Summary
Overview
Work History
Education
Skills
Languages
Professional Exposure
Computer Expertise
Personal Information
Timeline
Generic

Anuj Anand

Delhi

Summary

An enthusiastic Sales Professional with vast skills and abilities in Sales Management, Relationship building & interpersonal skills, problem solving and organizational abilities. Recognized for achieving sales goals and exceeding targets, strong customer advocacy, and comprehensive product knowledge.

Overview

17
17
years of professional experience

Work History

State Head North

Grayson’s Distillers Pvt Ltd
04.2022 - Current
  • Launch and Establish PURSUE HARD SELTZER in Delhi market
  • Based on additional details provided, it is evident that have comprehensive skill set in managing brand visibility and sales strategies within beverage industry, particularly in Delhi/Haryana region
  • Experience includes overseeing effective use of point-of-sale materials for brand visibility, designing and updating drink menus to feature company products, conducting staff trainings, and guiding teams for business growth and accounts settlement
  • Planning to Open Haryana Market
  • Running promotional activities and implementation of Marketing plans
  • Create Brand Image and Visibility for brand building
  • Promoting brands on Digital platform
  • Building and Nurturing relationships in Corporations Channel
  • Conduct market research to analyze trends going in market
  • Specially in Hard Seltzer Category
  • Consumer Oriented promotions to increase Consumer Pulls
  • Coordination with Distributor for Supply Chain Management
  • Inventory Management at Ware House and Factory level
  • Responsible for leading and coaching sales team to increase sales volume
  • Finalizing key decisions to maximize productivity in major retail groups
  • Managing Payment Cycle with All 04 Corporations.

Senior Manager- Sales

WHITE OWL BREWERY PVT LTD
09.2018 - 03.2022
  • Launch and Establish t Brand in Delhi market with 80%
  • WOD within 06 months
  • Assisted in promotional activities and implementation of Marketing plans
  • Brand Image and Visibility for brand building
  • Promoting brands on Digital platform
  • Building and Nurturing relationships in Corporations Channel
  • Conduct market research to analyze trends going in market
  • Consumer Oriented promotions to increase Consumer Pulls
  • Coordination with Distributor for Supply Chain Management
  • Inventory Management at Ware House and Factory level
  • Responsible for leading and coaching sales team to increase sales volume
  • Finalizing key decisions to maximize productivity in major retail groups
  • Managing Payment Cycle with Private Retailers and All four Corporations.

Area Sales Manager

ACE LIQUORS
04.2014 - 01.2018
  • Builds and maintains PR with Private Retails Owners & Corporations Managers and Shop In charge’s, encasing good relationship with them in order to increase display activity and market share for brands
  • Making Sales projection by analyzing competitive data on monthly basis
  • Handling Delhi distributor for supply t goods
  • Handling BIO brands in North India
  • Taking Daily Basis Report from Sales Persons Working in Other States as well as Delhi Region.

Area Sales Manager

RADICO KHAITAN LTD
01.2011 - 03.2014
  • Promoting and marketing brands in bars and restaurants (Institutional Sales)
  • Builds and maintains relationships with owners and managers in order to increase display activity and market share for brands
  • Making Sales projection by analyzing competitive data on monthly basis
  • Supporting and monitoring the effective use of point of sale (P.O.S.) such as table tents, bar cards, bar kits and permanent signage for brand visibility in outlets
  • Design, maintain and update restaurant wine lists and drink menus to feature the Company’s products
  • Conduct staff trainings at customer accounts as needed
  • Monitoring and guiding the team of TSRs for business growth and accounts settlement
  • Handling BIO brands in Retail market of Delhi Region.

Assistant Manager

Pearls Wine (PGF Ltd)
02.2008 - 12.2010
  • Taking care of Retail shops all over Delhi
  • Handling L-2, L-53F, L-56, L-52
  • Supervising HCR accounts Looking after Brand Registrations, License Renewals and all related jobs in Excise Department
  • Framing & implementation of sales plans, forecasts.

Assistant Manager

ACE BEVERAGES PVT LTD
04.2007 - 01.2008
  • Handling HCR in territory and focusing on Brand Sales and Brand Listing in their menu
  • Promoting Imported brands and their market presence
  • Planning & increasing sales figure of brands in existing outlets
  • Maintaining PR with concerned officials for business volume.

