Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Anuj Kelkar

Anuj Kelkar

Goa

Summary

Sales leader equipped for role with proven track record in driving revenue growth and market expansion. Strong focus on team collaboration and delivering results in dynamic environments. Skilled in strategic planning, client relationship management, and performance optimization. Adaptable and reliable, ensuring alignment with evolving business needs.

Overview

18
18
years of professional experience
5
5
years of post-secondary education

Work History

State Head

Vbev
02.2024 - Current
  • Handling On Premise Sales for Whyte & Mackay brands - Dalmore, Jura, Barr Head , John Barr.
  • Selling 100 + Imported Spirits and Wine brands under Vbeb.
  • Maintaining P&L and budgets.
  • Managing Key Accounts for Goa region.

State Head

World Of Brands
01.2022 - 01.2024
  • Business Head for Great Indian Gin (GiG), Goa.
  • Launching New Liquor Portfolio for Goa Market.
  • Maintaining P&L and budgets.
  • Planning & Leading new Marketing Initiatives.
  • Planning Strategies to increase Visibility and Market Share.
  • Leading On Premise and Off Premise Team.

Key Accounts Manager

Carlsberg India Pvt. Ltd.
03.2019 - 12.2022
  • Managing On Trade Key accounts for Carlsberg Smooth, Elephant, Tuborg Premium and Tuborg Strong brands of beer.
  • Brand Activation in Top Key Accounts.
  • Increasing Visibility in top Key Account Outlets.
  • Maintaining P&L in terms of Spends Vs Net Sales Revenue.
  • Implemented strategic sales and upselling solutions to achieve long-term goals.
  • Identify new venues of business and design market specific trade schemes and Loyalty Programs.

Area Manager

B9 Beverages Pvt. Ltd.
12.2016 - 02.2019
  • On Premise Activation.
  • Handled all marketing and branding for Bira 91 in Goa State.
  • Launched Bira91 beer brand in Goa Market.
  • Implemented new processes and procedures tactfully and with enthusiasm.

Sales Manager

Lite Bite Foods Pvt. Ltd.
03.2014 - 11.2016
  • Monitored sales team performance and provide effective training to help reach targets.
  • Collected customer and market feedback and reported information to company leadership.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Managed more than 10 Restaurant and Food brands-Subway, KFC, PunjabGrill, Asia7, Zambar, Fresco, Belgian Fries and Savour.

Corporate Sales Manager

Devyani International Ltd.
03.2012 - 02.2014
  • Handling Corporate and Institutional Sales for more than 15 outlets.
  • Managing Key Accounts.

Retail Sales Specialist

Mashreq Bank
03.2010 - 02.2012
  • Credit Card Sales.
  • Personal Loan Sales.
  • Mortgage Sales.

Sr. Sales Executive

Devyani International Ltd.
01.2008 - 01.2010
  • Handled Outlet wise Sales for more than 20 outlets - Pizza Hut, KFC and Costa Coffee.

Sales Executive

Orchid Hotel
03.2007 - 12.2008
  • Room Sales.
  • Banquet Sales.

Education

Master's - Hospitality Administration

Institute Of Hotel Management
01.2006 - 01.2008

Bachelor's - Hotel Management

Institute Of Hotel Management
01.2003 - 01.2006

Skills

Operations management

Personal Information

Date of Birth: 09/14/84

Timeline

State Head

Vbev
02.2024 - Current

State Head

World Of Brands
01.2022 - 01.2024

Key Accounts Manager

Carlsberg India Pvt. Ltd.
03.2019 - 12.2022

Area Manager

B9 Beverages Pvt. Ltd.
12.2016 - 02.2019

Sales Manager

Lite Bite Foods Pvt. Ltd.
03.2014 - 11.2016

Corporate Sales Manager

Devyani International Ltd.
03.2012 - 02.2014

Retail Sales Specialist

Mashreq Bank
03.2010 - 02.2012

Sr. Sales Executive

Devyani International Ltd.
01.2008 - 01.2010

Sales Executive

Orchid Hotel
03.2007 - 12.2008

Master's - Hospitality Administration

Institute Of Hotel Management
01.2006 - 01.2008

Bachelor's - Hotel Management

Institute Of Hotel Management
01.2003 - 01.2006

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Anuj Kelkar