Anubha Singh
Digital Ad Sales
Balasore,KA
Summary
Dynamic Sales Professional offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work History
Account Manager
Network18-Moneycontrol
06.2022 - Current
- Handling categories like BFSI, automobile, insurance, real estate, mobile and handset, travel and tourism, and education.
- Top spending has been done by clients like Jana Bank, Canara Bank, Toyota, OnePlus, Prestige, Brigade, Sumadhura, Purvanakara, and WeWork.
- Closely working with agencies like GroupM, IA, Dentsu, Iprospect, Mudra and Reallate
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Collaborated with the client and agency to identify potential upsell opportunities and expand the revenue base.
- Developed customized account plans for clients to help them achieve their business goals.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Negotiated rates with clients and the agency, securing higher revenue to achieve the target allocated.
Regional Manager-South
Amar Ujala Web Services
04.2020 - 06.2022
- Marketing professional with extensive experience in proposal development, client acquisition, post-sales servicing, competition tracking, and increasing sales revenue.
- Heading team of Amarujala.com for the complete South region.
- Acquired clients across Bangalore, Chennai, and Hyderabad directly and through an agency.
- Have cracked accounts across categories like e-commerce, jewelry, gaming, and edu-tech.
- Generated repeat business from onboarded clients on the Amar Ujala platform.
- Branded content, sponsorships, and influencer activities have been offered apart from display ads.
- Maintaining and developing relationships with major agencies.
- Handling the complete sales cycle, ensuring committed deliveries, and focusing campaigns on renewals.
- Building a strategic relationship with decision-makers at the agency and direct clients.
- Key Clients: Amazon, Flipkart, Tanishq, Kerala Tourism, Xiaomi, OnePlus, PhonePe, Unacademy, Vedantu, Ace2Three, TAFE, TVS, ITC, Himalaya, Kalyan Jewelers, Titan, Dell, CoinSwitch, and Tata Tea.
- Key Agencies: Interactive Avenues, Mindshare, Mediacom, Motivator, Wavemaker, Isobar, OMD, and Social Beat.
Senior Manager- Ad Sales
Inuxu Digital Media Technologies Pvt Ltd
03.2018 - 04.2020
- Educated clients on Adgebra’s USP vs. other native platforms.
Worked on CPC and CPM models to scale revenue and manage performance. - Collaborated with internal teams to ensure smooth campaign execution.
- Drove monthly revenue growth by introducing customized packages based on segment analysis.
- Key Clients: Amazon, Flipkart, Titan, ITC, Dell, Toyota, Myntra, Intel, OnePlus, Purvankara.
- Key Agencies: Mindshare, Mediacom, Motivator, Wavemaker, Interactive Avenues, Isobar, OMD, Social Beat.
Corporate Account Manager
Amagi Media Labs Pvt. Ltd
01.2016 - 03.2018
- Handled negotiations with major media giants and developed tailored advertising packages based on client spend trends.
Prepared and executed quarterly sales plans with ongoing competition tracking. - Key Clients: Pepsico, Nissan, Hyundai, Philips, Whirlpool, Suzuki Motorcycle, MakeMyTrip, Cleartrip, Kohler, Subway, and more.
- Key Agencies: Mindshare, Mediacom, Lintas, Lodestar, Havas, Carat, OMD, and Motivator.
Education
PGDM/ MBA - Marketing
Jaipuria Institute of Management
B.Tech - Information Technology
Kalinga Institute of Industrial Technology
XII - undefined
D.A.V Public School Hehal
Skills
Account management
Sales Development
Business development
Client relationship building
Account servicing
Sales analysis
Sales development
Relationship building
Negotiation Skills
Teamwork and collaboration
Account development
Customer service
Accomplishments
- Have achieved monthly target throughout the tenure in Amar Ujala.
- On-boarded 18 new accounts on Amar Ujala.
- Had generated exponential business growth in festivals as compared to past years.
- Handled team and motivated them to work in-lines to achieve monthly target.
- Onboarded 38 new accounts in span of one year with Inuxu.
- Clinched a major deal with Cleartrip on Zee TV-came on board for first time adding 60 lakh/year to revenue.
- New clients on board like Pepsico, Cleartrip, BJP, Grofers, BBC, Ad Global 360, Ting Media, Digitally Inspired Media.
Additional Information - Gold Medalist
Gold Medalist of Marketing Batch 2014-16
Timeline
Account Manager
Network18-Moneycontrol
06.2022 - Current
Regional Manager-South
Amar Ujala Web Services
04.2020 - 06.2022
Senior Manager- Ad Sales
Inuxu Digital Media Technologies Pvt Ltd
03.2018 - 04.2020
Corporate Account Manager
Amagi Media Labs Pvt. Ltd
01.2016 - 03.2018
B.Tech - Information Technology
Kalinga Institute of Industrial Technology
XII - undefined
D.A.V Public School Hehal
PGDM/ MBA - Marketing
Jaipuria Institute of Management