Associate Director
Nagarro
09.2017 - Current
Anuj Garg
Marketing
Gurgaon,HR
Timeline
MBA - Infrastructure Management
IIITM
07.2004 - 04.2006
Bachelor of Information Systems (H) - Information Systems
DAV Institute of Management
07.1999 - 06.2003
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
RemoteHybridOn-SiteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPersonal development programsHealthcare benefitsWork from home optionTeam Building / Company RetreatsPaid sick leave4-day work weekPaid time offStock Options / Equity / Profit SharingWork History
Associate Director
Nagarro
09.2017 - Current
- Managing and providing strategic market and competitive intelligence on a global scale driving Go-To-Market (GTM) strategy.
- Define ICP (Ideal Customer Profile) to identify and prioritise high-value target accounts based on criteria such as revenue, industry, size, and aligning with overall business objectives.
- Identify key decision-makers, champions, influencers, and pain points within each target account.
- Develop and implement account-specific marketing strategies based on customer insights and deliver personalised marketing strategies to targeted accounts and achieve measurable results.
- Collaborate with marketing functions to align digital initiatives with customer needs through various channels - events, website, emails, social media channels, webinars, and content.
- Provide comprehensive business research for account planning and account-based marketing (ABM) initiatives, supporting sales, account, and business units’ leadership.
- Creating company dossiers/account reports (know your customer) and providing strategic insights to the leadership team for internal and external meetings.
- Monitor competitors' capabilities and outlook across geographies, services, and verticals, providing ongoing updates to inform business strategies and decision-making.
- Conducted research to inform decision-making and contribute to ongoing projects.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Education
MBA - Infrastructure Management
IIITM
Gwalior 07.2004 - 04.2006
Bachelor of Information Systems (H) - Information Systems
DAV Institute of Management
Faridabad 07.1999 - 06.2003
Skills
Account-Based Marketing
Sales Enablement
Go-to-
Market (GTM)
Competitive Intelligence
Market Intelligence
Market Research
Project management
Strategic leadership
Analytical thinking
Coaching and mentoring
Decision-making
Team collaboration and leadership
Key relationship management
Operations management
Data collection
Strategic planning
Consulting
New market research
Team leadership
Strategic projects
Business goals
Teamwork and collaboration
Project planning
Managing operations and efficiency
Summary
A Result-driven marketing professional with a distinguished 18+ years of experience, holding an MBA from the prestigious Indian Institute of Information Technology and Management (IIITM), Gwalior (Class of 2006). A proven track record in global market and competitive intelligence, specializing in driving account-based marketing (ABM), and Go-To-Market (GTM) strategies. Successfully executes data-driven ABM campaigns, delivering personalized marketing strategies to targeted accounts and achieving measurable results. Proficient in defining Ideal Customer Profiles (ICP), building targeted account lists, and identifying key decision-makers, champions, influencers, and pain points within each target account.
I am experienced in supporting sales and account management leadership in new business development and expansion initiatives through strategic research and insights. Demonstrates expertise in creating company dossiers and account reports (Know Your Customer), providing valuable strategic insights to leadership teams for internal and external meetings.
Exceptional at monitoring competitors' capabilities and outlook across geographies, services, and verticals, offering ongoing updates to inform business strategies and decision-making. Manages various sales referral programs, collaborating seamlessly with the sales team to align programs for new business opportunities. A strategic thinker with a holistic approach to market intelligence and a commitment to driving organizational growth through informed decision-making.
Certification
Certificate program in Account-Based Marketing (ABM) from Indian School of Business (ISB), Hyderabad, India
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