Anuj Gupta

• CANVAS IDEA is a complete media house and handles diverse clients for their advertising and marketing solutions. Current work Included
• Consulting for branding and corporate communication for Health and Pharma Based Rural App launched in 2021. Medoplus ( For App Based Hospital and Diagnostic Center ) and Maklav for Health and General Insurance )
• Gave strategic presentation ‘vision 2020’ to chairman of Raksha Shakti University India’s first university on police science and internal security ( RSU ) They are into education for Internal security and training
• Prepared Report on change Management and presented to Assam Police on behalf of DDF Architect Firm.
• Consulting US Data Management Company, for Digital Communication
• Handled clients right from consumer products to service industry
• KEY ROLE: Strategy for Startups, Revive Brand , Digital Footprints strategy, Content Management ATL , BTL , Planning Brand Strategy.
• Strategic Branding, PR/Creative /Brand Endorsements
• Complete Advertising and marketing solutions of varied clients
• Clients include Health Care and Pharma, Real Estate, FMCG, Government and Corporate like Jindal Steel.
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NOTABLE ACHIEVEMENTS

• Successfully launched Two Healthcare segment Brand - Medoplus ( App based Hospital and Diagnostic Center Business) and Maklav Insurance ( Rural Health and General Insurance)
• Jindal Steel Corporate anthem and Mission Vision Film
• Employee Engagement program.

• One of the leading bicycle manufacturing industry of India catering to domestic & export market with an annual turnover of Rs
• 500 crores
• Company is also engaged in manufacturing of health equipments viz Aerobic Treadmills, Joggers, etc
• Company diversified into Pharmaceutical business as well
• KEY ROLE
• Marketing & Promotions
• Studying competition extensively, devise and develop innovative products which can be termed as ‘INDIA's FIRST’
• Develop marketing strategies to build consumer preference and drive volumes
• Evolve and formulate marketing procedures and commercial framework
• Plan marketing activities to achieve volume estimations and review effectiveness
• Devise marketing activities such as rural exhibitions, trade fairs & health exhibitions
• Provide direction to execute promotions/launches in sync with regional characteristics
• Analysing market trends, sales performance through channels, and other critical trends
• Budgeting, monitoring and executing Ad
• Commercials through renowned filmmakers
• Identifying key prospects for effective brand endorsements
• Media Buying , PR and Corporate Communication
• Collate information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies
• Work on editing & printing of in-house magazines of the organization
• Provide counsel to senior management to enhance brand and reputation
• Build and maintain strong relationships with mainstream media and business press
• Develop and maintain awareness of editorial calendars and reporter interests to proactively place stories and anticipate emerging opportunities for visibility
• Proactively and positively position company in marketplace and show differentiation from competitors
• Work with senior leaders to develop talking points and help set up meetings with media
• Brand Management
• Build brand focus in conjunction with operational requirements for 2 categories of bicycles i.e Black & sports segment; having annual budget of Rs 8 crores
• Ensure maximum brand visibility and capture optimum market shares
• Develop volume estimations for unit with product pricing computations
• Liaise with advertising & PR agencies for management of advertisement campaigns, press conferences & press releases
• Interacted with LEO BURNETT, Lintas, O&M Delhi for creative and Initiative media and starcom for media
• Interacted with Grey and 20-20 media for PR activities
• People Management
• Drive the team to deliver cost effective rates with suppliers & event agencies
• Create vibrant, agile, proactive, knowledgeable, empowered organization
• Monitor Competency grids and identify training needs for skill/competency upgradation
• Notable Accomplishments
• Atlas Fly Dubai’ – Dealer relationship based International Conference
• Excellent personal relationship in Mumbai Film Industry which extensively helps in negotiating good price for Brand endorsements, product launches & other events
• Devised Entire marketing plan for Atlas Group diversified division ‘Atlas Laboratories and Pharmaceutical Ltd
• To launch nutritional dietary supplement for women OTC product
• Devised strategic plan for launch in press for Pharma.