ANUJ BHARDWAJ
Noida
Summary
Dynamic Area Sales Manager with a proven track record at Nerofix India Pvt Ltd, excelling in sales strategy and market analysis. Expert in customer engagement and relationship management, driving revenue growth through effective team leadership and performance reporting. Recognized for cultivating key client relationships and identifying new business opportunities.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Nerofix India Pvt Ltd
06.2025 - Current
- Drove product knowledge and customer engagement by managing sales team effectively.
- Cultivated relationships with key clients and distributors to enhance collaboration.
- Conducted market analysis to uncover new business opportunities and emerging trends.
- Generated comprehensive reports on sales volume, revenue growth, and competitive landscape.
- Led a team of sales representatives to maximize performance outcomes.
- Analyzed sales data to identify improvement areas within the organization.
- Created detailed regional sales performance reports for management review.
- Executed market research to assess customer needs and market trends.
Area Sales Manager
E3 Group
Delhi
09.2024 - 06.2025
- Oversaw sales and marketing operations in regional depot to drive revenue growth.
- Expanded distribution channels by appointing dealers and engaging retailers.
- Formulated and implemented strategies to enhance market share and brand equity.
- Managed depot activities, ensuring compliance with company standards.
- Planned and executed promotional activities to elevate sales and brand visibility.
- Coordinated team efforts to streamline operations and improve performance.
- Conducted regular market visits to analyze competitor activities and adapt strategies.
- Prepared budgets and managed material requisitions, ensuring product availability.
- Managed sales team to drive product knowledge and customer engagement.
- Developed and maintained relationships with key clients and distributors.
- Conducted market analysis to identify new business opportunities and trends.
- Analyzed sales data to improve forecasting and inventory management processes.
Asst. Manager (Channel Sales)
Hippo stores House of Dalmia
Noida
05.2022 - 09.2024
- Directed sales and marketing operations within region, boosting overall performance.
- Appointed dealers and engaged retailers to diversify distribution channels.
- Implemented strategies aimed at increasing market share and strengthening brand equity.
- Initiated development of new areas to capture additional market opportunities.
- Ensured depot functions adhered to company norms for optimal performance.
- Executed promotional campaigns that enhanced sales and brand visibility.
- Facilitated team coordination for effective implementation of marketing initiatives.
- Conducted competitive analysis to refine strategy and maintain market competitiveness.
Assistant Manager
Century Plywood India
Ghaziabad
03.2019 - 05.2022
- Managed sales and marketing operations in region as Depot In charge, optimizing performance.
- Expanded distribution networks by appointing dealers and collaborating with retailers.
- Implemented strategies aimed at increasing market share and brand recognition.
- Led new area development initiatives to foster growth opportunities.
- Supervised depot activities to meet company standards effectively.
- Orchestrated promotional activities that enhanced sales figures and brand image.
- Controlled team coordination for streamlined operations and communication.
- Analyzed competitor strategies regularly to adapt initiatives and plan budgets accordingly.
Sr. Sales Executive
Polycab Wire
05.2016 - 05.2019
- Oversaw sales and marketing operations, enhancing market share and brand equity.
- Expanded distribution channels by appointing dealers and engaging retailers.
- Formulated and implemented strategies to improve market presence.
- Managed depot activities, ensuring compliance with company standards.
- Executed promotional activities to increase sales and brand recognition.
- Coordinated with team members to maintain operational efficiency.
- Monitored competitor activities to inform strategic decision-making.
- Planned budgets and managed material requisitions to meet market demand.
Marketing Executive
Finolex Cable
09.2013 - 05.2016
- Looking after sales and marketing operations of company in this region.
- Looking after sales and marketing operations in area.
- Expansion of distribution channels by appointing Dealers and attaching Retailers.
- Formulation and implementation of company strategies with the purpose of Enhancement of market share and brand equity.
- New area development.
- Manage the depot activities with and ensuring the optimum working as per company norms.
- Planning & Execution of Promotional Activities to boost up the sales & brand equity.
- Controlling and Co - Ordination with team.
- Devising and implementation of strategy by keeping regular visit on competitor's activities in the market.
- Budget Planning as well as material indenting to concern factory ensuring ready availability of products as per market demand.
- Reporting to Area Sales Manager.
Education
Bachelor of Commerce -
Sikkim Manipal University
Sikkim01.2015
NIOS Board
Delhi01.2010
High School Diploma -
CBSE Board
Delhi01.2006
Skills
- Sales strategy and market analysis
- Customer engagement and relationship management
- Performance reporting and data analysis
- Channel management and team leadership
- Revenue growth
Languages
- Hindi
- English
- Punjabi
Personal Information
- Father's Name: Late Shri. N.K Bhardwaj
- Mother's Name: Mrs. Sheela Bhardwaj
- Date of Birth: 09/04/88
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Area Sales Manager
Nerofix India Pvt Ltd
06.2025 - Current
Area Sales Manager
E3 Group
09.2024 - 06.2025
Asst. Manager (Channel Sales)
Hippo stores House of Dalmia
05.2022 - 09.2024
Assistant Manager
Century Plywood India
03.2019 - 05.2022
Sr. Sales Executive
Polycab Wire
05.2016 - 05.2019
Marketing Executive
Finolex Cable
09.2013 - 05.2016
Bachelor of Commerce -
Sikkim Manipal University
NIOS Board
High School Diploma -
CBSE Board