Arunava Biswas
Amazon Marketing Professional
Bangalore
Summary
Results-driven E-commerce Professional with over 5 years of experience accelerating revenue growth through Amazon Ads marketing for B2B and B2C clients. Masterfully optimizing diverse campaigns across consumable brands, furniture, kitchen, luggage, and sports categories. Proficient in training and leading a team from inception, managing high-volume product portfolios, and leveraging data analytics insights. Spearheading innovative strategies, maximizing ROI, and dominating competitive global markets with precision and creativity.
Overview
4
4
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
Work History
Marketing Executive
Retail EZ Pvt. Ltd.
04.2024 - Current
- Directed marketing for Amazon’s private label brands—Amazon Basics, Solimo, and Symactive—across Sports, Luggage, Kitchen, and Furniture categories in India, managing a portfolio worth ₹331 Cr with ₹31 Cr in ad spend. Delivered strong performance with a 5.9x ROAS, 16% ACOS, and drove 18% YoY sales growth, while optimizing TACOS from 15.3% to 10.7%.
- Spearheaded marketing initiatives for brands such as Nivea, Da-Urban, and Cockatoo across international marketplaces, including Australia, UAE, and Saudi Arabia.
- Built and scaled a marketing team from scratch—conducted 100+ interviews, hired and trained 4 members, created SOPs and streamlined processes, resulting in each member independently managing a global marketplace within 8 months.
Senior Process Associate
Cognizant
03.2023 - 01.2024
- Managed a portfolio of 51 consumable brands, including Haldiram, Eat Better, ADF Soul, and Makaibari- each with ₹20 Cr+ in business.
- Oversaw ₹14 Cr in ad spend and ₹98 Cr in sales, maintaining an overall TACoS of 14.2%.
- Drove YoY growth of 13% for Makaibari (TACoS 9%, ACOS 21%) and 11% for ADF Soul (TACoS 11%, ACOS 25%) through strategic campaign optimization.
Business Development Manager
Melzo
05.2022 - 01.2023
- Generated leads through cold calling across B2B and B2C segments; conducted client visits and converted leads into business opportunities.
- Secured deals by gathering requirements and providing tailored quotations to clients like Veer Group, Shaligram Group, and Universal Homes.
- Promoted Melzo's AR/VR real estate solutions through client demos and Google Ads campaigns, enhancing project visibility and driving sales conversions.
Marketing Executive
Property Cloud
08.2021 - 04.2022
- Generated and converted B2C leads through cold calling and personalized follow-ups, targeting individual property buyers.
- Conducted site visits, understood client preferences, and closed deals by offering tailored property solutions-contributing to total sales of ₹17 Cr.
- Promoted Property Cloud's real estate offerings using Google Ads and on-site promotions, driving visibility and guiding clients through the end-to-end purchase process.
Senior Process Associate
Quantbot Securities Pvt. Ltd.
03.2021 - 06.2021
- Planned and executed content strategies across SEO, email, and social media marketing to drive engagement and reach.
- Designed, built, and monitored social media campaigns; optimized landing pages to enhance user experience and traffic flow.
- Implemented analytical tools to track performance, identify trends, and optimize digital campaigns based on ROI and KPI insights.
Education
MBA, Marketing - Master of Business Administration
IBS Hyderabad
01.2019 - 01.2021
B. Tech, Civil Engineering - Bachelor of Technology
Jadavpur University
01.2013 - 01.2018
Skills
- Campaign Management
- Data Analysis
- Analytical problem-solving
- Digital Marketing
- Communication & Copywriting
- Skilled in teamwork
Certification
Google Ads Certification
Timeline
Marketing Executive
Retail EZ Pvt. Ltd.
04.2024 - Current
Senior Process Associate
Cognizant
03.2023 - 01.2024
Business Development Manager
Melzo
05.2022 - 01.2023
Marketing Executive
Property Cloud
08.2021 - 04.2022
Senior Process Associate
Quantbot Securities Pvt. Ltd.
03.2021 - 06.2021
MBA, Marketing - Master of Business Administration
IBS Hyderabad
01.2019 - 01.2021
B. Tech, Civil Engineering - Bachelor of Technology
Jadavpur University
01.2013 - 01.2018
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