Summary
Overview
Work History
Education
Skills
Mobile Numbers
Awards
Technical And Functional Expertise
Professional Backgrounds
Timeline
Generic

Anuj Kumar Choudhary

Dhanbad

Summary

To be a part of an organization where I can gain experience to my best with challenging job that will develop my career in the field of Marketing and Sales. I believe in growing with the organization that I would work, by making my own contribution in its growth.

12 years of experience in sales & marketing, having core interest and demonstrated skillsets with a very good track records in the associated organization. I have accepted all the challenges and had contributed growth more than expected. I also help in building manpower in current company by giving sales training to the newly joined Management Trainee. Demonstrated ability to gain customer trust and provide exceptional follow-up, leading to increased repeat business.

Overview

13
13
years of professional experience

Work History

Asst. Area Sales Manager

Berger Paints India Ltd.
Dhanbad
04.2023 - Current
  • Managing & Supervising the Dhanbad Depot. Retail sales- 33cr
  • Lead & handling team of 11 people in which 5 from sales & 6 from Business development
  • Handling & visiting the key accounts of the company & liaison with marketing for business development and sales promotions to extract extra growth.
  • Performance review of team as well as Channel partner business in order to carry out the company business in assigned standard parameter.
  • Training to new joined and also conduct team building exercise for better and improved teamwork.
  • Motivate team and help & guide them in their incentive’s achievement.
  • Identifying the new opportunities for business growth & breaking competitor’s dealers.
  • Comply with company policies and procedures and ready to perform other activities as and when required.

Senior Sales Officers

Berger Paints India Ltd.
Dhanbad
04.2022 - 03.2023
  • Drive sales by implementing sales process and marketing strategies in the assigned areas.
  • Assisting dealer in achieving his targets through regular follow ups and discussion.
  • Maintaining healthy relationship with dealer by resolving his quires, providing proper information, educating products properties & benefits and dealer accounts transparency.
  • Network expansion.
  • Handle & monitor the team of 3 member.
  • Regular maintaining & updating contractors database and also help them to understand their scheme & benefits through my team members.

Sales representative to Sales officers

Berger Paints India Ltd.
Bokaro
10.2017 - 03.2022
  • Started as Sales representative in 2017 and driven the sales of 2 district i.e Bokaro and Ramgarh.
  • I got this territory of INR 2.39 crore sales but at the time I left this territory have made this to INR 11crore in FY 21-22.
  • Driven overall sales and growth by analyzing and comparing the sales plan with the last year base and implemented appropriate sales activities to achieve targeted sales.
  • Did network expansion in the market and value upgradation of existing dealers.
  • Placed many new products in the market such as Waterproof putty, Accessories etc.
  • Handled the issues of dealers for making smooth business relation.
  • Directly involved with the key contractors who are the influencer and applicators of the products.
  • Respond quickly to customer queries and compliances which leads to excellent customer relationships for healthy business.

Sales Assistant

Berger Paints India Ltd.
Ranchi
08.2016 - 09.2017
  • Generating leads and pass this to my reporting i.e senior sales officers.
  • Monitoring sales and schemes of sub retailers and guide them in achieving their schemes which help his mother dealer to achieve his targets.
  • Conducting shop meets/Painters meets & Naka meets to promote our products & services.
  • Regular follow up with the applicators about the sellout and lift & win scheme.

Territory Sales Executive

Methodex Systems Private Ltd.
Patna
10.2012 - 06.2016
  • Responsible for sales and Marketing of all the products directly and through channel partners.
  • To meet Architects, Contractors for major projects.
  • Responsible for Planning, Organizing & achieving of sales objectives in-line with the Company Goals.
  • Maintaining & building relationship with existing customer, Dealers, Architects & contractors.
  • Government Liaising, Tendering & Bid Management.
  • Responsible to close knowledge of Competitor Movements on their Sales & Marketing Initiatives, new product, schemes etc. & provide continuous information to Brach or Head Office for further comprehensive actions.

Territory Sales Executive

Airtel Telecommunication
Gurgaon
04.2012 - 09.2012
  • Worked as Territory Sales Executive in Gurgaon on the pay roll of Sampark BPO pvt ltd for 6 months (B2B segment).
  • Meeting the various corporate offices, generating leads and closing the deals.
  • Making proposal and negotiating on that.
  • Involvement in Business development i.e through presentation, promotions etc.
  • Maintaining& building relationship with the clients.
  • Handling the accounts of clients within the territory.

