Anuj Kumar

• Organized meetings between stakeholders to discuss project details and timelines.
• Assisted in developing new methods for data collection and analysis techniques.
• Developed and implemented customized strategies to meet client needs.
• Created comprehensive reports on project progress and results for clients.
• Proficient in configuring Adobe Experience Platform Launch properties to ensure seamless integration and deployment of marketing tags and scripts.

Adobe Experience Platform: Roles and Responsibilities

• Created the architecture for a hotel brand for migrating the marketing automation tool to AEP.
• Configured sources and destination for connecting various tools to AEP
• Created schemas and datasets for the brand datamodel
• Ingestion of data using sources and historical data via manual uploads
• Created segments and activated them for destinations for marketing campaigns

Adobe Campaign Standard: Roles and Responsibilities

• Managing 10 mobile applications and 18 Different brands in ACS.
• App Integration in Adobe Campaign Standard.
• App journey recurring workflow creation for sending push notification and email.
• Multi-Brand setup in Adobe Campaign Standard.
• IP white listing in Adobe Campaign Standard.
• New brand ID masking in Adobe Campaign Standard.
• Developing typology rules, import workflows, and SFDC-ACS data flow.
• Design and build complex campaigns across different channels (email and push notification).
• Troubleshoot issues in Adobe campaign workflows.
• Provide technical support on executed campaigns and deployed.
• Interface with client manager or marketing managers to align on marketing campaign objective.
• App uninstalls tracking using SPN workflow.
• Creating report Dashboard for sharing with the client.
• Managing Admin console for giving user rights and raising support tickets.
• Development and customization of campaign workflows and scripts.
• Integration of third-party tools and APIs with Adobe Campaign.
• Implementing advanced segmentation strategies for targeted campaigns.
• Implementing tracking and analytics solutions for campaign performance measurement.
• Staying updated with the latest trends and best practices in campaign development and marketing automation.

• Project 1 : Travel Industry : Adobe Campaign Standard: Brand Campaign and
• Project 2 : Ecommerce Industry : Adobe Campaign Classic : Brand Campaign and Digital Marketing
• Project 3: Digital Marketing Campaigns for (www.prabhatamgroup.com, www.prabhatamgrand.com, www.zeniaa.com, www.chaarity.org, www.medinabazar.com )