Anuj Suri

• Managing investment strategy and group operations for all projects
• Handling P&L for Bangalore project
• Leading all land related transactions and deal structuring, globally
• Developed strategic partnerships for business growth and expansion, strengthening corporate network.
• Increased market share by identifying new business opportunities and executing strategic initiatives to capture them successfully.
• Introduced cutting-edge technology platforms for enhanced data analysis capabilities, leading to more informed strategic decisions.
• Interacted well with customers to build connections and nurture relationships.
• Heading the marketing & sales/ leasing function for the organisation and projects
• Creating a prop tech platform encompassing three programs across value chain of real estate.

Achievements

• Closed more than USD 100 mn. capital raise for new commercial projects
• Finalized land transactions and structure for 18 projects in 7 cities
• Sold 600 units in Oak Valley, Visakhapatnam valued at Rs.500 crs , Visakhapatnam with achievement of 200% of expected revenue
• Sold 500 units in North Gardens, Bangalore valued at Rs. Rs.300 crs.
• Pre-leased 300,000 sq. ft. for mall and student housing accommodation in Chennai
• Created digital backbone for 4 new prop tech initiatives – B2B and B2C with potential of becoming USD 6bn valuation.
• Won award for the most ethical real estate company in India
• Won 3 prestigious awards for Project- Oakvalley, Visakhapatnam

• Handled 7 Ps of Marketing - Product, Price, Place, Promotion, Process, Physical Evidence and People
• Conducted Feasibility studies, Usage & Attitude surveys across products and geographies
• Excellent communication skills, both verbal and written.
• Passionate about learning and committed to continual improvement.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Collaterals' development, ATL Campaigns, Events & Exhibitions and PR
• Overall aesthetics for Projects, mobile application, immersive environment, signage strategy, etc.

Achievements

• Created brand Worldmark- best commercial development in New Delhi
• Created best retail mall development in Ludhiana – Pavilion
• Marketed and pre- leased 900,000 sq. ft. of commercial space in Worldmark, Delhi
• Marketed and leased 400,000 sq. ft. of retail space in Pavilion, Delhi
• Marketed and sold 400,000 sq. ft. in Astra Towers, Kolkata
• Received most coveted award (India Retail Awards) for best marketing launch in India for Pavilion Mall, Ludhiana
• Won the most prestigious award(FIABCI) in the World for Bharti Crescent, New Delhi & won the three most coveted international awards for best real estate developments
• Played key role for ISO / IMS certification for organisation

• Planned and implemented various brand building activities that met global and national brand objectives
• Carried out exhaustive surveys like usage and attitude study, brand-track, incidence study, media research
• Developed various 360 degrees marketing initiatives across ATL and BTL, PR, and all India events and trainings
• Analyzed sales performances across India and gave insight and guidance to sales teams for improving sales.
• Improved customer engagement through social media management and content creation.
• Increased brand awareness by developing and executing marketing campaigns.
• Conducted market research to identify consumer trends and preferences, driving product innovation.

Achievements

• Helped brand ‘Bacardi’ sales to grow by 19% in year 2009-10 against CAGR of 11% in 5 previous years
• Increased relevance for brand Bacardi by 15% over last year
• Successfully launched 2 new flavours for Bacardi In India
• Handled large scale events like Bacardi MegaMixx (23 cities tour), Bacardi Blast (largest event in India), Bacardi Martini Grand Prix (10 cities bar tending competition), Edward Maya India Tour and many events in key accounts.
• Led social media presence for Bacardi India; attracted more than 300,000 followers and fans across social media
• Launched India’s first online music app
• Launched first TVC for Bacardi India after 10 years

• Handled ATL, BTL communication & PR for DLF's residential projects
• Streamlined store operations for increased efficiency, implementing new processes and procedures.
• Increased sales through effective merchandising strategies and targeted promotions.
• Developed strategy to increase sales and drive profits.
• Part of team that create the cult brand DLF IPL
• Carried out exhaustive surveys like usage and attitude study, brand-track, incidence study, nationally
• Initiated the establishment & lead the operations for all India prospect / customer relationship and lead funnel management.

• Handled all internal and external communications including B2B and B2C
• Sold 40 websites' concept to SMEs in 6 months.

• Handled marketing initiatives for hotels and liquor brands.
• Generated growth of 40% over last year in liquor sales