Anuja B
Hyderabad
Summary
Results-oriented Commercial Excellence and Pricing Manager at ASSA ABLOY, skilled in value-based pricing and competitor analysis. Orchestrated initiatives that improved gross margins and uncovered $1M in pricing optimization opportunities. Demonstrated expertise in mentoring teams and executing strategic growth plans, utilizing robust analytical skills and dedication to client satisfaction.
Overview
10
10
years of professional experience
Work History
Commercial Excellence and Pricing Manager - SAARC Region
ASSA ABLOY
Hyderabad
04.2021 - Current
- Architected and implemented region-wide value-based pricing framework, achieving 1.3% gross margin improvement through systematic price optimization.
- Designed dynamic pricing architecture across B2B and B2C channels, incorporating market-specific factors and customer willingness-to-pay analysis.
- Provided insights on competitors' pricing and branding strategies in collaboration with India Marketing and Market Intelligence teams.
- Collaborated with Global EMEAI team to implement best practices for sales force effectiveness, enhancing commercial excellence.
- Mentored six GET and four MT trainees, deepening understanding of segment-based pricing strategies through structured training program.
- Spearheaded pricing due diligence for acquisition targets, analyzing pricing models and profitability drivers.
- Identified annual pricing optimization opportunities worth $1M in partnership with MD SAARC on strategic growth initiatives.
EA to MD and Pricing Analyst SAARC Region
ASSA ABLOY
Mumbai
01.2019 - 04.2021
- Conducted in-depth analysis of price increases' impact on profit and loss across all product categories, including list price optimization and recurring revenue opportunities.
- Implemented advanced pricing analytics tools for real-time monitoring and adjustment of price performance.
- Collaborated with product team to identify cost reduction projects, enhancing overall price realization and margins.
- Achieved organic growth of 3.5% through strategic pricing initiatives and 1.4% gross margin improvement via list price optimization.
- Partnered with management team to develop a five-year growth plan for SAARC region, addressing M&A targets, geographical expansion, exclusive brand stores, and e-commerce strategy.
Product and Marketing Manager - Digital Products
ASSA ABLOY INDIA
Gurugram
05.2017 - 12.2018
- Launched digital products across Retail, Projects, and OEM, achieving target margins by October 2017.
- Introduced four new YALE digital door locks, contributing 17% to South Asia's 2017-18 sales target.
- Managed budget planning and execution for ATL, BTL, and digital marketing activities for YALE and ASSA ABLOY brands.
Management Trainee
ASSA ABLOY
Seoul And Jamnagar
04.2016 - 05.2017
- Conducted product generation planning for digital door locks category in India with Assa Abloy R&D team from South Korea.
- Administered launch of premium Valli & Valli door handles brand in India, collaborating with Assa Abloy Italy's manufacturing and marketing teams.
Education
PGDM - Strategy and Marketing
Indian Institute of Management (IIM)
Indore03.2016
Bachelor's in Engineering - Information Technology
Rajiv Gandhi Proudyogiki Vishwavidyalaya
Indore06.2013
Skills
- Go-to-market strategy
- Value-based pricing
- Competitor benchmarking
- Product lifecycle management
- Business model analysis
- Revenue optimization
- Digital marketing strategy
- Integrated marketing approaches
- Statistical data analysis
- Marketing budget management
- Client satisfaction evaluation
- Power BI visualization
- Microsoft Office proficiency
- Market trends analysis
Websites
Hobbies and Interests
- Trekking
- Travelling Shows
- Geopolitical News
- Banana and Coconut Farming
Awards
Rajya Puraskar by State Chief Commissioner for serving as Guide in Bharat Scout and Guide Association for 10 years
Languages
- Telugu
- English
- Hindi
- French
Timeline
Commercial Excellence and Pricing Manager - SAARC Region
ASSA ABLOY
04.2021 - Current
EA to MD and Pricing Analyst SAARC Region
ASSA ABLOY
01.2019 - 04.2021
Product and Marketing Manager - Digital Products
ASSA ABLOY INDIA
05.2017 - 12.2018
Management Trainee
ASSA ABLOY
04.2016 - 05.2017
PGDM - Strategy and Marketing
Indian Institute of Management (IIM)
Bachelor's in Engineering - Information Technology
Rajiv Gandhi Proudyogiki Vishwavidyalaya