Anuj Mehtani

• Have built agency from ground up, leveraging extensive network, relationship development skills, and agile business thinking. With focus on creative strategy, have established performance marketing firm that is driven to exceed expectations.
• Our motto is centered around belief that true performance is achieved by combining Data, Insights, and Technology with creative Design, resulting in impactful digital experiences. To ensure success, I have curated team of over 20 talented individuals who possess exceptional creativity and technical expertise. This combination guarantees that brands, digital campaigns, mobile applications, and web platforms are not only innovative and up-to-date but also highly visible within target markets.
• Throughout our journey, we have had privilege of serving esteemed clients such as Walmart India, SightSavers India, Kerry Foods, DaaVinci syrups, 1 India Family Mart, Groversons, Paras Dairy, Avis Car Rentals, Hero, Vivo and many more.
• Not limiting myself to traditional marketing avenues, I have also ventured into long-format content development. One of our notable accomplishments was conceptualizing and strategizing a web series for the Bihar Government. This project showcased our expertise in handling end-to-end content development and further solidified our reputation as a versatile and creative agency.
• What sets me apart is my well-rounded experience and knowledge across all aspects of marketing and communications. Whether it's crafting compelling advertising campaigns, developing engaging content strategies, or executing full-stack digital marketing initiatives, I bring comprehensive skill set to table.
• Furthermore, my experience as startup founder has instilled in me deep sense of entrepreneurial drive and ability to thrive in fast-paced, ever-evolving environment; understanding unique challenges that startups face and can provide valuable insights and guidance to navigate them successfully.
• Aside from my professional achievements, I have also launched my own fashion e-commerce platform, showcasing my first-hand experience in digital space. This allows me to bring unique perspective and deep understanding of intricacies involved in running online business.

• Increased overall annual sales 70% by incorporating several quality process improvements within branch.
• Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
• Engaged employees in business processes with positive motivational techniques.
• Heading Delhi office since joining. Apart from heading operations on current accounts other chief responsibility is to lead all business development activities for growth in Delhi market.
• Won several wins include Dr. Oetker Fun Foods, Haier, Lava Mobiles, Alcon Vision Care, McCormick Kohinoor, Dewan Distilleries (makers of Godfather beer), iprof a digital education brand, C&S Electric, Red Chief shoes, brands from DS group (Ksheer Dairy and Pulse candies), Anahat clinic, DW channel and affordable housing brand from Essel Group.

• Played key role to identify, develop and evaluate marketing strategy, marketing & promotions calendar execution. Formulate, direct & coordinate marketing strategies and conduct market research for business intelligence. Retail at Airport being very fragmented with several concessionaires and their business team equivalents at GMR, worked closely with business verticals to create a cohesive action plan.
• Led re-positioning exercise for Delhi International Airport to completion.
• Created calendar for year for consumer engagement with the objective of creating and sustaining momentum at retail.
• Led and implemented new innovative communication/engagement ideas to help address business issues.
• Strategized and led integrated activation including digital media usage for maximum impact. Like Suntastic summer theme, Jumbo sale, Circuit City, and Airport of smiles Festival theme which created long lasting impact and set benchmark for future activities.

• Led strategic and operational management for Michelin, Adidas, Maruti Spare parts division – MGP, Pedigree and two new GSK launches.
• Used Disruption model for helping existing brands and prospective businesses identify new opportunities for growth.

• Spearheaded strategic and operational aspects of brand communication, overseeing the entire process from creative development to execution.
• Collaborated with various stakeholders including R&D GSK, planning teams, and external parties such as activation teams and research agencies to establish an integrated brand strategy and ensure effective communication across all touchpoints. This encompassed both existing business initiatives and new product development from concept to launch.

Notable Achievements:

• Played a pivotal role in driving business growth with key clients such as Horlicks, Junior Horlicks, and successfully launching new brands like Foodles. Additionally, contributed to the successful extension of existing brands and the re-launch of GSK brands like Iodex and SBI credit cards.
• Initiated and led various innovative initiatives that went beyond traditional advertising. Examples include developing the Brand Connection Platform for Horlicks, executing engaging Horlicks exam activations, fostering mothers' engagement with Junior Horlicks, and launching the Horlicks Nutrition Academy.

• Demonstrated exceptional expertise in fulfilling the brand communication requirements of LG until the account was transitioned to other agencies.
• Played a pivotal role in managing and nurturing relationships with key clients such as BILT, GAIL, Idea Cellular, and actively pursued new business opportunities.

• Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business and delivering key presentations.
• Partnered with Branch Head to drive long-term account planning, growth and success.
• Given added responsibility of conceptualizing and executing 360-degree activations, demonstrating trust in my strategic and creative abilities.
• Made significant contributions to successful establishment of brands such as Tang (KJS India), Daawat Basmati Rice (L.T. Overseas), and Hero Mindmine.

• Acknowledged as key performer entrusted with execution of major accounts, including Max Healthcare, Hindustan Motors, Indian Express, Harvest Gold, Select Holiday Resorts Limited, and The Park.
• Successfully managed and handled all these brands independently, showcasing remarkable competence and dedication at early stages of my career.