ANUBHA RATURI
Bangalore
Summary
Marketing Communications Specialist with extensive experience at Sodexo@Google, specializing in campaign management and stakeholder engagement. Expertise in content creation and analytics drives brand visibility and improves user experience through data-driven insights. Known for a collaborative approach and meticulous attention to detail, consistently delivers effective communication strategies that achieve results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Communications & Engagement Specialist- Assistant Manager
Sodexo@Google
Bangalore
06.2024 - Current
- In my current role as that of a dynamic Marketing Communications Specialist, where I orchestrate comprehensive internal and external communication strategies. I excel at nurturing crucial stakeholder and vendor relationships while seamlessly executing diverse operational and marketing initiatives. A key strength lies in my versatility as a content creator, enabling me to swiftly develop rapid response communications (FAQs, holding statements), refine presentations with precision ("Presentation Doctor"), and provide critical last-minute proofreading and editing for essential documents.
- My core responsibilities and functions include:
- Strategic Stakeholder & Vendor Engagement: I am instrumental in maintaining consistent and impactful communication with key stakeholders. This involves the regular dissemination of weekly newsletters, contributing essential inputs for client report decks, and strategically aligning on events to guarantee robust local support, foster cross-functional collaboration, and amplify common spotlights.
- Operational Communications Enablement: I provide direct and vital support to various operational facets, specifically managing campaign assets and overseeing critical audits.
- MarComms Operational Leadership: I am responsible for handling pivotal communications related to FDOBs (First Day of Business) and expertly managing change management communications.
- Training & Brand Amplification: I play a crucial role in facilitating essential training sessions for stakeholders and am directly responsible for executing impactful Sodexo@Google India-specific spotlight activations, enhancing brand visibility and engagement.
- Data-Driven User Experience Analysis (QBDs): I am central to the Quarterly Business Reviews (QBDs), where I meticulously collate and analyze user experience data for both country and regional QBDs, providing actionable insights for continuous improvement.
- Comprehensive Campaign Management & Support: I actively support other Marketing Communications (MCE) teams in successfully rolling out regional campaigns across various sites. This encompasses the creation of compelling communications, assisting operations with activations, and providing necessary training to ensure seamless execution.
- Dedicated Content Creation & Coordination (Sodexo@Google): I am responsible for coordinating engaging content for Sodexo@Google team highlights and expertly managing photoshoots to visually enhance their initiatives.
Marketing Communications Specialist
Talentica
Pune
06.2021 - 07.2023
- Developed and implemented targeted content strategies for VC-funded startups, aligning with business visibility and customer engagement goals.
- Wrote engaging marketing, advertising, and website copy, contributing to brand alignment and positioning.
- Tracked key performance indicators to measure campaign success and optimize future strategies.
- Conducted primary and secondary research to understand customer needs and behaviors, informing campaign development.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Collected and analyzed data from various sources to support top-level decision-makers.
- Assembled reports and presentations, sharing insights and recommendations with stakeholders.
- Drove content marketing campaigns and managed editorial calendars, optimizing content performance.
Technical Content Writer
Opcito Technologies Pvt.Ltd
Pune
12.2019 - 12.2020
- Analyzed field developments to update instruction literature, ensuring accuracy and completeness.
- Collaborated closely with software engineers, product managers, and other departments to ensure accuracy of technical blogs.
- Edited and proofread technical documents, maintaining accuracy and consistency.
- Participated in team projects, demonstrating collaborative work skills.
Creative Content Writer
Merakisan- Subsidiary of Mahindra Agro
Pune
08.2019 - 10.2019
- Wrote and edited high-quality, visually impactful content under deadline pressure, with a captivating and authentic approach.
- Utilized strong writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO, increasing organic traffic.
- Developed content for press releases and newsletters to promote products and services.
- Worked with teams of designers, editors, and marketers to create content for various platforms.
Project Support
Effective Digital
07.2018 - 08.2019
- Created technical content for software's help website and software training material.
- Conducted internal training and trained colleagues and clients on software.
- Used Camtasia tool to prepare video content for the help site.
- Maintained open communication by presenting regular updates on project status to customers.
- Tracked project and team member performance closely, intervening in mistakes or delays.
- Developed and implemented project plans to ensure successful execution.
Education
Master of Arts - English Literature
Fergusson College
Pune07.2018
Bachelor of Arts - English
Shivaji College
New Delhi07.2016
Skills
- Marketing communications and campaign management
- Digital marketing and SEO
- Content development and editing
- Analytics and reporting
- Project management and coordination
- Interpersonal collaboration and communication
- Stakeholder engagement
- Content creation
- Campaign management
- Data analysis
- Training facilitation
- Project management
- Cross-functional collaboration
- Brand amplification
- Effective communication
- Market research
- Change management
- Attention to detail
- Creative problem solving
- Time management
- Vendor management
- Brand awareness
- Cross-functional coordination
- Social media monitoring
- Report writing
- Social media marketing
- Google analytics
- Stakeholder management
- Multitasking capacity
- Interpersonal skills
- Trends analysis
- Accredited business communicator
- Teamwork and collaboration
- Photo editing
- Information gathering and analysis
- Multitasking
- Digital marketing
- Internal communications
- Analytical thinking
- Creative thinking
- Crisis communications
- Product and service promotion
- Adaptability
- Communication management
- Professional business writing
Certification
- The Strategy of Content Marketing Training - 20 hours | 2021-09
- The Fundamentals of Digital Marketing Training - 40 hours | 2023-05
Accomplishments
- Published and presented a research paper in the Social Sciences International Research Journal.
- Published an abstract in the proceedings of IMRF's 51st International conference.
- Secured the third position in Paper Presentation (2015), inter college.
Extracurricular Activities
Vice President of the Pandemonium-English literary society. Elected Cultural Secretary of college. Awarded 3rd prize in literary paper presentation.
Timeline
Marketing Communications & Engagement Specialist- Assistant Manager
Sodexo@Google
06.2024 - Current
Marketing Communications Specialist
Talentica
06.2021 - 07.2023
Technical Content Writer
Opcito Technologies Pvt.Ltd
12.2019 - 12.2020
Creative Content Writer
Merakisan- Subsidiary of Mahindra Agro
08.2019 - 10.2019
Project Support
Effective Digital
07.2018 - 08.2019
Master of Arts - English Literature
Fergusson College
Bachelor of Arts - English
Shivaji College