Anuj Sharma
Gurgaon
Summary
With more than a decade of experience in channel sales, marketing, and distribution network management, I lead strategic initiatives to drive business expansion and market penetration. At Yara India, I spearhead overall strategic growth, establishing, developing and nurturing a robust distribution network across the country. Specialising in stakeholder management, strategic partnerships, and value chain collaboration to develop innovative and alternative business models. Passionate about driving results, I excel in identifying new opportunities, optimizing sales channels, and ensuring sustainable growth. Proven track record in building businesses from the ground up, scaling them sustainably and establishing leading brands in competitive markets. Expert in techno-commercial management, seamlessly integrating technical expertise with business acumen to accelerate revenue growth. Driven by a long-term vision, crafting high-impact strategies for consistent and sustainable business success.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Lead - Strategic Initiatives
Yara Africa & Asia
Gurugram
10.2020 - Current
- I spearhead the overall strategic initiatives for Yara India, which include establishing, developing and nurturing distribution network across India
- Collaborating & partnering with various value chain organisations and developing an alternative business model
- Key Highlights:
- Setting up strategic alliances with food chain corporations, resource firms, and agri-input companies
- Developing relationships with numerous resource institutions to expand business
Marketing Manager
Yara Africa & Asia
Gurgaon
01.2019 - 10.2020
- As a Marketing Manager, I headed the company's marketing and communication activities
- I collaborated and built effective relationships with business partners across the company; to meet documented business goals and objectives
- I was also instrumental in setting up franchise stores across North India
Area Manager Sales
Yara Africa & Asia
Agra
01.2017 - 01.2019
- As an Area Sales Manager, I oversaw the premium offering (Speciality fertilisers) and Urea sales across Agra
- Also played a pivotal role in launching and establishing YaraVera Urea brand
Area Manager Sales
Yara Africa & Asia
Indore
06.2014 - 12.2016
- Led a team in Madhya Pradesh, Chhattisgarh and Vidarbha region
- Responsible for growing the company's business through excellent account management, as well as new business and territory development activities
- Formulated and designed cost-efficient short/long-term budgets and corporate strategies for effective product market penetration, gaining market share and meeting pre-determined sales & profit targets
- Collaborated with the marketing teams to resolve point-of-purchase marketing challenges
Sales Executive
Yara Africa & Asia
Nagpur
09.2012 - 05.2014
- Responsible for crafting business and sales strategy to ensure that the company's sales targets and profitability for new fertiliser products are met
- Refined message and marketing materials for the product portfolio and expanding product range
- Collaborated closely with product management and sales teams to create effective marketing collateral to support the company's go-to-market plans
Sales Trainee
Yara Africa & Asia
Ahmadnagar
03.2011 - 08.2012
- Accountable for developing, implementing and monitoring winning business strategies for sales, brand and corporate communications in order to increase business volumes and profitability for the world's leading supplier of mineral fertilisers
- Maintained a thorough understanding of all products, services, pricing schemes, and promotions made available to clients
- Market segmentation and penetration methods were refined, key/institutional accounts were identified and profitable business was secured
Management Intern
MullenLowe Lintas Group
Gurgaon
01.2010 - 03.2010
Education
Master of Business Administration - MBA - Marketing, Marketing and Finance
Himachal Pradesh University
01.2010
Skills
- Marketing Strategy
- Market Planning
- Sustainable Resource Management
- Innovation management
- Cross-functional team leadership
- Organizational development
- Strategic partnerships
- Industry partnership development
- Adaptability and flexibility
Websites
Certification
- Leading for Growth
- Operational Excellence Foundations
- Sustainability Strategies
- Agriculture Economics and Nature
- Certified Professional in Carbon Footprint
Timeline
Lead - Strategic Initiatives
Yara Africa & Asia
10.2020 - Current
Marketing Manager
Yara Africa & Asia
01.2019 - 10.2020
Area Manager Sales
Yara Africa & Asia
01.2017 - 01.2019
Area Manager Sales
Yara Africa & Asia
06.2014 - 12.2016
Sales Executive
Yara Africa & Asia
09.2012 - 05.2014
Sales Trainee
Yara Africa & Asia
03.2011 - 08.2012
Management Intern
MullenLowe Lintas Group
01.2010 - 03.2010
- Leading for Growth
- Operational Excellence Foundations
- Sustainability Strategies
- Agriculture Economics and Nature
- Certified Professional in Carbon Footprint
Master of Business Administration - MBA - Marketing, Marketing and Finance
Himachal Pradesh University
Similar Profiles
Daniel Rexford NyamekyeDaniel Rexford Nyamekye
Research & Development Scientist: Crop & Agronomy at Yara East Africa Ltd.Research & Development Scientist: Crop & Agronomy at Yara East Africa Ltd.
Siyandiswa MthantiSiyandiswa Mthanti
Digital Performance Marketing Manager- Africa at Yara Fertilizer AfricaDigital Performance Marketing Manager- Africa at Yara Fertilizer Africa
Gaurav PandeGaurav Pande
E'Business Manager at Nestlé Purina Petcare Asia Africa Oceania & MENAE'Business Manager at Nestlé Purina Petcare Asia Africa Oceania & MENA