Anujkumar Varma
Bengaluru
Summary
Collaborative Sales professional with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Key Account Manager
Unibic Foods India Pvt. Ltd.
07.2023 - Current
- Deliver Volume, Value Business & Profitability against ASP for the Chain by location.
- Execution of monthly promotion with creativity at each stores.
- Visibility & sales promotion drive at store level.
- Review of business with Chains store team and Category Manager on driving the category.
- Planning and execution of new Launches, Consumer Promotion, incremental space /Volume.
- Ensuring 95% OTIF ( On time in fulfillment).
- Driving the promotion in the chains to have edge over the competition on visibility.
- Focus on regional Chains growth by creating differentiated promotion than the national Chains.
- Driving the TOT parameters with Chains to drive effective and sustainable growth.
- Regularly have financial review with the Accounts Manager/MT Head to ensure that the Budgeted Top-line and Profit Targets are achieved.
Assistant Category Manager
Reliance Retail (Jiomart B2B - Confectionery)
11.2022 - 07.2023
- Develop the categories range through consistent analysis of the sales trends and margin obtained.
- Identify potential brands and keeping a healthy dialogue open with those able to deliver the quantity, quality and professionalism desired.
- TOT Negotiations with new prospective vendor in order to commence with business.
- JBP closure with existing & new vendor in order to have a clear understanding on future business plans.
- Track availability on key lines and striving for 100% availability.
- NPI planning and building strategies to have a sustainable business.
- Negotiating with vendor on marketing budgets or investments in order have a better visibility on POS.
Area Lead - Sales
Udaan (B2B Ecom - Staples & FMCG)
05.2021 - 10.2022
- Achieve growth and hit sales targets by successfully managing the sales team
- Design and implement a strategic business plan.
- Own recruiting, objective setting, coaching and performance monitoring.
- Present sales, revenue and expenses reports and realistic forecasts to leadership team.
- Maintained an extensive knowledge of competitors, their offerings and their presence in market.
Sales Executive
Noble Group SA (FMCG)
12.2018 - 12.2020
- Maintaining and increasing sales in the responsible area along with 5 salesman's.
- Reaching the targets and goals set on monthly, quarterly & yearly basis.
- Establishing, maintaining and expanding the customer base and developing new markets.
- Setting sales targets for team on monthly to yearly basis.
- Monitoring team's performance and motivating them to reach targets.
Dy. Area Sales Manager
TTK HealthCare Ltd. (OTC)
12.2015 - 11.2018
- Develop sales and marketing strategies to drive sales growth in the assigned area.
- Develop and manage an efficient distribution network to improve sales performance.
- Manage the sales team for sales growth and revenue enhancement
- Conduct market research to understand competitors and market trends.
- Provide timely feedback to the sales personnel regarding their sales performance.
- Conduct business plan review meetings with sales team.
- Develop creative promotional strategies to attract more customers.
- Develop performance improvement plan for sales team to meet performance goals.
Education
Master of Business Administration - Marketing
MERC Institute of Management
Pune, MH2015
Bachelor of Commerce - Auditing & Taxation
Goa University
Taleigao, GA2012
Skills
- Account Management
- Skilled Negotiation
- Strategic Perspective
- Company & Customer expertise
- Communication
- Value based selling
- B2B & CNC business
- Training & Development
- Vendor Management
- Business Development
- Sales trend forecasting
- Relationship management
- Marketing and sales strategies
- Visibility & Promotion
Certification
Diploma in Advance Excel and MS OFFICE, Certified by the Manipal Institute of Computer Education (MICE).
Additional Information
Date Of Birth: 05/04/1992
Marital Status: Married
Belongs From: Goa
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Marathi
Advanced (C1)
Konkani
Advanced (C1)
Portuguese
Intermediate (B1)
Timeline
Key Account Manager
Unibic Foods India Pvt. Ltd.
07.2023 - Current
Assistant Category Manager
Reliance Retail (Jiomart B2B - Confectionery)
11.2022 - 07.2023
Area Lead - Sales
Udaan (B2B Ecom - Staples & FMCG)
05.2021 - 10.2022
Sales Executive
Noble Group SA (FMCG)
12.2018 - 12.2020
Dy. Area Sales Manager
TTK HealthCare Ltd. (OTC)
12.2015 - 11.2018
Master of Business Administration - Marketing
MERC Institute of Management
Bachelor of Commerce - Auditing & Taxation
Goa University
Diploma in Advance Excel and MS OFFICE, Certified by the Manipal Institute of Computer Education (MICE).
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