Hubspot
Anup Yadav
Senior Marketing Analyst
New Delhi
Summary
Systematic Marketing Analyst with years of experience and extensive training in Marketing Analyst. Expert in business administration and data collection for research and metric analysis. Proven skill in effective collaboration, maintaining lasting rapport with coworkers and clients. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
5
5
years of professional experience
20
20
years of post-secondary education
5
5
Languages
Work History
Senior Marketing Analyst
Shyam TVS
02.2023 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Oversaw the creation and implementation of a comprehensive content marketing strategy, resulting in increased web traffic and lead generation.
- Negotiated contracts with vendors and partners, ensuring cost-effective solutions without compromising quality or service levels.
- Developed comprehensive marketing reports, providing valuable insights for executive decisionmaking.
- Enhanced customer engagement with personalized email marketing campaigns tailored to individual preferences.
- Streamlined data analysis processes, resulting in improved efficiency and better insights for decisionmaking.
- Conducted market research to identify new opportunities for growth and expansion within target markets.
Marketing Analyst
Provana India Private Limited
04.2022 - 01.2023
- Utilized CRM tools to monitor lead nurturing processes, ensuring timely follow-up actions were taken by appropriate team members.
- Increased lead generation by creating targeted content strategies for various customer segments.
- Participated in ongoing professional development opportunities to stay current on best practices within the field of marketing analytics.
- Conducted regular competitive analysis to stay informed on industry trends and adjust marketing strategies accordingly.
- Improved marketing campaign effectiveness by conducting thorough data analysis and identifying key performance indicators.
- Worked closely with creative teams to develop eye-catching visuals that aligned with overall marketing messaging and strategy objectives.
- Streamlined email marketing efforts for better open rates, click-through rates, and overall engagement.
- Developed strong working relationships with internal stakeholders and external vendors to ensure seamless execution of marketing initiatives.
- Evaluated prospect databases for accuracy, segmentation opportunities, and growth potential within target markets.
- Contributed to annual budget planning process by analyzing past campaign performance metrics and forecasting future expenditures.
- Assisted sales team in developing tailored presentations for potential clients based on their unique needs and goals.
- Implemented A/B testing methods to refine ad copy, design elements, and landing page content for optimal performance.
- Analyzed third-party data and investigated new growth opportunities.
- Assessed KPIs to achieve in-depth understanding of campaign performance.
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
Digital Marketing Operations Analyst
Dotpe Private Limited
05.2021 - 03.2022
- Enhanced data accuracy through meticulous attention to detail in data management tasks.
- Managed multiple projects simultaneously, delivering results within tight deadlines while maintaining high-quality standards.
- Maintained a keen awareness of industry trends and developments, allowing for proactive adaptation of operational strategies accordingly.
- Developed performance metrics to evaluate operations effectiveness, enabling continuous improvement initiatives.
- Optimized operational efficiency by analyzing and streamlining processes.
- Improved team productivity by implementing effective workflow strategies and time management techniques.
- Contributed to the successful launch of new products and services through rigorous testing and quality assurance checks.
- Developed and updated tracking spreadsheets using uploader.
Business Development Executive Intern
Quick Ride
04.2019 - 07.2019
- Conducted thorough due diligence on potential partners, assessing their compatibility with company goals before initiating collaborations.
- Participated in conferences, trade shows, and other events to represent the company professionally and generate new leads.
- Collaborated with cross-functional teams to develop innovative solutions for clients'' unique challenges.
- Cultivated a strong social media presence, enhancing brand awareness and attracting new leads.
- Supported sales team by creating effective marketing materials, such as presentations and proposals.
- Contributed to the creation of detailed business plans outlining growth strategies and objectives for specific markets or products/services lines.
Education
MBA/PGDM - IT Business Research Analysis & Digital Marketing
Patel Institute of Science & Management
Bengaluru, India 04.2001 - 04.2021
B.Sc - Mathematics
S.M.D College
Nechua Jalalpur, GopalganjIntermediate - Science
I.G.S.N.S College
Kuchaikot, GopalganjMatriculation - Science
Kendriya Vidyalaya No. 1 Firozpur Cantonment
Firozpur Cantonment, PunjabSkills
Strategy to Execution
Emotional Intelligence
Integrated Reporting
Professional Skills
Strategic Communications
Critical Thinking
Marketing Analytics
Campaign Management
Email Marketing
HubSpot
ZoomInfo
SPSS
SAS
R Programming
Python
Tableau
VBA
Microsoft Excel
Digital Marketing
Marketing Strategy
Microsoft Office
Sales
Microsoft PowerPoint
Problem Solving
Operations
Campaigns
Analytical Skills
Catalogue Analyst
Sales (Inbound & Outbound)
Marketing Strategy Development
A and B Testing Techniques
Market Research Mastery
Tableau Visualization Wizard
Competitive Intelligence Analysis
Data Analysis Expertise
Brand Management Experience
Campaign Performance Evaluation
Qualitative Research
Trend Analysis
Quantitative Analysis
Marketing strategy
Event Marketing
Campaign Performance Tracking
Data Collection
Client Relationship Management
Data Visualization
Database Management
Professionalism
Organizational Skills
Problem-solving aptitude
Market Analysis
Problem-solving abilities
Integrated Marketing
Accomplishments
- Participated Market Intelligence Competition at IIM Bangalore
- Participated in Archies2k19 fest as Operation Manager
- Participated In "Economic Times" Quiz at PISM, Bangalore
- Participated in PISM Fest
- Earned "Mr Energetic Title"
- Social Media Marketing (Shaw Academy)
- Web Development (Shaw Academy)
- Digital Marketing (Shaw Academy)
- Google Analytics (Shaw Academy)
Current City
New Delhi
Software
RPA
Tableau
Power BI
Excel
Word
Power Point
Visio
Data Visualization
Delarship Management System
Data Analyst
Timeline
Senior Marketing Analyst
Shyam TVS
02.2023 - Current
Marketing Analyst
Provana India Private Limited
04.2022 - 01.2023
Digital Marketing Operations Analyst
Dotpe Private Limited
05.2021 - 03.2022
Business Development Executive Intern
Quick Ride
04.2019 - 07.2019
MBA/PGDM - IT Business Research Analysis & Digital Marketing
Patel Institute of Science & Management
04.2001 - 04.2021
B.Sc - Mathematics
S.M.D College
Intermediate - Science
I.G.S.N.S College
Matriculation - Science
Kendriya Vidyalaya No. 1 Firozpur Cantonment