Anuja S. Sahay
Marketing Consultant
Bengaluru
Summary
Results-driven marketing and brand strategist with a strong foundation in driving sales growth across edtech, media, and cement sectors. Post-sabbatical, I bring enhanced empathy, sharper multitasking, and renewed problem-solving skills. Skilled in crafting high-impact campaigns, enabling sales through compelling brand positioning, and leading cross-functional teams to convert strategy into measurable results.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Full-time Parent
Childcare
Bangalore
02.2023 - Current
- Managed multiple priorities with efficiency and empathy.
- Developed strong negotiation, crisis management, and daily problem-solving skills.
- Stayed professionally updated via consulting projects, and volunteer work.
Marketing Consultant
Ontrack & Centre Square Foundation
Mumbai
01.2022 - 03.2023
- Led brand strategy and positioning projects.
- Designed go-to-market strategies, content, and PR tools to support business teams.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Conducted thorough market research to identify emerging trends and inform strategic decision making.
Marketing Lead
Rocket Learning
Mumbai
04.2020 - 03.2021
- Formulated growth strategies to position the brand as a key player in early childhood education.
- Launched digital and mass media campaigns like 'Har Ghar Teacher' to engage parents in tier III & IV towns.
- Provided market research-based input into product and operational strategies.
Marketing Manager
LEAD
Mumbai
09.2018 - 02.2020
- Delivered 500% customer growth and 30% app adoption improvement.
- Launched nationwide parent-focused marketing campaigns.
- Led brand communication and product design alignment through insights.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Digital Marketing Head
Dalmia Cement
New Delhi
09.2015 - 04.2018
- Spearheaded ₹50M budget campaigns tied to national sports partnerships.
- Led digital engagement projects, contests, and regional brand activation.
- Increased app engagement by 25%, grew online presence by 50%.
Digital Marketing Executive
GREedge.com
Chennai
02.2014 - 08.2015
- Launched and optimized SEM campaigns in a competitive B2C education space.
- Collaborated with product teams for performance tracking and marketing analysis.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
Systems Engineer
Infosys
Bangalore
11.2009 - 05.2012
- Developed SharePoint-based solutions and automated user access systems.
- Rated in top 15% of training batch and contributed to QA and UI improvements.
- Contributed towards continuous improvement initiatives aimed at streamlining internal processes and enhancing overall service delivery quality.
Education
PGDM - Marketing Management
IMT Nagpur
Nagpur 06.2012 - 03.2014
BE - Biotechnology
JECRC (Jaipur Engg. College & Research Centre)
Jaipur, India 08.2005 - 06.2009
Skills
Brand Strategy & Positioning
Campaign Management
Digital & Social Media Marketing
Market Research & Insights
B2C & B2B Growth Strategy
Cross-functional Leadership
Data-Driven Storytelling
Project & Time Management
Communication & Empathy
Certification
Google Universal Analytics Essential Training
Interests
Photography (currently building a portfolio)
Volunteering (animals and education)
Baking, reading, trekking, and creative arts (doodling, painting)
Timeline
Full-time Parent
Childcare
02.2023 - Current
Marketing Consultant
Ontrack & Centre Square Foundation
01.2022 - 03.2023
Google Universal Analytics Essential Training
06-2021
Neuromarketing
06-2021
Marketing Analytics, Darden (Coursera)
05-2020
Marketing Lead
Rocket Learning
04.2020 - 03.2021
Marketing Manager
LEAD
09.2018 - 02.2020
Digital Marketing, IIM Lucknow
12-2015
Digital Marketing Head
Dalmia Cement
09.2015 - 04.2018
Digital Marketing Executive
GREedge.com
02.2014 - 08.2015
PGDM - Marketing Management
IMT Nagpur
06.2012 - 03.2014
Systems Engineer
Infosys
11.2009 - 05.2012
BE - Biotechnology
JECRC (Jaipur Engg. College & Research Centre)
08.2005 - 06.2009