Summary
Overview
Work History
Education
Skills
Timeline
Generic
Anubha Mishra

Anubha Mishra

Social Media Marketing Specialist
Gurgaon

Summary

Creative individual with eye for detail and passion for storytelling.


  • Professional with robust background in content creation, bringing blend of strategic thinking and artistic flair. Adept at crafting engaging content that drives audience engagement and supports marketing objectives.


  • Experienced with producing high-quality digital content, including written, visual, and multimedia formats. Utilizes deep understanding of audience engagement to create compelling and relevant content.


  • Dedicated to enhancing brand presence and driving audience engagement through innovative and impactful content.
  • Track record of leveraging SEO and social media strategies to maximize reach and impact.



Overview

13
13
years of professional experience

Work History

Freelance Content Creator

Self-employeed
01.2017 - Current
  • Content Creation & Strategy
    Developed and executed content strategies for YouTube, Instagram, and other platforms.
    Created long-form and short-form engaging video content around beauty, self-care, and makeup.
    Researched trends, audience preferences, and platform algorithms to optimize content performance.
  • Video Production & Editing
    Managed end-to-end video production, including scripting, filming, and editing.
    Utilized video editing tools to enhance storytelling and maintain brand aesthetics.
    Implemented platform-specific formatting and optimization techniques for maximum reach.
  • Social Media Growth & Engagement
    Built and nurtured an engaged online community through consistent content and interaction.
    Used SEO, hashtags, and trending topics to increase visibility and organic reach.
    Monitored and responded to audience engagement to boost retention and brand loyalty.
  • Branding & Digital Marketing
    Developed a strong personal brand and online presence within the beauty and self-care space.
    Collaborated with brands and influencers for sponsored content and marketing campaigns.
    Applied content marketing principles to enhance brand storytelling and audience connection.


With this experience, I am well-equipped to transition into content marketing and social media marketing roles, leveraging my expertise in video production, audience engagement, and brand collaboration to drive growth and digital success.

Social Media Manager

Value First
07.2016 - 12.2016
  • Post & SEO Optimization
    Optimized social media posts with targeted keywords, hashtags, and SEO best practices.
    Ensured high engagement through A/B testing, format adjustments, and trend integration.
    Utilized analytics tools to track performance and improve content effectiveness.
  • Campaign Management
    Led and managed social media campaigns to drive brand awareness, engagement, and conversions.
    Collaborated with marketing teams to align campaigns with overall business goals.
    Monitored campaign performance and adjusted strategies for optimal results.
  • Video Content Creation & Copywriting
    Produced and edited high-quality video content tailored for different social media platforms.
    Wrote compelling copy for captions, posts, and ad creatives to enhance audience engagement.
    Maintained a consistent brand voice and messaging across all content.
  • Brand Collaborations & Partnerships
    Worked with brands to develop and execute influencer marketing campaigns.
    Created branded content that aligned with audience interests and marketing goals.
    Managed partnerships and negotiations to maximize brand visibility and impact.

Digital Marketing Manager

MediaAgility
02.2013 - 05.2016
  • Technology Content & Thought Leadership
    Created and reviewed content on the latest technology trends, cloud solutions, and digital transformation.
    Developed compelling marketing assets, blog posts, and social media content to drive brand awareness.
  • Partner Collaboration & Sales Enablement
    Worked closely with Google Cloud and reseller partners to align marketing strategies.
    Supported sales teams with targeted content, case studies, and presentations to drive conversions.
  • Event Planning & Stage Hosting
    Organized and executed technology events, webinars, and industry summits.
    Served as a stage host and panel moderator, engaging audiences on cloud technology topics.
  • Content & Campaign Optimization
    Managed digital marketing campaigns, optimizing for engagement, reach, and lead generation.
    Implemented SEO strategies and performance tracking to enhance content visibility.
  • Product & E-Learning Marketing
    Developed product marketing strategies for cloud-based solutions and SaaS offerings.
    Created engaging content for e-learning applications, focusing on user adoption and engagement.


With a strong background in content marketing, digital strategy, and technology-driven storytelling, I bring expertise in driving impactful marketing initiatives for cloud and SaaS businesses.

Content Writer

Dotline Infotech
07.2012 - 02.2013
  • Content Review & Editing
    Reviewed and refined technical content to ensure accuracy, clarity, and alignment with industry standards.
    Edited articles for readability, structure, and engagement while maintaining a strong brand voice.
  • SEO & Audience Engagement
    Implemented SEO strategies to improve content visibility and drive organic traffic.
    Tailored content to resonate with target audiences, ensuring relevance and engagement.

Education

Bachelor of Arts - History

Shaheed Bhagat Singh College
New Delhi
04.2001 -

Skills

  • Content strategy
  • Brand positioning & optimization
  • Social media management
  • Social listening
  • Influencer marketing
  • Event planning and hosting
  • Copywriting
  • Digital marketing
  • Video content creation & production

Timeline

Freelance Content Creator

Self-employeed
01.2017 - Current

Social Media Manager

Value First
07.2016 - 12.2016

Digital Marketing Manager

MediaAgility
02.2013 - 05.2016

Content Writer

Dotline Infotech
07.2012 - 02.2013

Bachelor of Arts - History

Shaheed Bhagat Singh College
04.2001 -
Anubha MishraSocial Media Marketing Specialist