Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Anu Kuruvilla Samuel

Anu Kuruvilla Samuel

Associate. Director - Livspace
Chennai

Summary

PERSONAL SUMMARY Expertise in new business set up and profitability. Good leadership and people management skills. Strategic implementation for business growth. Dedicated sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

18
18
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
4
4
Languages

Work History

Associate Director - Regional Head

livspace
Chennai
02.2022 - Current
  • Assisted senior leadership in managing all aspects of operations.
  • Led teams of up to 150 personnel, supervising daily performance as well as training and improvement plans.
  • Trained and developed department leaders and management staff for specific projects and ongoing operational needs.
  • Engaged analytical subject matter experts outside project teams to drive troubleshooting of critical process-related deviations and enhance process improvements.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Defined clear targets and objectives and communicated to other team members.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Stabilized and handed over the East region - Kolkata , Guwahati , Patna for 6 month from Jan 22 - June 22.
  • New city development - Thrissur, Madurai, Pondicherry, Guwahati,Ludhiana,Srinagar,Agra,Varanasi,Raipur,Meerut,Jalandhar,Calicut,Salem,Jammu, Gorakhpur.

Territory head

Livspace.com
Chennai
04.2021 - 01.2022
  • Building the business from scratch to the best performing profitable cities across pan
  • India in new business Initiative
  • Handling the overall city activities form 0 -50% of the business
  • Hired, trained and leading a team lead of 65 members and more
  • Created a benchmark for the company by making Kochi as the first profitable city in the new business model
  • Data analysis, sales strategy implementation.
  • Delivered services to customer locations within specific timeframes.
  • Identified issues, analyzed information and provided solutions to problems.
  • Worked flexible hours across night, weekend and holiday shifts.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Worked effectively in fast-paced environments.
  • Organized and detail-oriented with a strong work ethic.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.

Territory Manager

Livspace.com
Chennai
09.2020 - 03.2021
  • Heading Kochi, Chennai, Coimbatore complete 0- 50 % of the bussines for LP business
  • Model
  • Setting up new city in Kochi, Coimbatore - India from zero
  • Identify, recruit & provide training to the front end team
  • (Architects, Interior designers,
  • Design studio's) -Generate revenue to the company from M2
  • Escalation handling
  • Customer feedback and satisfaction responsibility
  • Work on NPS/ C-SAT score
  • Ownership of complete city P/L.

Regional Head

Lifestyle - Landmark
11.2019 - 08.2020

Manage overall responsibility of the modular furniture department for Tamil Nadu and Kerala regional stores.
• Performance management, to include quarterly performance reviews, performance improvement plans, formal and informal coaching and counseling,
• Leads, manages, and develops design Consultant and Site supervisors to optimize team performance.
• Assist Design Consultants in the development of sales and marketing plans, forecasting, performance management, measure and track results
• Work with Corporate team to collaborate and develop smooth business structure.
• Providing motivation, performance management and conducting rewards and recognition to the sales and operations team.
• Involves in recruitment, and talent development for the business development team.
• Involve in creating the Marketing budget proposal for the region and implement the activities accordingly.
• Handling a team of 16+ members.
• Responsibility to handle 6 stores across Tamil Nadu and Kerala.

  • Participated in promotional opportunities and onboarding of new accounts.
  • Defined clear targets and objectives and communicated to other team members.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Set aggressive targets for employees to drive company success and strengthen motivation.

Business Development Manager and Project Manager

Baraka Agencies
Chennai, Doha
07.2017 - 03.2019

Holds the credit to manage a turnkey project order - Value QAR 1.8 M
• Scope is to supply install and commissioning of fit out, joinery's and glazing.
• Essayed a stellar role in identifying pre qualifying, and awarding the contract to third parties/ Vendors.
• Acted as the single point of contact and maintained a positive relationship with the client/ Architect/ PMC for positive project
work flows.
• Coordinate with internal resources and third parties/vendors for the flawless execution of projects.
• Managed a team of two site supervisor and prioritize their responsibility according to the project schedule.
• Ensured that the projects are delivered on time, within scope and within budget.
• Ensured resource availability and allocation..
• Reported and escalated to management as needed.
• Managed the relationship with the client and all stakeholders.
• Performed risk management to minimize project risks.
• Establish and maintain relationships with third parties/vendors.
• Created and maintained comprehensive project documentation. • Conducted inspection and submit all hand over documents
Business development Manager :
Responsible for account development, cold calling, assessing client needs, and identifying solutions
• Manage account relationships, contract negations, sales, pricing, billing, and logistics
• Attend conferences and professional association meetings and promote contract product and brand
• Develop and maintain a robust deal, pipeline toward targeted entities to continuously grow the business and generate sales.
• Few of the Products involved are, 1. Industrial Safety items, 2. Shilla Valves 3. Deck Safe- anti slippery flooring, 4. Budenberg Pressure gauge, 5. Enotec - Gas sensing instruments, 6. JNW - Heat Exchanger cleaning system. 7. Signage

Manager Design &Commercial

Noble Consolidated Glazings Ltd
Bangalore
06.2010
  • Holds the credit of producing business of 12 million Dollars in less than 3 Years
  • Shouldered with the responsibility of handling new market Karnataka & Kerala together based at Bangalore
  • Efficiently & effectively negotiated and procured ACP / Glass sheets (comprises 60% of
  • Project Cost) for Centre Square Mall, UL Cyberpark, Toyota and Manipal Group of institution projects
  • Dexterously sourced the following projects: o TCS Cochin - India o Nippon Toyota - India o Centre Square Mall - India o UL Cyber Park - India o Manipal Group of Institution India o Novotel - Goa- India o Iser - India
  • Acted as the single point of contact with the client for the project
  • Significantly involved in multi task like costing, sourcing, procurement and site coordination or progress update
  • Essayed a stellar role in identifying the vendors and suppliers (domestic and overseas)
  • Steered efforts in global scouring on latest façade building material (identifying new products)
  • Accountable for installing Mockup at site i.e
  • Freezing design, sourcing material as well as installing and cleaning
  • Created and interacted with huge data base on architects builders and consultant
  • Pivotal in identifying and negotiation the vendors and suppliers ( domestic and overseas )
  • Involved in traveling around for business meetings.

