Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic
Anuja S. Sahay

Anuja S. Sahay

Marketing Consultant
Bengaluru

Summary

Results-driven marketing and brand strategist with a strong foundation in driving sales growth across edtech, media, and cement sectors. Post-sabbatical, I bring enhanced empathy, sharper multitasking, and renewed problem-solving skills. Skilled in crafting high-impact campaigns, enabling sales through compelling brand positioning, and leading cross-functional teams to convert strategy into measurable results.

Overview

16
16
years of professional experience
6
6
years of post-secondary education
4
4
Certifications

Work History

Full-time Parent

Childcare
Bangalore
02.2023 - Current
  • Managed multiple priorities with efficiency and empathy.
  • Developed strong negotiation, crisis management, and daily problem-solving skills.
  • Stayed professionally updated via consulting projects, and volunteer work.

Marketing Consultant

Ontrack & Centre Square Foundation
Mumbai
01.2022 - 03.2023
  • Led brand strategy and positioning projects.
  • Designed go-to-market strategies, content, and PR tools to support business teams.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Conducted thorough market research to identify emerging trends and inform strategic decision making.

Marketing Lead

Rocket Learning
Mumbai
04.2020 - 03.2021
  • Formulated growth strategies to position the brand as a key player in early childhood education.
  • Launched digital and mass media campaigns like 'Har Ghar Teacher' to engage parents in tier III & IV towns.
  • Provided market research-based input into product and operational strategies.

Marketing Manager

LEAD
Mumbai
09.2018 - 02.2020
  • Delivered 500% customer growth and 30% app adoption improvement.
  • Launched nationwide parent-focused marketing campaigns.
  • Led brand communication and product design alignment through insights.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Digital Marketing Head

Dalmia Cement
New Delhi
09.2015 - 04.2018
  • Spearheaded ₹50M budget campaigns tied to national sports partnerships.
  • Led digital engagement projects, contests, and regional brand activation.
  • Increased app engagement by 25%, grew online presence by 50%.

Digital Marketing Executive

GREedge.com
Chennai
02.2014 - 08.2015
  • Launched and optimized SEM campaigns in a competitive B2C education space.
  • Collaborated with product teams for performance tracking and marketing analysis.
  • Increased website traffic by implementing search engine optimization strategies and keyword research.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.

Systems Engineer

Infosys
Bangalore
11.2009 - 05.2012
  • Developed SharePoint-based solutions and automated user access systems.
  • Rated in top 15% of training batch and contributed to QA and UI improvements.
  • Contributed towards continuous improvement initiatives aimed at streamlining internal processes and enhancing overall service delivery quality.

Education

PGDM - Marketing Management

IMT Nagpur
Nagpur
06.2012 - 03.2014

BE - Biotechnology

JECRC (Jaipur Engg. College & Research Centre)
Jaipur, India
08.2005 - 06.2009

Skills

  • Brand Strategy & Positioning

  • Campaign Management

  • Digital & Social Media Marketing

  • Market Research & Insights

  • B2C & B2B Growth Strategy

  • Cross-functional Leadership

  • Data-Driven Storytelling

  • Project & Time Management

  • Communication & Empathy

Certification

Google Universal Analytics Essential Training

Interests

Photography (currently building a portfolio)
Volunteering (animals and education)
Baking, reading, trekking, and creative arts (doodling, painting)

Timeline

Full-time Parent

Childcare
02.2023 - Current

Marketing Consultant

Ontrack & Centre Square Foundation
01.2022 - 03.2023

Google Universal Analytics Essential Training

06-2021

Neuromarketing

06-2021

Marketing Analytics, Darden (Coursera)

05-2020

Marketing Lead

Rocket Learning
04.2020 - 03.2021

Marketing Manager

LEAD
09.2018 - 02.2020

Digital Marketing, IIM Lucknow

12-2015

Digital Marketing Head

Dalmia Cement
09.2015 - 04.2018

Digital Marketing Executive

GREedge.com
02.2014 - 08.2015

PGDM - Marketing Management

IMT Nagpur
06.2012 - 03.2014

Systems Engineer

Infosys
11.2009 - 05.2012

BE - Biotechnology

JECRC (Jaipur Engg. College & Research Centre)
08.2005 - 06.2009

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Anuja S. SahayMarketing Consultant