Anup Sikdar
Sales Manager
Kolkata
Summary
Focused Sales Manager committed to motivating others and offering extensive knowledge penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals. Determined individual with background in establishing and nurturing lucrative partnerships. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
17
17
years of professional experience
2
2
years of post-secondary education
Work History
Business Development Manager
Daffodil Retail Private Ltd
Kolkata
05.2022 - Current
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organized
- Handling Sportswear & Footwear category (PUMA, ADIDAS)
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Sales Management – Ensure there is at least 15% growth on Like-to-like comparison as compared to last year
- Stocked merchandise, clearly labeling items, and arranging according to size or color
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products
- Trained and developed new employees for ease of transition into team
- Controlled store inventory and reviewed cash handling and operations reports
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
- Managed purchasing, sales, marketing and customer account operations efficiently
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills
Area Sales Manager
Skechers South Asia Private Ltd
Kolkata
10.2019 - 04.2022
- Handling Sportswear & Footwear category For East India, PR Management – Coordinate with Brand POC, store managers, department heads for tasks related to stock supply, secondary sales review, road permit, reconciliation, commercials, etc.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Managed team of 3 regional sales representatives and consistently achieved high sales targets
- Inventory Control – Monitor availability of top sellers, inter-store transfers, stock correction of dead inventory, and managing average stock cover of 3mths at Distributor level as well as store level
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Sales Management – Ensure there is at least 15% growth on Like-to-like comparison as compared to last year
- Business Development – Plan merchandise & base stock for new showroom openings, rollout new MBO to fill up the requirement of the category
- MIS – Monitor secondary sales and replenish accordingly, identify fast sellers, and ensure same is available for sale, rotate non-movers and liquidate
- People Management – Manage staff, appointment, Providing Training etc.
- Collaborated with clients and distributors to create and promote new products
Asst. Manager
Asics India Pvt Ltd
Kolkata
09.2016 - 10.2019
- Handling Sportswear & Footwear category For East India, Business Development –Responsible for business development for entire East and North-East India and ensure business growing up at least 15% in that territory.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Did setup entire business process and operations, distributions, and retailers’ alignment for this zone
- Plan merchandise & base stock for new Shop in shop openings, rollout new MBO to fill up the requirement of the category
- Inventory Control – Monitor availability of top sellers, inter-store transfers, stock correction of dead inventory, and managing average stock cover of 3mths at Distributor level as well as store level
- PR Management – Coordinate with Brand POC, store managers, department heads for tasks related to stock supply, secondary sales review, road permit, reconciliation, commercials, etc.
- MIS – Monitor secondary sales and replenish accordingly, identify fast sellers, and ensure same is available for sale, rotate non-movers and liquidate
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
- Mentored team members to enhance professional development and accountability in workplace.
Sales Manager
Lining India(Indo Rubber Industry Private Ltd)
Kolkata
06.2015 - 08.2016
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Finalized sales contracts with high-value customers
- Handling East zone’s business partners/distributors, PR Management – Coordinate with partner POC, store managers and sales staff for tasks related to purchase orders, returns, brand review, secondary data, staff feedback etc.
- Inventory Control – Manage warehouse inventory blocked for respective partner, manage stock cover of inventory at stores, inspect back store inventory, stock count with system and physical inventory
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Established and cultivated solid business relationships with new or existing customers.
- Introduced cost-saving initiatives to reduce losses and increase profit margin
- Developed sales strategy based on research of consumer buying trends and market conditions
- Managed team of 4 regional sales representatives and consistently achieved high sales targets
Sales Manager
Crocs India Pvt Ltd
Kolkata
05.2009 - 05.2015
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships
- Finalized sales contracts with high-value customers
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Developed and managed budgets to confirm proper use of resources and maximize profitability
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients
- Developed sales strategy based on research of consumer buying trends and market conditions
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs
- Generated detailed sales reports and forecasts to analyze performance and track progress
- Conducted product demonstrations and presentations to potential clients to capture more sales
- Developed and maintained positive relationships with clients in assigned sales territories
- Managed team of 5 regional sales representatives and consistently achieved high sales targets
- Prepared sales presentations for clients showing success and credibility of products
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
Sales Executive
M&B Footwear Private Ltd
Kolkata
03.2008 - 04.2009
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Analyzed past sales data and team performance to develop realistic sales goals.
- Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Created and implemented successful sales campaigns to drive leads and increase sales.
- Monitored and adjusted pricing based on market trends and customer feedback to meet expectations and increase sales.
- Established and maintained positive relationships with vendors to determine product availability and quality.
Sales Officer
Primus Brands Pvt.Ltd
Kolkata
06.2006 - 04.2008
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Enhanced sales operations through development of new sales strategies, cold calling techniques and customer follow-up
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Captured and completed sales with customer-savvy quotes, proposals, and contract management strategies.
- Researched target market and identified customers' unique needs to suggest suitable products.
Education
MBA - Sales And Marketing Education
Sikkim Manipal University
Kolkata 04.2007 - 03.2009
Skills
Business development and planning
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Business Development Manager
Daffodil Retail Private Ltd
05.2022 - Current
Area Sales Manager
Skechers South Asia Private Ltd
10.2019 - 04.2022
Asst. Manager
Asics India Pvt Ltd
09.2016 - 10.2019
Sales Manager
Lining India(Indo Rubber Industry Private Ltd)
06.2015 - 08.2016
Sales Manager
Crocs India Pvt Ltd
05.2009 - 05.2015
Sales Executive
M&B Footwear Private Ltd
03.2008 - 04.2009
MBA - Sales And Marketing Education
Sikkim Manipal University
04.2007 - 03.2009
Sales Officer
Primus Brands Pvt.Ltd
06.2006 - 04.2008
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