Anubhav Anand
Senior Manager - Account Management
Bengaluru
Summary
Senior Account Management professional with 6+ years’ experience owning €150M+ P&L portfolios across EU & US. Expert in customer obsession, stakeholder management, GTM strategy, ads revenue growth, and automation scaling. Led the Amazon Vendor Services (AVS) program across EU, working closely with C-level executives at global brands including Bialetti, Le Creuset, Brabantia, KitchenAid, Signify, and Dough. Proven record in delivering measurable profitability, building executive alliances, scaling enterprise growth initiatives, and long-term vendor success.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Senior Manager- Account Management
Amazon Development Centre India Pvt. Ltd.
01.2025 - Current
- Owned €150M+ P&L; built executive alliances with C-level leaders, securing 19 new growth agreements and driving +21% team performance.
- Developed a global deal auditing tool across 12 marketplaces, saving 34 HCs and ensuring compliance for worldwide promotions with an $687M GMS impact.
- Designed a subscription-based availability strategy (+25% renewals) and drove ads revenue growth through expanded campaigns.
- Integrated Salesforce CRM into 3 workflows (+21% efficiency, +15% CSAT) to scale enterprise partnerships and cloud resource management.
- Led and mentored an 11-member team, cultivating operational excellence.
- Developed regional growth strategy for EU (+35% customer base) and pioneered analytics-driven improvements, reducing churn rate by 30%.
- Highlights
- Manage complex supply chain models (Direct Import, Fulfillment, Pallet, Local) across sourcing cycles
Manager- Account Management
Amazon Development Centre India Pvt. Ltd.
10.2021 - 12.2024
- Managed a €100M+ portfolio across EU markets, serving as the primary contact for C-level stakeholders.
- Negotiated budgets/marketing investments and agency partnerships, improving profitability and ROI.
- Orchestrated Prime Day, Black Friday, Cyber Monday campaigns (€20M PCOGS, 5x uplift, 221% over targets).
- Led Joint Business Plans and tracked KPIs through MBRs/QBRs/YBRs to deliver sustained growth.
- Onboarded vendors via Direct Import & Direct Fulfillment models; launched 3 NPLs driving incremental revenue.
- Enhanced brand experience through improved catalog health, customer journey innovation, and traffic levers.
- Partnered with global product/tech teams to scale deal sourcing tools and vendor onboarding processes.
- Highlights
Lead Specialist
Target Corporation India Pvt. Ltd.
08.2015 - 07.2017
- Designed planograms for 1,800+ stores; increased category sales and shelf efficiency.
- Built a proofing tool (-50% audit time), scaled globally; recognized with innovation award.
- Led seasonal merchandising as the primary division owner leading all seasonal event
- Highlights
Education
M.B.A - Marketing
Xavier Institute of Management
Bhubaneshwar01.2021
B.B.A - Marketing
Christ University
Bengaluru01.2015
Skills
- P&L Ownership
- Customer Obsession
- Executive Stakeholder Management
- Go-to-Market (GTM) Strategy
- Ads Revenue Optimization
- Enterprise & Agency Engagement
- Customer Success
- Operational Excellence
- Automation & Process Innovation
- Cross-functional Leadership
- Product Innovation
- Long-Term Growth Strategy
Accomplishments
- Awarded “Consistent Performer – Hardlines EU” for excellence in account management 2025
- Rated as a top performer for three consecutive cycles at Amazon 2025
- Honored with the "Customer Delight" Award for exceptional stakeholder feedback 2023
- Awarded "First Among Equals" for surpassing VIP goals and sales targets across multiple KPIs 2023
- Earned the "You Rock" Award for exceeding targets and achieving top vendor satisfaction scores 2022
- Received the Target Team India Quarterly Award for innovating a global proofing tool 2017
- Recognized for outstanding contributions to Target India's merchandising department 2016
Summer Internship
Summer Intern – Sales Training Development
Reckitt Benckiser | May–Jul 2020*
· Developed 1,100+ hours of digital training for 1,500+ sales reps during COVID, driving 90% engagement and 4.7/5 satisfaction.
· Launched Reckitt’s first digital induction, reducing client onboarding time and training costs.
· Earned Pre-Placement Offer (PPO) for delivering scalable impact across key account operations.
Certification
Amazon Certified: MGHD for recruitment excellence and Retail Trainer for Brand Specialist Academy.
Projects
- Conducted consumer research for Tata Tea Chakra Gold, driving brand insights to enhance customer acquisition.
- Developed a marketing calendar and branding strategy for The Thick Shake Factory, boosting visibility and engagement.
- Analyzed IMG delivery models in tier-2 cities, identifying strategies to improve operational efficiency.
- Authored and presented research on crowdsourcing business models at a national conference.
Timeline
Senior Manager- Account Management
Amazon Development Centre India Pvt. Ltd.
01.2025 - Current
Manager- Account Management
Amazon Development Centre India Pvt. Ltd.
10.2021 - 12.2024
Lead Specialist
Target Corporation India Pvt. Ltd.
08.2015 - 07.2017
M.B.A - Marketing
Xavier Institute of Management
B.B.A - Marketing
Christ University
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