Music, Arts & Craft, Painting, Designing & creative activities, Dance
Anubhuti Prasad
Marketing & Customer Service
Bangalore
Summary
Proactive and achievement-oriented Marketing professional bringing 8.5 years of marketing and operations experience with special emphasis helping Real Estate clientele. Articulate communicator, natural leader and organized manager.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Assistant Manager - Marketing & Customer Service
CapitaLand India
Bangalore
2016.08 - 2022.05
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Optimized email campaigns to increase open and click-through rates.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Implemented new technology to streamline processes and improve operations.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Developed systems and procedures to improve operational quality and team efficiency.
Customer Relationship Manager
Simplilearn Solutions Pvt. Ltd.
Bangalore
2014.07 - 2015.08
- Built partnerships with diverse internal teams and sales, finance, and operations departments to streamline processes.
- Developed summaries to assess each client's participation level and determine targets for follow-up plans.
- Developed and implemented standards for staff to provide consistent service to customers.
- Made customers aware of current and new programs and services.
- Liaised between customers and organization with particular focus on working with sales department.
- Schedule and execute workshops/ professional training courses for customers
- Assist sales in planning and management of workshops
- Develop and update client related reports
Assistant Manager - Operations
Vidal Healthcare Services Pvt. Ltd.
Bangalore
2013.05 - 2014.06
- Developed and maintain operational guidelines for staff.
- Supervised operations team to support operational excellence and excellent customer service.
- Managing and maintaining relationship with clients.
- Producing stage wise plans and highlighting reports on a daily, weekly & monthly basis.
- Sourcing and managing relationship with vendors and other external stakeholders.
- Development of reports and documentation of procedures.
- Effective communication at all levels including meetings, presentations and email correspondence.
- Implemented new technology to streamline processes and improve operations.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Introduced new methods, practices, and systems to reduce turnaround time.
- Developed systems and procedures to improve operational quality and team efficiency.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
Management Trainee
Vidal Healthcare Services Pvt. Ltd.
Bangalore
2012.05 - 2013.04
- Design and distribution of marketing collaterals to the network hospitals and customers.
- Content development and designing of media
- Planning and organizing events to communicate corporate changes / product launch
- Sourcing and Empanelment of hospital and diagnostic centers across the city
Education
MBA - Marketing
Alliance University
Bangalore 2010.04 - 2012.04
Bachelor of Science - Biotechnology
M.S Ramaiah College of Arts, Science & Commerce
Bangalore 2007.05 - 2010.05
Class 12 (CBSE) -
Surendrananth Centenary School
Ranchi 2004.04 - 2006.04
Class 10 (ICSE) -
Sacred Heart School
Ranchi 2001.04 -
Skills
Email marketing campaigns
Marketing and sales
Marketing campaign development
Training and mentoring
Project Management
Relationship building
Revenue Generation
Relationship building and management
Process implementation
Excellent Communication
Interests
Timeline
Assistant Manager - Marketing & Customer Service
CapitaLand India
2016.08 - 2022.05
Customer Relationship Manager
Simplilearn Solutions Pvt. Ltd.
2014.07 - 2015.08
Assistant Manager - Operations
Vidal Healthcare Services Pvt. Ltd.
2013.05 - 2014.06
Management Trainee
Vidal Healthcare Services Pvt. Ltd.
2012.05 - 2013.04
MBA - Marketing
Alliance University
2010.04 - 2012.04
Bachelor of Science - Biotechnology
M.S Ramaiah College of Arts, Science & Commerce
2007.05 - 2010.05
Class 12 (CBSE) -
Surendrananth Centenary School
2004.04 - 2006.04
Class 10 (ICSE) -
Sacred Heart School
2001.04 -