Summary
Overview
Work History
Education
Timeline
Generic

Anuj Sood

Gurgaon

Summary

  • Experienced SDR Manager with a track record of success in leading, hiring, and mentoring a global team of SDRs for both Enterprise and Mid-Market customers.
  • With 11.5 years of sales experience, I bring valuable expertise in guiding and mentoring teams effectively. I have developed and implemented sales strategies that have consistently increased turnover and profitability.
  • Through designing and launching campaigns, developing existing accounts, and generating new business through various methods like cold calling, referrals, and follow-up on leads, I have consistently achieved maximum sales results.
  • I have also tailored sales strategies to meet client-specific needs and market demands while establishing sales forecasts and marketing goals to drive aggressive company growth.
  • My team-based management style, combined with my determination to turn visions into reality, has consistently delivered success (hand in glove approach).

Overview

12
12
years of professional experience
5
5
years of post-secondary education

Work History

Senior Manager - Business Development

ShipBob
11.2024 - Current
  • Managing and scaling the Inbound BDR team. Focus on Opportunity & Pipeline generation.
  • Leading a team of 11 BDRs.
  • Part of Project Growth plan for 2025.

Senior Manager, SDR

GEP
11.2022 - 10.2024
  • Led a team of 38 SDRs.
  • Worked closely with high performing SDRs to assist them in their transition to a People Management role from an Individual Contributor role (In total Promoted 6 people internally).
  • Created a structured 22-day training calendar for new joiners covering Product, Process and Mock Training. Closely monitored their progress to bridge the gap from Hiring to Going Live
  • Worked with my team members on their Territory management and creating Outbound Sales cadences to penetrate the market efficiently
  • Key Projects Undertaken: Worked with L&D Team to create an SDR Competency Framework
  • Created a PIP Improvement plan with a weekly checkpoint to track progress and assist in course correction
  • Focused on how to target Accounts, data mining, structure of the day while managing time
  • Creating SDR contests, depending on Business requirements


  • Results: Growth in teams, Increase in Number of Meetings booked: Enterprise: 10% Increase - Q1 2024 VS Q1 2023 | 18% Increase - 2023 VS 2022 Mid-Market: 30% Increase - Q1 2024 VS Q1 2023 | 17% Increase - 2023 VS 2022

Manager

Grant Thornton Bharat
09.2022 - 10.2022
  • Handled end to end Go to Market BD activities for TMT vertical across North and East India
  • Part of National Key Account Management team handling a major Steel Manufacturer (Revenue - $7.1 Billion)

Business Development Manager

CRISIL
05.2021 - 08.2022
  • Worked for the Global Research and Risk Solutions vertical across USA and EU
  • 9 new client logos (approx $500K in revenue) in 8 months
  • Sales campaign Strategy - Worked across 14 outreach sales campaigns was responsible for its planning and execution
  • Responsible for Key Account Management - Was managing a Global Industrial client (revenue: $66 Billion)
  • Setup sales systems and processes which include BD collaterals

Sales Manager

Aranca
01.2020 - 05.2021
  • Transitioned from Inside Sales to End - to - end Sales Manager
  • Led business development activities for Investment research practice in Middle East Market and United States
  • Ensured sustainable growth, focussed on achieving/surpassing sales targets; expanded business reach and created new sales opportunities

Team and Account Manager

Aranca
04.2016 - 12.2019
  • Joined as a Relationship Manager and transitioned into a Team Lead role
  • Managed team of 7 Inside Sales resources across Gurgaon and Mumbai office
  • Managed new and existing accounts of company across regions
  • Penetrated markets through extensive cold calling, strategic email campaigns and incorporating social selling across Industries
  • Responsible for understanding and managing bottle necks in their day to day process to improve productivity and achieving monthly call targets

Senior Inside Sales Executive

RocSearch
03.2015 - 03.2016
  • Managed Syndicated Report Division Team as well as lead all activities relating to product's strategic pricing, planning, program management and performance management
  • Worked with Senior leaders of the firm to set up face-to-face meetings, calls with CXO's across Industries and regions
  • Conducted daily interactions with Research Team for creating tailored solutions based on Client needs
  • Represented the company at various events and conferences

Senior Executive - Inside International Sales

Lloyds Ventures
05.2013 - 03.2015
  • Among the first Inside Sales executive to crack a sale in the first 2 months in joining the organization
  • Revenue Achieved - INR 1.5CR
  • Turned around Non performing/DND accounts through persistent value added communication

Education

MBA - Marketing And Operations, Marketing And Supply Chain

Amity University
05.2011 - 05.2013

B.Com - Programme

Motilal Nehru College, Delhi University
04.2008 - 05.2011

Timeline

Senior Manager - Business Development

ShipBob
11.2024 - Current

Senior Manager, SDR

GEP
11.2022 - 10.2024

Manager

Grant Thornton Bharat
09.2022 - 10.2022

Business Development Manager

CRISIL
05.2021 - 08.2022

Sales Manager

Aranca
01.2020 - 05.2021

Team and Account Manager

Aranca
04.2016 - 12.2019

Senior Inside Sales Executive

RocSearch
03.2015 - 03.2016

Senior Executive - Inside International Sales

Lloyds Ventures
05.2013 - 03.2015

MBA - Marketing And Operations, Marketing And Supply Chain

Amity University
05.2011 - 05.2013

B.Com - Programme

Motilal Nehru College, Delhi University
04.2008 - 05.2011

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Anuj Sood