Results-driven marketing and retail professional with 6+ years of experience in B2B sales operations, key account management, team leadership, and P&L ownership. Delivered $390M+ in annual revenue at IKEA Food through data-driven execution, strategic planning, and cross-functional stakeholder management. Led a 24-member team, improving productivity by 18% and reducing waste by 15%. Currently managing global key accounts — including The North Face, PVH, Uniqlo, H&M, Nike, and Adidas — at YKK India, driving international sales operations, supply chain coordination, ETD management, and strategic account support.
Hi, I’m
ANUJ KUMAR BIHANI
Sr Executive Marketing
Bengaluru
Summary
Overview
10
years of professional experience
3
Languages
Work History
YKK India Pvt LtdBengaluru
Senior Executive Marketing
12.2025 - Current
Job overview
- Supported and coordinated initial sales operations and account management for global buyers, including H&M, Polo Ralph Lauren, Asmara, PVH, O'Neill, and VF Corp., gaining hands-on exposure to international business operations.
- Assisted in order processing, delivery coordination, and cross-functional collaboration on ETD tracking and issue resolution, contributing to on-time deliveries and improved operational efficiency. Assisted in buyer management to strengthen a better experience.
- Gained product knowledge of YKK fastening solutions, and supported marketing and sales activities through accurate order and customer data handling.
- Maintained customer data, order trackers, and internal reports to support marketing efficiency and account servicing.
IKEA India Pvt LtdBengaluru
Bistro & Swedish Food Market Manager (Interim Role)
12.2023 - 08.2024
Job overview
- Led and developed a team of 24 employees in a high-traffic retail environment through structured coaching and performance management, ensuring consistent service delivery and execution of commercial and marketing initiatives.
- Leveraged Power BI and advanced Excel to analyze sales, margin, and KPI trends, enabling data-driven decisions and contributing to ₹390M in annual turnover achieved ahead of schedule, along with a 12% improvement in gross margin.
- Managed basic P&L fundamentals, including revenue, margins, costs, and productivity metrics, supporting commercially sound decisions aligned with business and marketing objectives.
- Collaborated with marketing and cross-functional teams to plan and execute in-store marketing campaigns and promotions, driving improved product visibility, customer engagement, and store footfall.
- Analyzed customer purchase patterns, peak-hour demand, and campaign performance to assess the effectiveness of promotions and events, supporting continuous improvement in marketing execution and customer experience.
IKEA India Pvt LtdBengaluru
Team Leader
12.2021 - 11.2023
Job overview
- Led and coached a team of 12 employees, improving productivity and engagement by 24%.
- Executed sales-led marketing activations, such as sampling, tasting counters, and cross-sell push plans, in coordination with marketing, directly influencing customer purchase decisions at the point of sale.
- Streamlined reporting processes by building interactive Power BI dashboards, and advanced Excel reports.
- Strengthened stock movement and sell-through efficiency by aligning sales plans with inventory availability, resulting in a 12% reduction in wastage, and healthier stock rotation.
- Delivered sustained commercial results by achieving 108% and 106% of annual sales targets across two consecutive years.
IKEA India Pvt LtdHyderabad
Specialist
05.2018 - 11.2021
Job overview
- Drove sales floor commercial execution by planning and optimizing product placements, ensuring high-visibility positioning of priority SKUs to enhance customer engagement, and improve conversion.
- Conducted regular competitor and market surveys, collecting SKU-level data and customer insights to support store-level commercial decisions, and informed product range adjustments.
- Strengthened inventory accuracy and control by implementing monitoring measures, reducing stock discrepancies by 18%, and improving stock reliability on the sales floor.
- Supported workforce scheduling and deployment, aligning staffing plans with traffic patterns, and operational needs to improve efficiency and service levels.
- Consistently delivered operational excellence, ensuring strong adherence to organizational KPIs, commercial guidelines, and brand standards.
Radisson Blu HotelNew Delhi
Intern
07.2016 - 12.2016
Job overview
- Developed cross-functional expertise by collaborating with the Front Office, HR Administration, Sales, and Food & Beverage teams, gaining a comprehensive understanding of organizational operations and service delivery.
- Enhanced technical proficiency by gaining hands-on experience with industry software such as Micros and Oak, expanding digital skill sets, and improving operational efficiency.
- Supported staff in daily operations, reducing workload burdens, and enabling greater focus on high-priority assignments, thereby improving overall team productivity.
- Streamlined data entry processes, cutting manual errors, and ensuring greater accuracy in reporting and record management.
