Anuja Bhasin

• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.

Work Geographies: US, UK, AUS

• Responsible for initiating and creating a Project Management Plan including SEO Strategies
• Project leader for both Off-page and On-page activities using White-Hat SEO techniques
• Researching relevant long-tail keywords, their global competition, and baseline ranking
• Focusing on driving traffic to the website, lead generation, and conversions
• Proposing value-added suggestions to the client to enhance their online reputation, social media presence and overall SEO score.
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Evaluate current marketing strategy and boosted 10% conversions through knowledge of SEO trends Responsible for Project planning and executions
• Building strong relationships with the client and handling their company's marketing segment
• Analyzing competitor's strategies and proposing valuable feedback to clients for getting ahead of the competitors
• Generation of 2 times ROI of the investment by the client
• Providing conversions and leads through Social Media Platforms
• Developing Content Marketing Strategies Well‑versed with paid marketing platforms ‑ Google AdWords
• Managed search engine marketing budgets and tracked campaign performance.
• Designed paid client ads for use on diverse social media platforms - Facebook & Instagram

Work Geographies: US, UK, AUS, IND

• Handling projects concerned with SEO and SMM
• Delivering the projects before or on the stipulated period
• Openly appreciated by the immediate supervisor and reporting manager.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.

• Designed and presented social media campaign ideas.
• Assisted marketing coordinators and graphic designers with website copywriting and proofing.
• Created engaging content for Pinterest, Facebook, and Instagram.
• Performed market analysis and researched latest trends.
• Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
• Tracked social media trends and adapted to attract target follower demographic.
• Maintained editorial calendar to keep content timely, relevant and engaging.