Infant Garments, Accessories & Intimate Wear –mix of private label, national & international brands & few labels with Travel to Hongkong, China & Bangkok
- Planning & Merchandising- stock cover, buying plans, discounting
- Assortment Management & Planogram
- Planning across all the stores in terms of layout & right brand mix ratio
- Planning for sales, inventory stock, Planning Promotions, markdowns
- Managing Brands & Production of Private Label
- Buying from abroad to have a good mix of merchandise & generating volumes & margins
- Negotiation with suppliers to attain commercial margin
- Seeking financial results for the organization by setting and meeting sales goals
- Strategize, develop and present seasonal sku plans that support sales and GM goals
- Analyzing every aspect of bestsellers (for example, the bestselling price points, colors or styles) and ensuring that bestsellers reach their full potential, monitoring slow sellers and taking action to reduce prices or set promotions or do stock corrections as necessary
- Analyzing MTD & YTD reports, division reports in comparison to previous year data, calculating Gross Profit.
Category Manager
Carrefour
06.2009 - 04.2011
- Buying & Sourcing
- Planning & Merchandising
- Assortment Management & Planogram Planning
- Planning for sales, inventory stock, Planning Promotions
- Managing Brands & Production of Private Label
- Range Presentation
- Negotiation with suppliers
- Working on commercial margin, consumer offers, trend analysis, market & competitive analysis
Retail Merchandiser
PLANET RETAIL HOLDINGS PVT. LIMITED, Marks, Spencers/ Next & ACCESSORIZE
01.2008 - 06.2009
- Stores with Business of 40 Crore per annum
- Stock Management: Replenishment of stocks, analyzing stock position at various locations
- Logistical coordination and supply chain management to minimize replenishment time to stores and supplier lead times
- Logistical coordination and supply chain management to minimize replenishment time to stores and supplier lead times
- Using the planning tools to plan for sale season, stock v/s sale analysis, size –color, product-style
- MRP analysis, planning markdowns and margins
- Creation of reports and analyzing data
- Pricing the merchandise
- Planning OTB for the season & planning options for each category for every phase for a particular season
- Buying & sourcing: Merchandise planning, analyzing current business trend, market feedback, historical data and recommending course corrections and improvements based on these assessments
- Catalog Planning & updating various invoices, GRN status for the shipments.
Retail Merchandiser
OSWAL RETAIL PVT. LIMITED
02.2007 - 12.2007
- Stores with Business of 80 Crore
- Buying & sourcing: Merchandise planning, analyzing current business trend, market feedback, historical data and recommending course corrections and improvements based on these assessments
- Vendor management: Manage group of buyers who select merchandise for order, place orders, and inventory distribution and ensure that buyers maintain a balanced inventory
- Locate, qualify and inspect suppliers/vendors, negotiate with suppliers/vendors on costing and margin
- Using the planning tools to plan volume, markdowns, margin realization, receipts, inventory and profit to achieve agreed upon financial targets for business, Allocation
Retail Merchandiser
Pantaloon Retail India Pvt. Limited
04.2006 - 12.2006
- Business of 50 Crore
- Buying & sourcing
- Vendor management:
- Negotiate with suppliers/vendors on costing and margin
- Shoppers stop
- Trainee projects held in the company at the time of Post Graduation in Buying & Merchandising
Buyer
Shoppers Stop
- Maintained key item stock levels and wrote or expedited purchase orders.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain profit margins.
- Maintained complete documentation and records of all purchasing activities.
- Tracked inventory shipments and prepared spreadsheets detailing item information.
- Internship Project
Education
MBA -
Symbiosis Institute
Post Graduation -
Pearl Academy of Fashion
New, Delhi 03.2005 - 03.2007
Bachelor of Arts - undefined
Delhi University
10+2 - Commerce
Bal Bharati Public School, A
I.S.S.C - undefined
E Board, Bal Bharati Public School, A.I.S.S.E Board
German Course - German Language
Max Muller Bhavan
03.2005 - 12.2008
Skills
Buying & Merchandisingundefined
Timeline
Manager - Division Head - Mens Apparel
Vishal Mega Mart
01.2021 - Current
Category Manager Kids Apparel
Vishal Mega Mart
04.2018 - 12.2021
Category Manager
E, - Omnichannel, Vishal Mega Mart
07.2017 - 03.2018
Head of Apparels
Chicco
12.2015 - 06.2017
Manager
FASHION AND YOU
01.2015 - 11.2015
Category Head- Manager- Apparel - Kids Wear
STANMAX
04.2011 - 01.2015
Category Manager
Carrefour
06.2009 - 04.2011
Retail Merchandiser
PLANET RETAIL HOLDINGS PVT. LIMITED, Marks, Spencers/ Next & ACCESSORIZE
01.2008 - 06.2009
Retail Merchandiser
OSWAL RETAIL PVT. LIMITED
02.2007 - 12.2007
Retail Merchandiser
Pantaloon Retail India Pvt. Limited
04.2006 - 12.2006
Post Graduation -
Pearl Academy of Fashion
03.2005 - 03.2007
German Course - German Language
Max Muller Bhavan
03.2005 - 12.2008
Buyer
Shoppers Stop
MBA -
Symbiosis Institute
Bachelor of Arts - undefined
Delhi University
10+2 - Commerce
Bal Bharati Public School, A
I.S.S.C - undefined
E Board, Bal Bharati Public School, A.I.S.S.E Board
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