Education
Institute of Hotel Management Shri ShaktiHyderabad
Bachelor of Science
03-2018
University Overview
Skills
Strategic thinking
Campaign management
Data & analytics
Revenue Growth & Basic PnL
Account Management
Commercial acumen
CRM & reporting
Operational execution
Brand consistency
Team Leadership and Coaching
Stakeholder management
Customer relations
Accomplishments
Accomplishments
Advance Excel formula and functions:
Advanced training on Excel formulas and functions for enhanced data manipulation.
Microsoft Power BI Desktop for BI:
In-depth training on Microsoft Power BI Desktop for business intelligence applications.
SQL certification course :
Pursuing a SQL certification course to strengthen database management skills.
Timeline
Senior Executive Marketing
YKK India Pvt Ltd
12.2025 - Current
Bistro & Swedish Food Market Manager (Interim Role)
IKEA India Pvt Ltd
12.2023 - 08.2024
Team Leader
IKEA India Pvt Ltd
12.2021 - 11.2023
Specialist
IKEA India Pvt Ltd
05.2018 - 11.2021
Intern
Radisson Blu Hotel
07.2016 - 12.2016
Institute of Hotel Management Shri Shakti
Bachelor of Science
LANGUAGES
Hindi
Native
English
Native
Nepali
Advanced
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
Leadership Quality
Recognized for good leadership qualities and commercial understanding that has driven team performance and sales.
Sales Achievement
Successfully attained and surpassed annual sales targets for two consecutive years.
Project
Project
Business Plan:
Led FY24 Micro Research: in-store insights and analysis shaped 4 key goals shared company-wide.
- Spearheaded Micro Research lead for IKEA’s FY24 Business Plan, gathering in-store customer insights, flow observations, and market analysis.
- Consolidated findings into 4 actionable goals, communicated company-wide to align teams with business priorities.
- Drove achievement of ambitious store target of 7600M.
Bistro Sales Growth & Swedish Heritage Activation:
Boosted add-on sales 10-15% and hit 108% B2B targets via placements, scripts, and sampling for Swedish heritage.
- Rolled out targeted product placements, upselling scripts, and sampling cart to boost Swedish heritage awareness.
- Drove 10–15% growth in add-on and combo sales through these initiatives.
- Partnered with B2B teams on promotions, exceeding Swedish Food and Bistro targets by 108%.
Power BI project:
Swedish Food Market and Swedish Bistro Sales Performance Dashboard
- Daily, weekly, and monthly sales trends.
- Increased sales by 16% by promoting top-selling food items.
- Peak customer hours.
- Variance between forecast and actual sales.
- Outlet performance comparison.
- Integration of promotions and their impact.
Commercial Review:
This review evaluates and optimizes sales performance, customer insights, and market strategies in stores.
- Drove Food Department’s Commercial Review, enhancing operational readiness, compliance, and commercial excellence.
- Secured 85% audit score (top-ranked in India) through strengthened routines and elevated food safety standards.
- Coached co-workers across key areas to ensure sustained performance
KEY ACHIEVEMENTS
KEY ACHIEVEMENTS
Leadership Quality
Recognized for good leadership qualities and commercial understanding that has driven team performance and sales.
Sales Achievement
Successfully attained and surpassed annual sales targets for two consecutive years.
Project
Project
Business Plan:
Led FY24 Micro Research: in-store insights and analysis shaped 4 key goals shared company-wide.
- Spearheaded Micro Research lead for IKEA’s FY24 Business Plan, gathering in-store customer insights, flow observations, and market analysis.
- Consolidated findings into 4 actionable goals, communicated company-wide to align teams with business priorities.
- Drove achievement of ambitious store target of 7600M.
Bistro Sales Growth & Swedish Heritage Activation:
Boosted add-on sales 10-15% and hit 108% B2B targets via placements, scripts, and sampling for Swedish heritage.
- Rolled out targeted product placements, upselling scripts, and sampling cart to boost Swedish heritage awareness.
- Drove 10–15% growth in add-on and combo sales through these initiatives.
- Partnered with B2B teams on promotions, exceeding Swedish Food and Bistro targets by 108%.
Power BI project:
Swedish Food Market and Swedish Bistro Sales Performance Dashboard
- Daily, weekly, and monthly sales trends.
- Increased sales by 16% by promoting top-selling food items.
- Peak customer hours.
- Variance between forecast and actual sales.
- Outlet performance comparison.
- Integration of promotions and their impact.
Commercial Review:
This review evaluates and optimizes sales performance, customer insights, and market strategies in stores.
- Drove Food Department’s Commercial Review, enhancing operational readiness, compliance, and commercial excellence.
- Secured 85% audit score (top-ranked in India) through strengthened routines and elevated food safety standards.
- Coached co-workers across key areas to ensure sustained performance