Anuj Kumar
Delhi
Summary
Media professional with extensive experience in multinational corporations within out-of-home advertising. Proven skills in media procurement, vendor management, and operational efficiency. Demonstrated success in managing accounts and optimizing media strategies to enhance performance.
Overview
13
13
years of professional experience
Work History
Investment Manager
Kinetic India (GroupM)
06.2018 - Current
- Specialized in media planning to align with target audience needs.
- Developed innovative pitch solutions and submitted competitive RFQs to secure business.
- Managed annual business volumes totaling INR 45-50 Cr effectively.
- Executed vendor management tasks, including contract closures and project reporting.
- Negotiated vendor deals to drive profitability and enhance bottom-line results.
- Pioneered special projects focusing on new media creation opportunities.
- Conducted strategic insights through creative advisory sessions, HQ audits, and market visits.
- Collaborated with cross-functional teams to formulate comprehensive investment strategies.
Media Executive
Dentsu Aegis Network
12.2015 - 05.2018
- Oversaw OOH account management for planning and buying across North India region.
- Negotiated annual deal volumes with vendors to optimize costs.
- Collaborated with media partners to ensure successful campaign delivery and operations.
- Conducted effective campaign analysis and generated comprehensive business reports.
- Performed competition analysis, post-campaign reporting, and market sensing for active brands.
- Maintained relationships with media vendors to guarantee timely project deliverables.
Executive
Rapport (IPG)
05.2015 - 11.2015
- Ensured effective implementation of advertising plan rollouts.
- Developed strategic partnerships to enhance client engagement and satisfaction.
- Liaised with asset owners for campaign execution and reporting.
- Managed database and generated competition reports.
- Delivered key project milestones within established timelines.
- Led cross-functional teams to deliver integrated marketing campaigns on time.
Customer Relationship Executive
PIMT Technology Pvt Ltd
02.2012 - 04.2013
- Oversaw computer operations and database management, enhancing overall system performance.
- Managed and motivated a team of 5 employees to achieve project goals.
- Arranged training sessions for new product launches to ensure staff readiness.
- Coordinated team member schedules and communication to optimize workflow.
- Led query resolution efforts, addressing problems efficiently and effectively.
- Introduced new products and facilities, contributing to increased service offerings.
Education
M COM -
Mahatma Jyotiba Phule Rohilkhand University
Bareilly01.2015
B COM -
Mahatma Jyotiba Phule Rohilkhand University
Bareilly01.2013
Skills
Stakeholder engagement
- Supplier relationship management
- Contractual negotiations
- Market research analysis
- Project documentation
- Collaborative teamwork
- Investment strategies
- Media strategy development
Affiliations
- SAP P70
- MS Office
Languages
Hindi
First Language
English
Advanced (C1)
C1
Punjabi
Intermediate (B1)
B1
References
References available upon request.
Timeline
Investment Manager
Kinetic India (GroupM)
06.2018 - Current
Media Executive
Dentsu Aegis Network
12.2015 - 05.2018
Executive
Rapport (IPG)
05.2015 - 11.2015
Customer Relationship Executive
PIMT Technology Pvt Ltd
02.2012 - 04.2013
M COM -
Mahatma Jyotiba Phule Rohilkhand University
B COM -
Mahatma Jyotiba Phule Rohilkhand University
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