Regional Sales Manager

BARAKA AGENCIES, Noble
Chennai
10.2013 - 07.2017
  • Busines Development manager, Building
  • Material, Project sales, Key accounts manager., Head Of Sales, Assistant Regional Sales
  • Manager, Associate director sale
  • Field: Sales, Responsible for account development, cold calling, assessing client needs, and identifying solutions
  • Manage account relationships, contract negations, sales, pricing, billing, and logistics
  • Attend conferences and professional association meetings and promote contract product and brand
  • Develop and maintain a robust deal, pipeline toward targeted entities to continuously grow the business and generate sales
  • Sourcing, procuring and supplying the items fully compliant with technical requirements and in the shortest time
  • Shouldered with the responsibility of handling South East Asia based at Chennai- India and Doha - Qatar
  • Significantly involved in prequalifying the suppliers and Business requirement
  • Handling Operations and sales activities
  • Products involved in sales activity are, 1
  • GE Sealants, 2
  • Century HPL panel for external façade, 3
  • Deck Safe- anti slippery flooring, 4
  • Budenberg Pressure gauge, 5
  • Enotec - Gas sensing instruments, 6
  • JNW - Heat Exchanger cleaning system
  • 7
  • All industrial safety items
  • Manager Design & Commercial

Sales Manager

Tata Aig Life Insurance
12.2007 - 03.2009
  • Administered a team of 4 Assistant Business Development Managers
  • Under the guidance the team had sourced a business of 420000 Dollars business for the company
  • Accountable for recruitment 103 Financial Advisors
  • Played an imminent role in conducting reward and recognition programs for all the financial advisors on every quarterly basis
  • Dexterously sourced 4 MDRT (Million Dollar Round Table)
  • Efficiently & effectively served maximum number of customer in life insurance Industry in

Unit Manager

Kottyam, ICICI Prudential, Life Insurance, ABN
03.2006 - 11.2007
  • Identifying and recruiting motivated financial Advisors
  • Motivating and achieving targets set by the company as a team
  • Conducting frequent for rewards and recognition for team motivation on quarterly basis
  • Supporting the financial advisors by attending direct sales calls with the customers for achieving the sales target
  • Managing service operations for rendering and achieving quality services; providing customer support by asking queries & resolving their issues
  • Making my team consider their profile as their own business and implement strategies to develop my team strength
  • Efficiently maintaining regular communications with team on and individual level performance expectations
  • Achievements
  • Identified and recruited total 58 numbers of financial advisors
  • Between the age group from 20 - 75
  • Setting up an insurance office in a major business centre.(kozhenchery, kerala)
  • Have a valuable business submission of 67 lacs Indian Rupee in approximately 2 years service
  • Created an advisor for MDRT ( Million Dollar Round
  • Personal Financial Consultant at

Sales Associate

Amro Bank
Chennai
03.2005 - 02.2006
  • Handling Sales in consumer banking for ABN-AMRO at Chennai
  • Related with high premium gold credit card and Aviva life insurance
  • Meet customers of high net worth investors and sell the products
  • Getting orders from the customers and closing the orders
  • Account development and management
  • A day-to-day operation, which includes sales, planning
  • Maintaining customer relationship and servicing them through out the operations
  • Managing the customer’s personal finance and giving expert advice on investments.

Education

MBA - Marketting & system

Bharathiar University
Coimbatore - Tamilnadu
06.2003 - 05.2006

Bachelor of Science - Computer Science

Manonmaniam Sundarnar University
Tirunelveli -Tamil Nadu
06.1999 - 11.2002

Higher Diploma / Advance Diploma - Bussinus administration - Logistics and supply chain managment

College of London
06.2009 - 03.2010

Skills

    Business development and planning

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Certification

LANGUAGES English / Level: Expert

Timeline

Associate Director - Regional Head

livspace
02.2022 - Current

Territory head

Livspace.com
04.2021 - 01.2022

Territory Manager

Livspace.com
09.2020 - 03.2021

Regional Head

Lifestyle - Landmark
11.2019 - 08.2020

Business Development Manager and Project Manager

Baraka Agencies
07.2017 - 03.2019

Regional Sales Manager

BARAKA AGENCIES, Noble
10.2013 - 07.2017

Manager Design &Commercial

Noble Consolidated Glazings Ltd
06.2010

Higher Diploma / Advance Diploma - Bussinus administration - Logistics and supply chain managment

College of London
06.2009 - 03.2010

Sales Manager

Tata Aig Life Insurance
12.2007 - 03.2009

Unit Manager

Kottyam, ICICI Prudential, Life Insurance, ABN
03.2006 - 11.2007

Sales Associate

Amro Bank
03.2005 - 02.2006

MBA - Marketting & system

Bharathiar University
06.2003 - 05.2006

Bachelor of Science - Computer Science

Manonmaniam Sundarnar University
06.1999 - 11.2002
Anu Kuruvilla SamuelAssociate. Director - Livspace