ANUP KUMAR

Currently i am working as TSM based out of Guwahati looking after Meghalaya Market In Pernod Ricard India and i gained 6+ years of Experience of Liquor Trade where previously i was looking after different HQ's(Dhanbad , Ranchi and Jamshedpur) handling 16 Districts of Jharkhand covering more than 70%+ Districts of Jharkhand over the span of 6 years giving me a flexible and adaptable approach of working in different market dynamics with diverse team members also providing Exposure to District Excise/State Excise/JSBCL and different RTM's (Corporation Market , Wholesale Market , Private Wholesale Govt Retail , Govt RTM (Govt Outlet and Govt Wholesale).I learned different aspects of business as i was involved in several different tasks of Sales Forecasting , Label Registration/Renewal/Payment/OFS Planning/Clearance/Road Permits and also know how of Factory Operations for smooth and timely dispatches whenever needed.

I started my career in 2016 with ITC LTD where i went through training programme of 6 months in Patna Market and then handled Daltongunj HQ for two weeks but with company need and feedback from my mentors i was transferred to West Singhbhum HQ to look after 4 other Districts in Foods and Personal Care division both as Personal care contributed to 28% of Branch sales due to Border Markets.

Then i was promoted and transferred to Ranchi market handling one of the biggest market of Bihar/Jharkhand contributing 18% of Foods business turnover. I handled total of 6 Distributors and 32 DSM with 6 Team leader under me.

I was part of several portfolio launches in Foods and PCP Division during my tenure gaining exposure of both Rural and Urban markets.

• Rewarded Foreign Trip for being Top TSM in region in 2023-24 in Supernova Contest for JO Region.
• Received Regional award (2021-22) for Highest contribution in Premiumization in terms of Sales.
• Recognized (2021-22)with best Natural Visibility Display Drive at State level in RS MPO 2.0.
• Recognized for RS MS revival at State level with 4.7% MS gain over Exit highest state at State level.
• Received Zonal award (2019-20)for Highest achievement in S&D parameters.
• Recognized for Highest WOD achievement throughout 2019-20 and 2021-22 for products like Chivas Regal , Ballantine's ,HPT and Jameson in Jharkhand.
• Recognized for highest contribution in Vol , MS and WOD for NPD's product like BPRC , RSBS and HPT at Region level (2019-20 , 2021-22 , 2022-23 , 2023-24)
• Awarded Best Area Executive in 2016-17 and 2018-19 in ITC.
• Recognized for successful launches and Natural Visibility drive in Rural and Urban markets which was also presented as project in Zonal office.
• Recognized for Launch of product portfolios such as Savlon Handwash , Savlon Soap , Savlon ASL , Engage PP ,Nimyile FC , Charms, Sunfeast Bounce Cake , Candyman Jellimals, Candyman Fantastik , Moms Magic , Yippie Masala Noodles etc.