Education

PGDM - Marketing

IPM
01.2012

Bachelor of Commerce - Account Honors

Ranchi University
Ranchi
01.2009

Intermediate -

Jharkhand Academic council
Ranchi
01.2006

Matriculation -

C.B.S.E Board
01.2004

Skills

  • Team management
  • Leadership
  • Problem solving
  • Business development
  • Sales management
  • Time management
  • Multitasking

Mobile Numbers

  • 9934616707
  • 8210042853

Awards

  • Regional Champion in Interior Luxury & Premium Emulsion called Interior Shehansah- 2022-23
  • Regional Champion in Talaash (Network Expansion)- 2022-23
  • Jharkhand winner in New dealer mapping 2022-23
  • Talaash winner T-20 season 2 – 12/01/20 to 03/31/21

Technical And Functional Expertise

  • Team management/ Leadership
  • Problem solving
  • Business development
  • Sales management
  • Time management
  • Multitasking

Professional Backgrounds

  • Berger Paints India Ltd., Dhanbad Depot, Asst. Area Sales Manager, 04/01/23, Present, Managing & Supervising the Dhanbad Depot. Retail sales- 33cr, Lead & handling team of 11 people in which 5 from sales & 6 from Business development, Handling & visiting the key accounts of the company & liaison with marketing for business development and sales promotions to extract extra growth., Performance review of team as well as Channel partner business in order to carry out the company business in assigned standard parameter., Training to new joined and also conduct team building exercise for better and improved teamwork., Motivate team and help & guide them in their incentive’s achievement., Identifying the new opportunities for business growth & breaking competitor’s dealers., Comply with company policies and procedures and ready to perform other activities as and when required.
  • Berger Paints India Ltd., Dhanbad, Jharkhand, Senior Sales Officers, 04/01/22, 03/31/23, Drive sales by implementing sales process and marketing strategies in the assigned areas., Assisting dealer in achieving his targets through regular follow ups and discussion., Maintaining healthy relationship with dealer by resolving his quires, providing proper information, educating products properties & benefits and dealer accounts transparency., Network expansion., Handle & monitor the team of 3 member., Regular maintaining & updating contractors database and also help them to understand their scheme & benefits through my team members.
  • Berger Paints India Ltd., Bokaro, Ramgarh, Sales representative to Sales officers, 10/01/17, 03/31/22, Started as Sales representative in 2017 and driven the sales of 2 district i.e Bokaro and Ramgarh., I got this territory of INR 2.39 crore sales but at the time I left this territory have made this to INR 11crore in FY 21-22, Driven overall sales and growth by analyzing and comparing the sales plan with the last year base and implemented appropriate sales activities to achieve targeted sales., Did network expansion in the market and value upgradation of existing dealers., Placed many new products in the market such as Waterproof putty, Accessories etc., Handled the issues of dealers for making smooth business relation., Directly involved with the key contractors who are the influencer and applicators of the products., Respond quickly to customer queries and compliances which leads to excellent customer relationships for healthy business.
  • Berger Paints India Ltd., Ranchi, Sales Assistant, 08/01/16, 09/30/17, Generating leads and pass this to my reporting i.e senior sales officers., Monitoring sales and schemes of sub retailers and guide them in achieving their schemes which help his mother dealer to achieve his targets., Conducting shop meets/Painters meets & Naka meets to promote our products & services., Regular follow up with the applicators about the sellout and lift & win scheme.
  • Methodex Systems Private Ltd., Patna, Territory Sales Executive, 10/01/12, 06/30/16, Responsible for sales and Marketing of all the products directly and through channel partners., To meet Architects, Contractors for major projects., Responsible for Planning, Organizing & achieving of sales objectives in-line with the Company Goals., Maintaining & building relationship with existing customer, Dealers, Architects & contractors., Government Liaising, Tendering & Bid Management., Responsible to close knowledge of Competitor Movements on their Sales & Marketing Initiatives, new product, schemes etc. & provide continuous information to Brach or Head Office for further comprehensive actions.
  • Airtel Telecommunication, Territory Sales Executive, 04/01/12, 09/30/12, Worked as Territory Sales Executive in Gurgaon on the pay roll of Sampark BPO pvt ltd for 6 months (B2B segment)., Meeting the various corporate offices, generating leads and closing the deals., Making proposal and negotiating on that., Involvement in Business development i.e through presentation, promotions etc., Maintaining& building relationship with the clients., Handling the accounts of clients within the territory.

Timeline

Asst. Area Sales Manager

Berger Paints India Ltd.
04.2023 - Current

Senior Sales Officers

Berger Paints India Ltd.
04.2022 - 03.2023

Sales representative to Sales officers

Berger Paints India Ltd.
10.2017 - 03.2022

Sales Assistant

Berger Paints India Ltd.
08.2016 - 09.2017

Territory Sales Executive

Methodex Systems Private Ltd.
10.2012 - 06.2016

Territory Sales Executive

Airtel Telecommunication
04.2012 - 09.2012

PGDM - Marketing

IPM

Bachelor of Commerce - Account Honors

Ranchi University

Intermediate -

Jharkhand Academic council

Matriculation -

C.B.S.E Board
Anuj Kumar Choudhary