ANUDEEP KULKARNI

Inside Sales Experience.

• 180+ leads generated yearly for Digital Innovation Business Unit-led campaigns for 2023-24 by managing end-to-end email campaign planning and execution by creating content, collaborating with BUs, DI leads, and the Sales team.
• Managed a team of 10 people for Inside sales activities for generating leads
• Formulated GTM Plan for Tietoevry service and offerings
• Executed 15 sales campaigns for FY-2023/24 and 13 email sales campaigns for FY:2024
• Campaigns for HIMSS Conference 2023/2024 to generate 80 + leads using Linkedin/Email campaigns
• Brainstorm with Sales Director to create lead generation strategy that improved conversion rate by 83% YOY
• Won Bravo Award-2018 from Tata Elxsi for successfully executing the sales campaigns and generating massive leads for Tata Elxsi and that resulted in closing large deals
• Sales Support:
• Managed and formulated responses to Request For Proposals (RFPs) resulting in winning multimillion dollar deals
• Support for MSA/NDA/SoW Collaterals for Sales cycle
• Helped in winning large deals for Healthcare/Banking BU resulted in increasing revenue by 18%
• Development of sales kit:
• Conducting Sales Enablement sessions for BFS/Healthcare/Retail/Insurance for AI/Gen-AI/RPA Technology
• Digital Marketing Content creation for Video, LinkedIn post, Brochure Content, Product sheet, Case study creation, Deck creation to help sales campaign
• 3 Podcast, 2 Infographic published in LinkedIn/YouTube channels (RIA/Findwise/Testing)

• Lead a team of 3 people for Inside sales activities for Healthcare division generating 20% more to target in generating leads
• Exposure in hosting many webinar end-to-end which includes finalizing the topic, find speaker, support in creating deck for webinar, email automation, and support in creating webinar link, landing page content
• Run google lead form ads to generate 40+ leads for webinar
• Direct Deal Strategy Planning for entire GTM
• Video/Brochure/PPT creation for webinars
• Implemented 5 Off-page SEO campaigns to increase domain authority
• Plan use-cases Propose different cost models and ownership of Product Development
• Landing page content creation & Optimization for webinars

Inside Sales campaigns:

• 500+ leads generated through different digital marketing strategies for account-based marketing campaigns resulted in closing multimillion-dollar deals.
• Closing deals and exceeding expectations on a quarterly basis.
• Complete exposure to all areas of account-based marketing, including market research, customer profiling, finding email ids, creating content, customizing content, connecting customers over email, LinkedIn, and over phone call to generate leads for account-based marketing.
• Worked in Tata Elxsi for account-based marketing for Healthcare, Broadcast, and Semicon Business Units. Increased lead funnel by 40% by introducing webinars and applying digital strategies.
• Improved open rates by 25% and click-through rates by 20% through list segmentation, A/B testing, and personalized content in sales campaigns using Mailchimp, Benchmark tools.
• Planning and executing complete GTM strategy for 5 conferences every year (IBC, AMD, IFA, RDK).
• RFx response and large deals:
• Supported in proposal development along with practice teams for large deals
• Highlights - Supported in customer visit management for key stake holders from prospective account leading to win of 1500 member global engineering center
• Supported in Proposal/MSA/SoW for healthcare customer resulted in winning 20 million dollar per year deal for 5 years
• Account Based Marketing:
• ABM - Planned and coordinated tech roadshows for key accounts in US and EU
• Ran integrated marketing campaigns for cross selling of services in key accounts
• Highlight: Close to 60 Sales qualified leads from key accounts/year through ABM activities
• Executed many Account based marketing for Healthcare/Broadcast business units to cross-sell service offerings
• Highlights: Generated 40+ leads every year only using account based marketing resulting in closure of many deals
• Events:
• Events - organizing, coordination and execution of Tata Elxsi's participation in global trade events like AWE, CES, IFA, AMD, RDK Summit
• Highlight: Planned and coordinate Tata Elxsi's first ever customer day with the theme Design Digital
• Participation of over 100 key stakeholders from customers organization
• Event included 5 industry panels and speakers session and 5 demo zones with 15 demos
• Analyzing Exhibitors list for conference/targeting right audience/collecting contact details/ensuring that meetings are happened by being coordinating with customers/higher management team
• Highlight: Generated 40+ leads on an average for each conference that resulted in obtaining massive revenue