Summary
Overview
Work History
Education
Skills
Timeline
Generic

ANUP SAWANT

Bangalore

Summary

AdTech leader with 12+ years of experience in programmatic operations, AdTech strategy & innovation and campaign management across leading digital platforms. Skilled in optimizing performance campaigns, managing cross-functional teams, and driving revenue growth through data-backed insights. Adept at bridging business goals with AdTech innovation in high-paced environments.

Overview

13
13
years of professional experience

Work History

Manager - AdTech

VerSe Innovation
11.2021 - Current
  • Leading Ad Tech strategy, monetization, and innovation to enhance advertising performance across VerSe's tenants - Dailyhunt, JOSH, Dailyunt MENA, PublicVibe, Magzter, Nexverse
  • Client Relationship & Success Management: Built and maintained strong relationships with key advertisers, agencies, and Ad Tech partners, ensuring seamless campaign execution, troubleshooting, and post-campaign analysis.
  • Ad Tech Strategy & Optimization: Acted as a trusted advisor to advertisers, providing consultative insights on monetization strategies, campaign optimizations, and ad-serving improvements to drive performance and revenue growth.
  • Cross-functional Collaboration: Partnered with Sales, Product, Data Science, and Engineering teams to troubleshoot campaign issues, improve ad delivery mechanisms, and refine reporting capabilities for advertisers.
  • Technical Expertise & Communication: Ability to break down complex Ad Tech concepts into clear, actionable insights for non-technical stakeholders, ensuring advertisers and internal teams fully understand platform capabilities and optimizations.
  • Advanced Troubleshooting & Problem Solving: Served as the go-to escalation point for complex ad-serving issues, proactively diagnosing problems, implementing scalable solutions, and minimizing revenue losses for both advertisers and internal teams.
  • Mentorship & Training: Led training sessions for Sales, Account, and Ad Operations teams on best practices, new product capabilities, and troubleshooting techniques to enhance customer experience and operational efficiency.
  • Process Development & Efficiency: Designed and implemented best-in-class operational processes to streamline campaign execution, reduce friction in advertiser onboarding, and enhance retention through improved service delivery.

Sr. Manager - Ad Innovation & Customer Success

ZEE5
07.2020 - 04.2021
  • Drove Ad Tech innovations and enhanced monetization strategies across Connected TV (CTV) and OTT platforms.
  • GTM & Sales Strategy: Assisted Ad Sales and planning teams in developing a GTM strategy for CTV and innovative ad offerings, creating FAQs and KB articles to support the sales process. Conducted training sessions for Sales, Account Planning, and Operations teams on the nuances of the CTV ecosystem.
  • Connected Devices & Measurement: Identified and solved gaps between total viewership and ad impressions in Google Ad Manager. Established inventory forecasting protocols and worked with Nielsen to define industry-standard measurement techniques.
  • Ad Product Innovation: Researched, evaluated, and implemented innovative ad formats such as Adgreetz, Brightline, and Fuse.it. Created business case analyses for selected innovations and worked closely with Product teams to execute them.
  • Programmatic Execution: Partnered with Ad Operations to ensure seamless delivery of PG and direct campaigns, troubleshooting technical issues, and refining campaign optimization strategies.
  • Indirect Revenue Growth: Spearheaded the establishment and scaling of EBDA, optimizing indirect revenue from Live OTT content.

Sr. Manager - Operations & Publisher Yield

Adsparc (Now iion)
09.2019 - 06.2020
  • Led Ad Operations, Demand Partnerships, and Revenue Optimization across digital publishers.
  • Publisher & Yield Management: Oversaw day-to-day Ad Operations, ensuring smooth execution of direct campaigns and programmatic deals. Continuously optimized the demand stack to maximize revenue and yield.
  • Ad Tech Implementation & Client Servicing: Led the onboarding and integration of AdSparc's Ad Suite across multiple publishers. Provided technical guidance to resolve implementation challenges and enhance platform performance.
  • Demand Partnerships & Account Management: Developed and maintained strong relationships with SSPs and DSPs, troubleshooting technical issues and negotiating long-term partnerships. Guided the Ad Operations team in managing accounts effectively.
  • Reporting & Billing: Ensured daily accuracy in internal and external dashboard reports. Supervised billing processes, ensuring zero discrepancies and timely payments.
  • Strategic Planning & Growth: Contributed to high-level discussions with leadership, defining the product roadmap, revenue projections, and new business opportunities. Participated in pilot projects to test and refine new ad formats.

Manager - Operations & Publisher Development

ZEDO India Pvt Ltd
10.2012 - 08.2019
  • Managed a global Ad Operations team, driving campaign performance, publisher partnerships, and product development.
  • Sales & Product Support: Worked closely with the Sales Head, CEO, and Sales teams to prepare sales decks, product demos, and strategic pitches. Attended client meetings to provide product and technical insights, helping close key deals.
  • Campaign & Inventory Management: Led a team overseeing the full campaign lifecycle for premium video and display campaigns across US and India. Ensured KPI fulfillment, troubleshooting delivery issues, and optimizing performance.
  • Brand Lift Studies & Analytics: Designed and executed brand lift studies for key campaigns, presenting insights to advertisers to improve future campaign strategies.
  • Publisher & Partner Relations: Negotiated rates and terms with display, video, and in-app publishers, strengthening long-term partnerships and optimizing revenue streams.
  • Product Development & Roadmap Influence: Acted as the voice of Sales and Operations in product development meetings, providing critical inputs that shaped feature enhancements and new product offerings.
  • Team Leadership & Performance Management: Managed recruitment, goal-setting, and professional development for the Operations and Publisher Relations teams. Conducted performance reviews, identified growth opportunities, and ensured cross-training to build a more agile team.

Education

Bachelor of Business Administration -

SMU
07-2012

Skills

  • AdTech Strategy & Innovation
  • Programmatic, Paid Media, CTV & OTT
  • E2E Campaign Management
  • Data-driven Analytics & Reporting
  • Ad serving/Troubleshooting/Implementation
  • Cross-functional Leadership & Stakeholder Management
  • Vendor & Partner Relations
  • Revenue Growth & Yield Optimization
  • People Management & Performance Development
  • Ad product innovation

Timeline

Manager - AdTech

VerSe Innovation
11.2021 - Current

Sr. Manager - Ad Innovation & Customer Success

ZEE5
07.2020 - 04.2021

Sr. Manager - Operations & Publisher Yield

Adsparc (Now iion)
09.2019 - 06.2020

Manager - Operations & Publisher Development

ZEDO India Pvt Ltd
10.2012 - 08.2019

Bachelor of Business Administration -

SMU

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