Anuja B
Hyderabad
Summary
Experienced strategic and commercial leader with a strong focus on pricing and sales force effectiveness. Skilled in developing and implementing data-driven pricing strategies to drive profitability in SAARC markets. Proven track record of cross-functional leadership, ensuring pricing governance and compliance across diverse market segments. Adept at building and mentoring high-performing teams to achieve exceptional results.
Overview
9
9
years of professional experience
Work History
Commercial Excellence Manager – SAARC Region
ASSA ABLOY
04.2021 - Current
- Architected and implemented region-wide value-based pricing framework, delivering 1.3% gross margin improvement through systematic price optimization
- Designed dynamic pricing architecture across B2B and B2C channels, incorporating market-specific factors and customer willingness-to-pay analysis
- Work closely with India Marketing and Market Intelligence team to provide insights on competitors pricing and branding strategy
- Collaborated with Global EMEAI team for implementing best practices for sales force effectiveness for commercial excellence. (Power BI for Pricing Excellence , Service CRM , Sales CRM for Retail and Specification business)
- Mentored and guided 6 GET and 4 MT through an organized trainee program aimed at deepening their comprehension of segment-based pricing strategies
- Spearheaded pricing due diligence for acquisition targets, analyzing pricing models and profitability drivers.
- • Collaborated with MD SAARC on strategic growth initiatives, identifying pricing optimization opportunities worth $1M annually
EA to MD and Pricing Analyst SAARC Region
ASSA ABLOY
01.2019 - 04.2021
- Conducted in-depth analysis on the impact of price increases on P/L for all product categories, analysis includes list price optimization and recurring revenue opportunities
- Implemented advanced pricing analytics tools ( discount leakage, margin steering and value based pricing ) enabling real-time price performance monitoring and adjustment
- Collaborated with product team to identify cost reduction projects with an aim to improve to overall price realization and margins.
- Achieved organic growth of 3.5% by pricing activities and 1.4% GM improvement by list price optimization
- Collaborated with MD SAARC and management team for preparing 5 Year Growth plan for SAARC Region ( M&A targets, Geographical expansion , Exclusive brand stores and E- Commerce strategy)
Product and Marketing Manager -Digital Products
ASSA ABLOY INDIA
05.2017 - 12.2018
- Launched of digital products across Retail, Projects, and OEM (achieved target margins by Oct' 17 for complete range of digital products , launched 4 new digital door lock of YALE brand achieving South Asia standard of 17% of 2017-18 category sales target for new products)
- Led budget planning and execution of ATL/BTL and digital marketing activities for YALE and ASSA ABLOY brands
Management Trainee
ASSA ABLOY
04.2016 - 05.2017
- Product Generation Planning of Digital Door Locks category for India, worked along with R&D Team of Assa Abloy South Korea in Seoul
- Administered India launch of premium door handles brand Valli & Valli from Italy, worked along with manufacture team of Assa Abloy Italy for design and product marketing team
Education
PGDM - Strategy and Marketing
Indian Institute of Management (IIM)
Indore03.2016
Bachelor's in Engineering - Information Technology
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Indore, India06.2013
Skills
- Go-to-Market strategy
- Benchmarking Competitor Performance
- Product Lifecycle Management
- Business Model Evaluation
- Revenue Optimization Techniques
- Digital Marketing Strategy
- ATL/BTL Marketing
- Statistical Data Interpretation
- Marketing budget Planning
- Client Satisfaction Assessment
- Power BI Data Visualization
- Efficient Microsoft Office
Awards
Rajya Puraskar by State Chief Comissioner for serving as Guide in Bharat Scout and Guide Association for 10 years
Languages
Telugu
Upper intermediate (B2)
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
French
Beginner (A1)
Interests
Trekking
Travelling Shows
Geo Political News
Banana and Coconut Farming
Timeline
Commercial Excellence Manager – SAARC Region
ASSA ABLOY
04.2021 - Current
EA to MD and Pricing Analyst SAARC Region
ASSA ABLOY
01.2019 - 04.2021
Product and Marketing Manager -Digital Products
ASSA ABLOY INDIA
05.2017 - 12.2018
Management Trainee
ASSA ABLOY
04.2016 - 05.2017
PGDM - Strategy and Marketing
Indian Institute of Management (IIM)
Bachelor's in Engineering - Information Technology
Rajiv Gandhi Proudyogiki Vishwavidyalaya
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