Anuj George

• Implemented robust governance structures to reduce legal exposure while ensuring compliance with industry regulations.
• Delivered customer-centric solutions that drove client satisfaction rates higher than industry benchmarks leading to increased customer retention and acquisition.
• Collaborated with senior management to improve overall customer experience and increase profitability.
• Developed talent pipeline through mentoring programs designed to identify high-potential employees for leadership roles within the organization.
• Formulated and executed strategic initiatives to improve product offerings.

• Handled the overall SaaS P&L managing a comprehensive team of 70+ people spread across sales, delivery, customer success, and support functions.
• Set up marketing team and helped generate 20% of leads required for business target achievements.
• Set up partnership programs in 5 geographies to help expand business with minimum cost impact.
• Improved sales, delivery, and customer success processes to achieve 2X growth in the first year at 35% conversion from first meeting to pilot and 95% from pilot to client.
• Diversified product roadmap and executed vital projects that helped create a base for growth.
• Led the team with respect, friendliness, and willingness to help teams where needed.

• Set up new racing line sales process to break away from stagnation of SaaS business after COVID period by providing exceptional customer experience.
• Set up reporting structures, relevant KPIs, and performance management for sales team.
• Rolled out sales incentive plan that aligned with business objectives while motivating sales teams to overachieve their sales quota.
• Collaborated with team to grow business by 50% in 6 months.
• Worked within applicable standards, policies and regulatory guidelines to promote safe working environment

• Led CRM migration from Bitrix24 to Microsoft Dynamics after acquisition
• Helped sales team transition from solution selling team to teaching sales team to help them sell complete suite of 6 products.
• Helped in training global sales team on products native to ThreadSol.
• Implemented sales strategies related to SPIN selling & Challenger selling to help improve conversion rate to 33%.
• Collaborated with team members to consistently achieve sales quotas.

• Set up sales team for India by hiring & training new resources
• Set up new partnerships in country to enable multiple channels for lead generation.
• Executed four sales events (3 exhibitions, 1 internal) to help with branding and positioning as thought leader in industry.
• Using sales telemetry improved sales training & decks to reduce the sales cycle by 27% and grow business by 3x and 2x in FY 2017 & FY 2018, respectively.
• Collaborated with team members to achieve target results

• Set up sales processes and streamlined CRM processes to improve sales forecasts for all geographies.
• Helped sales team identify right prospects for targeting and built healthy pipeline by ensuring 20 monthly meetings through multiple sales channels.
• Built internal system to track sales velocity across all sales stages for overall sales organisation.

• Trained 50+ users across 4 companies in 3 countries using specially designed training modules based on change management principles to ensure easy acceptance of product.
• Conducted As-Is/To-Be analysis for various projects as initial step and presented business leaders with cost-benefit and return-on-investment estimations to drive project planning and execution.
• Helped clients execute Business Process Re-engineering (BPR) using product by ensuring all resources were allocated and trained properly

• Led various factory performance improvement projects based on Lean and WCM principles across three countries as Lead Consultant.
• Conducted industrial engineering trainings for 70+ trainees across multiple client sites.
• Outlined work plans, determined resources, wrote timelines and generated initial budgets as part of project scope determination for all projects.

• Helped lead consultants optimize efficiency of projects by conducting training sessions for industrial engineering, TPM, TQM, 5S.
• Tracked and analyzed reports to determine where improvements in factory could be made for clients.
• Created change ready culture during on-floor execution through change management principles.

• Helped company to onboard and cater to fast fashion brand with strict 60 days lead time.
• Improved product development process to ensure 25% reduction in lead time of company from 90 days to 60 days.
• Proposed and executed solutions meet required lead time and costs without compromising on quality and design of product.
• Successfully retained existing clients while adding 4 new clients to company's portfolio.

Passed with GPA of 7.8

Elected as President for CII-Yi (Young Indians) in 2009.

Elected as Finance head for CII-Yi in 2008.

Received scholarship for meritorious student in the State.