Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Languages
Timeline
Generic

ANUBHUTI DWIVEDI

DELHI

Summary

Dynamic Marketing Executive with expertise in lead generation, customer acquisition, and event marketing. Proven ability to manage successful events, drive demand generation strategies, and enhance brand visibility.

Overview

5
5
years of professional experience

Work History

Marketing Executive

RANGAM CONSULTANTS INC.
04.2024 - Current
  • Identify, maintain, and manage a complete list of relevant industry events across multiple regions for participation opportunities.
  • Manage end-to-end event logistics including exhibits, sponsorships, stakeholder coordination, assets, and deliverables to ensure brand representation and qualified lead generation.
  • Execute demand generation strategies including outreach to existing customers and new contact acquisition through organic and paid channels.
  • Ensure compliance with corporate brand guidelines for all assets, collaterals, and promotional materials.
  • Work with stakeholders to conceptualize, develop, and drive event content strategy and campaigns.
  • Identify target audience segments and design lead generation campaigns aligned with business objectives.
  • Coordinate with internal marketing teams (content, design, operations) for event-based requirements.
  • Collaborate with event operations team on registrations, attendee communications, ad-hoc event management tasks, data collection, lead management, and analytics.
  • Manage updates and page builds on the global events website.
  • Conduct post-event reporting and analysis including funnel tracking, lead nurturing, and ROI measurement.
  • Assist in marketing budget administration and expense tracking.
  • Worked closely with US clients for event coordination, communications, and campaign execution.

Marketing Executive

PEPTECH BIOSCIENCES LIMITED
Delhi
04.2022 - 03.2024
  • Company Overview: Working for B2B, P2P and retail business.
  • Developed and implemented strategies to increase customer base and revenue growth.
  • Conducted market research and identified potential business opportunities.
  • Built relationships with clients, partners and vendors to facilitate successful partnerships.
  • Created presentations on the company's services, products, pricing plans and marketing campaigns.
  • Organized trade shows, conferences and other events to promote the brand image of the organization.
  • Negotiated contracts with clients for new business development initiatives.
  • Analyzed competitor activities in order to understand industry trends and dynamics.
  • Collaborated with sales team members to identify target markets and develop sales strategies.
  • Coordinated with cross-functional teams to ensure effective execution of projects.
  • Assisted in the planning and implementation of marketing campaigns using various channels such as print media, digital platforms.
  • Maintained a database of contacts from prospective clients for future follow-ups.
  • Handled client accounts through entire lifecycle, executing contracts, providing customer service and advising on methods for maximizing return from services provided.
  • Working for B2B, P2P and retail business.

Sales Executive

ZOOP WEB SERVICES PRIVATE LIMITED
Delhi
07.2020 - 04.2022
  • Developed and implemented sales strategies to meet customer needs and increase revenue.
  • Cultivated relationships with existing customers to encourage repeat business.
  • Negotiated contracts with clients on behalf of the company.
  • Maintaining 300+ business partners in a friendly and courteous manner.
  • Utilized CRM software to track leads and manage accounts throughout the sales cycle.
  • Developed pricing strategies that maximized profits while remaining competitive in the market.
  • Used cold calling and networking to sell products and services.
  • Sourced new sales opportunities through inbound lead follow-up.
  • Prepared presentations, proposals and sales contracts for existing and potential accounts.
  • Conducted market research to identify selling possibilities and evaluate customer needs.

Education

B.COM - Commerce

Indira Gandhi National Open University
Delhi
06-2024

Intermediate - Commerce

Co-Ed Senior Secondary School
Delhi
01.2020

MBA - Marketing

Manipal University
Jaipur

Skills

  • Lead generation and prospecting
  • Sales pipeline management
  • Customer acquisition and relationship management
  • Market research and analysis
  • Vendor and partnership management
  • Revenue generation strategies
  • Cost management techniques
  • CRM expertise (HubSpot)
  • Event marketing and demand generation
  • Marketing communication skills
  • Client engagement and satisfaction
  • Business development initiatives
  • Sales expertise and negotiations
  • Product demonstrations and presentations
  • Leadership and decision-making

Hobbies and Interests

  • Singing
  • Reading
  • Exploring

Languages

  • Hindi, First Language
  • English, Proficient

Timeline

Marketing Executive

RANGAM CONSULTANTS INC.
04.2024 - Current

Marketing Executive

PEPTECH BIOSCIENCES LIMITED
04.2022 - 03.2024

Sales Executive

ZOOP WEB SERVICES PRIVATE LIMITED
07.2020 - 04.2022

B.COM - Commerce

Indira Gandhi National Open University

Intermediate - Commerce

Co-Ed Senior Secondary School

MBA - Marketing

Manipal University

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ANUBHUTI DWIVEDI