Summary
Overview
Work History
Education
Skills
Accomplishments
Current City
Software
Timeline
OfficeManager
Anup Yadav

Anup Yadav

Senior Marketing Analyst
New Delhi

Summary

Systematic Marketing Analyst with years of experience and extensive training in Marketing Analyst. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration, maintaining lasting rapport with coworkers and clients. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

5
5
years of professional experience
20
20
years of post-secondary education
5
5
Languages

Work History

Senior Marketing Analyst

Shyam TVS
02.2023 - Current
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Oversaw the creation and implementation of a comprehensive content marketing strategy, resulting in increased web traffic and lead generation.
  • Negotiated contracts with vendors and partners, ensuring cost-effective solutions without compromising quality or service levels.
  • Developed comprehensive marketing reports, providing valuable insights for executive decisionmaking.
  • Enhanced customer engagement with personalized email marketing campaigns tailored to individual preferences.
  • Streamlined data analysis processes, resulting in improved efficiency and better insights for decisionmaking.
  • Conducted market research to identify new opportunities for growth and expansion within target markets.

Marketing Analyst

Provana India Private Limited
04.2022 - 01.2023
  • Utilized CRM tools to monitor lead nurturing processes, ensuring timely follow-up actions were taken by appropriate team members.
  • Increased lead generation by creating targeted content strategies for various customer segments.
  • Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
  • Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
  • Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
  • Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
  • Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
  • Developed strong working relationships with internal stakeholders and external vendors to ensure seamless execution of marketing initiatives.
  • Evaluated prospect databases for accuracy, segmentation opportunities, and growth potential within target markets.
  • Contributed to annual budget planning process by analyzing past campaign performance metrics and forecasting future expenditures.
  • Assisted sales team in developing tailored presentations for potential clients based on their unique needs and goals.
  • Implemented A/B testing methods to refine ad copy, design elements, and landing page content for optimal performance.
  • Analyzed third-party data and investigated new growth opportunities.
  • Assessed KPIs to achieve in-depth understanding of campaign performance.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.

Digital Marketing Operations Analyst

Dotpe Private Limited
05.2021 - 03.2022
  • Enhanced data accuracy through meticulous attention to detail in data management tasks.
  • Managed multiple projects simultaneously, delivering results within tight deadlines while maintaining high-quality standards.
  • Maintained a keen awareness of industry trends and developments, allowing for proactive adaptation of operational strategies accordingly.
  • Developed performance metrics to evaluate operations effectiveness, enabling continuous improvement initiatives.
  • Optimized operational efficiency by analyzing and streamlining processes.
  • Improved team productivity by implementing effective workflow strategies and time management techniques.
  • Contributed to the successful launch of new products and services through rigorous testing and quality assurance checks.
  • Developed and updated tracking spreadsheets using uploader.

Business Development Executive Intern

Quick Ride
04.2019 - 07.2019
  • Conducted thorough due diligence on potential partners, assessing their compatibility with company goals before initiating collaborations.
  • Participated in conferences, trade shows, and other events to represent the company professionally and generate new leads.
  • Collaborated with cross-functional teams to develop innovative solutions for clients'' unique challenges.
  • Cultivated a strong social media presence, enhancing brand awareness and attracting new leads.
  • Supported sales team by creating effective marketing materials, such as presentations and proposals.
  • Contributed to the creation of detailed business plans outlining growth strategies and objectives for specific markets or products/services lines.

Education

MBA/PGDM - IT Business Research Analysis & Digital Marketing

Patel Institute of Science & Management
Bengaluru, India
04.2001 - 04.2021

B.Sc - Mathematics

S.M.D College
Nechua Jalalpur, Gopalganj

Intermediate - Science

I.G.S.N.S College
Kuchaikot, Gopalganj

Matriculation - Science

Kendriya Vidyalaya No. 1 Firozpur Cantonment
Firozpur Cantonment, Punjab

Skills

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Accomplishments

  • Participated Market Intelligence Competition at IIM Bangalore
  • Participated in Archies2k19 fest as Operation Manager
  • Participated In "Economic Times" Quiz at PISM, Bangalore
  • Participated in PISM Fest
  • Earned "Mr Energetic Title"
  • Social Media Marketing (Shaw Academy)
  • Web Development (Shaw Academy)
  • Digital Marketing (Shaw Academy)
  • Google Analytics (Shaw Academy)

Current City

New Delhi

Software

Hubspot

RPA

Tableau

Power BI

Excel

Word

Power Point

Visio

Data Visualization

Delarship Management System

Data Analyst

Timeline

Senior Marketing Analyst

Shyam TVS
02.2023 - Current

Marketing Analyst

Provana India Private Limited
04.2022 - 01.2023

Digital Marketing Operations Analyst

Dotpe Private Limited
05.2021 - 03.2022

Business Development Executive Intern

Quick Ride
04.2019 - 07.2019

MBA/PGDM - IT Business Research Analysis & Digital Marketing

Patel Institute of Science & Management
04.2001 - 04.2021

B.Sc - Mathematics

S.M.D College

Intermediate - Science

I.G.S.N.S College

Matriculation - Science

Kendriya Vidyalaya No. 1 Firozpur Cantonment

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Anup YadavSenior Marketing Analyst