Summary
Overview
Work History
Education
Skills
Additional Information
Accomplishments
Timeline
Generic

Anup Krishna

Content Writer | Creative Strategist | Storyteller
Mumbai

Summary

Highly accomplished Content and Creative Strategist with over three decades of progressive experience, specialising in crafting compelling brand-aligned narratives across diverse media platforms. Proven expertise in content strategy, brand storytelling, digital marketing, and project management. Adept at transforming complex ideas into impactful content that drives measurable business results, enhancing brand identity and audience engagement.

Content Writer and Creative Strategist with expertise in crafting brand-aligned narratives across digital, print, and audiovisual platforms. Proficient in content strategy, storytelling, and marketing communication, driving measurable business results. Proven ability to translate complex ideas into engaging content that resonates with target audiences. Committed to enhancing brand identity through impactful storytelling.

Overview

31
31
years of professional experience

Work History

Partner – Content & Creative Strategist

La Publicité
01.2005 - 12.2025
  • Amplified brand visibility and audience resonance by orchestrating holistic content and creative strategies across digital, print, and broadcast media.
  • Orchestrated cohesive, effective marketing campaigns by directing cross-functional teams and integrating creative execution with fundamental business objectives.
  • Strengthened client market positioning and audience engagement by creating effective brand storytelling frameworks aligning narrative with strategy.
  • Maximized campaign reach and ROI by utilizing data-driven insights to adjust creative direction and improve performance metrics.
  • Fostered team innovation and accountability via strategic leadership and mentorship, motivating creative talent to deliver remarkable results.

Partner & Co-Founder

Six Seasons Farm
01.1997 - 12.2004
  • Co-founded and established Six Seasons Farm as Bihar’s first large-scale prawn farming enterprise, pioneering sustainable aquaculture practices and positioning the venture as a regional industry leader.
  • Built a scalable business ecosystem by mentoring local entrepreneurs, developing sustainable farming models, and creating robust supply chains spanning production, procurement, and market linkage.
  • Drove business growth and social impact by facilitating entry into domestic and international markets, generating employment opportunities, and strengthening the local rural economy through innovation and skill development.

Personnel Cum Administrative Officer

NICCO Corporation Ltd. (Project Division)
09.1994 - 12.1996
  • Streamlined administrative and operational processes across multiple offices, enhancing efficiency and ensuring consistent workflow performance.
  • Directed budgeting, procurement, compliance, and achieved ISO 9001 accreditation in 1995.
  • Provided comprehensive HR and administrative support, including employee database management, travel logistics, and event coordination to improve staff satisfaction and operational continuity.

Education

Diploma - Human Resource Management

Narsee Monjee Institute of Management Studies (NMIMS)
Mumbai
12.1999

Master of Arts (M.A.) - History

Magadh University
Bodh Gaya
08.1990

Skills

Content StrategyCreative Direction

Additional Information

Skilled in tools such as MS Office, Google Workspace, and project management systems

Accomplishments

  • Directed end-to-end content and creative strategies across diverse media, enhancing brand visibility and the audience resonance.
  • Boosted campaign reach and ROI by leveraging data-driven insights to optimise creative direction and performance metrics.
  • Co-founded and scaled Six Seasons Farm, pioneering sustainable aquaculture and establishing it as a regional industry leader.
  • Drove significant business growth and social impact by facilitating market entry and strengthening local rural economies.

Timeline

Partner – Content & Creative Strategist

La Publicité
01.2005 - 12.2025

Partner & Co-Founder

Six Seasons Farm
01.1997 - 12.2004

Personnel Cum Administrative Officer

NICCO Corporation Ltd. (Project Division)
09.1994 - 12.1996

Diploma - Human Resource Management

Narsee Monjee Institute of Management Studies (NMIMS)

Master of Arts (M.A.) - History

Magadh University
Anup KrishnaContent Writer | Creative Strategist | Storyteller