ANUBHAV TRIPATHI
Sr. Sales Executive
Lucknow
Summary
Dynamic sales and marketing professional with a proven track record in fostering strong relationships and driving revenue growth. Exceptional communication skills complement expertise in key account management, enabling the creation of impactful strategies that resonate across all organizational levels. Recognized for excellence in building long-term partnerships and consistently delivering value to both customers and the company. Committed to leveraging insights and collaboration to achieve business objectives and enhance customer satisfaction.
Overview
18
18
years of professional experience
Work History
Customer Relationship Executive
ASIAN PAINTS LTD
04.2025 - Current
- Conducted regular follow-ups with customers to ensure the highest level of satisfaction and address any potential issues proactively.
- Enhanced customer loyalty by consistently delivering personalized service experiences tailored to individual preferences.
- Increased customer satisfaction through efficient handling of inquiries, complaints, and concerns.
- Strengthened customer relationships by providing timely and accurate information on products and services.
- Work around secondary sales, and liquidation of material at dealer shops.
- Increase influencer satisfaction through scheme settlements, resolving complaints, and issues.
- The team is handling five DSRs to increase secondary sales.
Territory Sales Executive
ASIAN PAINTS LTD
09.2009 - 03.2025
- Profiles handled (retail, focus products, and projects).
- 2009–2014: Territory Sales Executive (Aligarh and Agra)
- 2014-2017: Wood Finish Sales Executive (Ghaziabad and Meerut)
- 2017–2020: Territory Sales Executive (Dehradun)
- 2020-2023: Project Sales Executive (Rishikesh and Garhwal Hills)
- 2023–2025: Territory Sales Executive (Lucknow)
- Handling the overall assigned quantity from driving sales, to product availability, to payment collection for all ranges of the product portfolio of Asian Paints.
- Regularly analyzed sales data to identify trends, monitor performance against targets, and adjust strategies accordingly for continuous improvement.
- Designing and rolling out trade and marketing schemes to meet or exceed company objectives.
- Conducted regular product training sessions for customers, ensuring they were well-informed about product features and benefits.
- Collaborated with marketing team for targeted promotional campaigns resulting in higher brand awareness and sales growth.
- Forecasting targets after analyzing the market trends, best practices, and competitive activities.
- Achieved sales targets through effective planning, prospecting, and presenting product offerings to potential customers.
- Coordinating with cross-functional teams, such as Bath Fittings, Waterproofing, Admixture, Specification, etc., to cater to and generate more revenue for the company.
- Provide proper reports to management, monitor market activities, and competition brand activation.
- Handling existing key accounts and adding new upcoming projects (private and government).
- Closely working with government PSUs like CPWD, PWD, UJVNL, and MES.
- Expand relationships with new and existing customers by continuously proposing solutions that meet their objectives.
- Generate high-quality sales leads from project specifiers, such as architects, interior designers, civil construction professionals, etc.
- Aligning specification and product portfolio with requirements from the government and private sector (government projects, education hospitals).
- Play an integral part in generating new sales that will turn into ongoing relationships.
- Follow up on stocks and other issues related to channel partners.
- Team handling of three DSRs of different product ranges to increase primary and secondary sales.
- Increased sales by effectively managing a designated territory and building strong relationships with clients.
Sales Officer (Consumer Foils Division)
HINDALCO INDUSTRIES LIMITED
06.2008 - 09.2009
- Appointed to grow sales in the Delhi/NCR region, manage key accounts (modern trade), and increase market share by improving brand availability and visualization.
- Contributed effectively to achieve the brand-wise target, market shares in focus brands, and the width and depth of distribution in unique outlets every month.
- Efficiently handled and extended trade relationships with key customer accounts, while simultaneously focusing on maximizing performance.
- Ensure the width of distribution is improved with an increase in brand presence, and sales growth.
- Continue in the direction of building brands and visibility, while increasing share in the market, as per the brand segment.
- Launched new packages, sales promotions, strengthened the brand image, and created brand awareness in the market.
- Monthly reporting of sales, distribution planning, execution processes, and collection plans to minimize exposure in the market.
- Reached monthly sales goals on a consistent basis.
Summer Camp Intern
MARICO LIMITED
04.2007 - 06.2007
- Distribution, coverage, development, and increasing retail penetration.
- The project encompasses studying the concepts of distribution infrastructure through existing and new outlets, and determining the satisfaction level of retailers about the distribution channel.
- Analyzing the various factors that are possibly decreasing sales, and what measures can be taken to boost sales.
- Estimated the future profit of the company after covering old and new outlets in the best possible way.
- Contacted 225 retail outlets in Lucknow city, out of which 115 outlets were new.
- Increased the approximate sale of Rs. 3.5 lakhs.
Education
MBA - Business Administration
SSIM
Hyderabad, India 04.2001 -
B. Com - Finance
Jai Narayan (P.G.) College, Lucknow University
Lucknow, India01.2005
Intermediate - Commerce
U.P. Board
Lucknow, India01.2002
High School -
U.P. Board
Lucknow, India01.2000
Skills
Retail Knowledge
Accomplishments
- Consistently received four times rewards on strengthening the network at Unit & Regional level.
- Received medals and certificates on achieving targets on product level.
- Received certificates on achieving different competition held in 2013-14.
- Completed ECA (Essential Competency Acquisition) program for function and cross-functional inputs.
- Attended 4 days Management Development Program from IMT, Nagpur conducted by Asian Paints Ltd.
- In the National Wood-Finish Contest, Games of Thrones 2015-16 achieved Regional Winner Trophy & Certificate.
- Increased & established wood finish product sale from 3.6 kl to 47.5 kl in three years of time.
- Increased client base by being actively involved in marketing and sales promotions.
- Identified potential growth markets, resulting in the company’s expansion in the industry.
- At Regional level in Project Sales achieved 2nd Runner-Up Certificate and Trophy for best performance.
IT CREDENTIALS
- Can operate effectively with Microsoft office tools namely word, excel, power point.
- Familiar with SAP.
PERSONAL MEMORANDA
- Father Name: Mr. Bharat Bhushan Tripathi. Mobile: +919415158764
- Mother Name: Shashi Tripathi. Mobile: +919956510126
- Date of Birth: 1983-10-08
- Nationality: Indian
- Marital Status: Married
- Permanent Address: D-7 Sindhu Nagar, P/O Manas Nagar, Krishna Nagar, Lucknow-226023
Timeline
Customer Relationship Executive
ASIAN PAINTS LTD
04.2025 - Current
Territory Sales Executive
ASIAN PAINTS LTD
09.2009 - 03.2025
Sales Officer (Consumer Foils Division)
HINDALCO INDUSTRIES LIMITED
06.2008 - 09.2009
Summer Camp Intern
MARICO LIMITED
04.2007 - 06.2007
MBA - Business Administration
SSIM
04.2001 -
B. Com - Finance
Jai Narayan (P.G.) College, Lucknow University
Intermediate - Commerce
U.P. Board
High School -
U.P. Board
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