Education

Skills

  • Business Development
  • Territory Development
  • Team Management
  • Retaining Customer Base
  • Negotiations
  • Brand Building

Languages

Hindi
English
Punjabi

Professional Exposure

  • Grayson’s Distillers Pvt Ltd, 04/2022, Present, State Head North, Launch and Establish the PURSUE HARD SELTZER in Delhi market., Planning to Open Haryana Market, Running the promotional activities and implementation of Marketing plans., Create Brand Image and Visibility for brand building., Promoting the brands on Digital platform., Building and Nurturing relationships in Corporations Channel., Conduct market research to analyze the trends going in the market. Specially in the Hard Seltzer Category, Consumer Oriented promotions to increase the Consumer Pulls., Coordination with Distributor for Supply Chain Management., Inventory Management at Ware House and Factory level., Responsible for leading and coaching the sales team to increase sales volume., Finalizing the key decisions to maximize the productivity in major retail groups., Managing Payment Cycle with All 04 Corporations
  • WHITE OWL BREWERY PVT LTD, 09/2018, Present, Senior Manager- Sales, Sep 2018 to Aug 2019: Assistant Manager, Sep 2019 to July 2020: Manager Sales, Launch and Establish the Brand in Delhi market with 80%. WOD within 06 months, Assisted in the promotional activities and implementation of Marketing plans., Brand Image and Visibility for brand building., Promoting the brands on Digital platform., Building and Nurturing relationships in Corporations Channel., Conduct market research to analyze the trends going in the market., Consumer Oriented promotions to increase the Consumer Pulls., Coordination with Distributor for Supply Chain Management., Inventory Management at Ware House and Factory level., Responsible for leading and coaching the sales team to increase sales volume., Finalizing the key decisions to maximize the productivity in major retail groups., Managing Payment Cycle with Private Retailers and All four Corporations.
  • ACE LIQUORS, 04/2014, 2018, Area Sales Manager, Builds and maintains PR with Private Retails Owners & Corporations Managers and Shop In charge’s, encasing good relationship with them in order to increase display activity and market share for brands., Making Sales projection by analyzing competitive data on monthly basis., Handling Delhi distributor for supply the goods., Handling BIO brands in North India., Taking Daily Basis Report from Sales Persons Working in Other States as well as Delhi Region
  • RADICO KHAITAN LTD, 01/2011, 03/2014, Area Sales Manager, Promoting and marketing the brands in bars and restaurants (Institutional Sales), Builds and maintains relationships with owners and managers in order to increase display activity and market share for brands., Making Sales projection by analyzing competitive data on monthly basis., Supporting and monitoring the effective use of point of sale (P.O.S.) such as table tents, bar cards, bar kits and permanent signage for brand visibility in outlets., Design, maintain and update restaurant wine lists and drink menus to feature the Company’s products., Conduct staff trainings at customer accounts as needed., Monitoring and guiding the team of TSRs for business growth and accounts settlement., Handling BIO brands in Retail market of Delhi Region.
  • Pearls Wine (PGF Ltd), 02/2008, 12/2010, Assistant Manager, Taking care of Retail shops all over Delhi., Handling L-2, L-53F, L-56, L-52., Supervising HCR accounts., Looking after the Brand Registrations, License Renewals and all related jobs in Excise Department., Framing & implementation of sales plans, forecasts.
  • ACE BEVERAGES PVT LTD, 04/2007, 01/2008, Assistant Manager, Handling HCR in the territory and focusing on Brand Sales and Brand Listing in their menu., Promoting Imported brands and their market presence., Planning & increasing the sales figure of our brands in existing outlets., Maintaining PR with the concerned officials for business volume.

Computer Expertise

  • Microsoft Excel
  • MS Word
  • Power point
  • Pivot Table

Personal Information

  • Hobbies: Long Driving, Cooking, Listening Music
  • Father's Name: Lt Mr. J M Anand
  • Date of Birth: 02/04/84
  • Nationality: Indian
  • Marital Status: Married

Timeline

State Head North

Grayson’s Distillers Pvt Ltd
04.2022 - Current

Senior Manager- Sales

WHITE OWL BREWERY PVT LTD
09.2018 - 03.2022

Area Sales Manager

ACE LIQUORS
04.2014 - 01.2018

Area Sales Manager

RADICO KHAITAN LTD
01.2011 - 03.2014

Assistant Manager

Pearls Wine (PGF Ltd)
02.2008 - 12.2010

Assistant Manager

ACE BEVERAGES PVT LTD
04.2007 - 01.2008

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Anuj Anand