ANUJ CHITLANGIA
Kolkata
Summary
Experienced in taking brands globally, international business management and leading cross-functional teams across diverse markets. Utilizes strategic planning and market analysis to drive business growth and competitive positioning. Track record of building strong partnerships and navigating complex regulatory environments.
Overview
10
10
years of professional experience
Work History
International Business Manager
Hygienic Research Institute Pvt Ltd
06.2025 - Current
- Opening of new geographies in GCC and Africa for the retail division.
- Launch of professional division in GCC ( Bahrain, UAE )
- Trade scheme optimization in MT channel for key accounts like Lulu, carrefour.
- Business growth of 24%, over last year.
- improvement of net realization for the company by 14%.
International Business Manager
McNROE Consumer Products Pvt Ltd
06.2023 - 06.2025
- Led cross functional teams to open new territories and expand global reach to 16+ countries.
- Launch of new categories ( skin and hair care ) and portfolio expansion in existing market market.
- Planned, executed go to marketing strategies and successfully launched the brand in Bahrain, Singapore, Qatar, Oman, Jordan and smaller island nations, resulting in additional business of USD 800,000 for the year 24-25.
- Oversaw compliance with international trade regulations, minimizing legal risks.
- Maintaining and improving relations with buyers resulting in increase in business in Nepal, Bangladesh, Maldives. Achieved ever highest revenue.
- Assisting in financial planning and budgeting for international operations, ensuring optimal resource allocation and healthy profits of 12% for the year 24-25.
- Enhancing overall business performance and achieving 40+% growth over last year.
Senior Brand Executive
McNROE Consumer Products Pvt Ltd
01.2020 - 05.2023
- Headed product positioning and developments by collaborating closely with R&D and packaging development teams.
- Planned and executed the road map for category extension for the brand WILD STONE & CODE in new categories ( skin, hair & body ) .
- Launched new products in male grooming under the brand CODE for D2C vertical successfully ( hair,skin and body).
- Development of A+ content for brand websites and market places
- Development of content with agencies for digital and performance marketing.
- Overseeing listing of the new launches in market places.
- Working closely with digital and creative agencies to build a community that aligns with the brand perspective.
- Cost effective development of new products and alternative packaging to compete with competition.
- General trade sales stint - shadowed and supported our TSI for 6 months leading to an improvement in sales. Achieved over 90% of the targets consistently for 4 months and helping him achieve sales incentives strategically.
Project Lead
McNROE Consumer Products Pvt Ltd
08.2018 - 11.2019
- Help build and timely delivered our new corporate office, roughly 26000 sqft area.
- Partnered with design and project execution team members to identify and quickly address problems.
- Developed comprehensive project plans that clearly outlined development stages, timelines, budgets, risks.
- Negotiated with vendors to secure resources, optimizing budget allocation and saving upto 15% of the allocated budget.
- Developed and implemented stage wise cash flow plan for improved financial planning.
Intern - Business Development Executive
Loconav
08.2016 - 12.2016
- With our fleet management software, converted schools and universities for implementing tracking devices as a safety tool to track their carpools and buses and share updates with their parents.
- Help fleet owners keep a track on their fleet with respect to speed, idle time. This in return helped them optimize their last mile delivery.
- Introduction of a new features to help owners track fleet documents and maintain their fleet data on a single platform.
Intern - Business Development
Hyundai - Dealership
01.2016 - 03.2016
- Supervised used car dept for evaluation and management of data in the dealership management system.
- Sales Lead generation for used car dept and keeping a track of inventory above 90 day period for better evaluation of inventory.
- Designed SOPs for leads generation for new car sales department with the leads generated from procurement of used car.
Education
B.COM - Accounting And Finance
The Bhawanipur Education Society College
Kolkata06.2016
HSC - WBCHSE
St Lawrence High School
Kolkata05.2013
SSC - ICSE
Frank Anthony Public School
Kolkata05.2011
Skills
- International Market expansion
- Brand Management
- Brand positioning & strategy
- International marketing
- Business growth strategy
- Strategic partnership development
- Budget planning and forecasting
- New product development
- Market analysis and research
- Go-to-market strategy
Accomplishments
- Winner - Gold Cup, The Telegraph corporate cricket tournament, Kolkata, 2019
- Runners up - Mcnroe Table Tennis Tournament
- U13 & U16 youth rugby - inter club level
LANGUAGES
English
Hindi
Bengali
INTERESTS
Music, sports and food
Timeline
International Business Manager
Hygienic Research Institute Pvt Ltd
06.2025 - Current
International Business Manager
McNROE Consumer Products Pvt Ltd
06.2023 - 06.2025
Senior Brand Executive
McNROE Consumer Products Pvt Ltd
01.2020 - 05.2023
Project Lead
McNROE Consumer Products Pvt Ltd
08.2018 - 11.2019
Intern - Business Development Executive
Loconav
08.2016 - 12.2016
Intern - Business Development
Hyundai - Dealership
01.2016 - 03.2016
HSC - WBCHSE
St Lawrence High School
SSC - ICSE
Frank Anthony Public School
B.COM - Accounting And Finance
The Bhawanipur Education Society College