ANUPAM CHAKRABORTY
Kolkata
Summary
A professional with more than 11 years of experience in the areas of Retail Sector. In-depth understanding of business processes and structured methodologies practiced in the retail industry.
Overview
14
14
years of professional experience
Work History
Zonal Manager
Senco Gold Ltd
06.2018 - Current
- Leadership Engagements & Key Deliverable: Zone Handled: North East , North Bengal, Uttar Pradesh , South Kolkata, Bihar & Jharkhand
- Responsible for YOY Growth of my zone in teams of Revenue and Profitability
- Played a stellar role in opening of new stores post detailed feasibility study of market potential
- Deft in managing operations of the zone
- Spearheading more than 224 associates
- Ensuring relations with business customers are strengthened by providing leadership, direction, motivation, coaching and support to team members
- Honed in budget planning of revenue numbers and expenses
- Routine analysis of Key areas like Sell thru, ATV, ASP , UPT, Optimum Stock level etc
- Managing HR and Marketing functions for the Territory in coordination with the HR and Marketing personnel
- Proved resourceful in bringing down the attrition rate
- Maximize business performance by implementing marketing offers and activities, BTL/Digital space.
- Ensuring all legal permits approvals, obtaining, implementation accordingly and expiry and renewal management
Territory Sales In-charge
Ajanta Footcare (India) Pvt. Ltd.
Kolkata
05.2017 - 05.2018
- Responsibilities: Responsible for Planning, handling fifteen stores with more than sixty manpower between Kolkata,Howrah,Hooghly and North 24pgs
- Resolving all operational, manpower, admin and sales issue related to stores
- Manpower planning, training, motivating, grooming etc
- For better business
- Analyzing and interpreting trends to facilitate planning
- Responsible for P&L of the stores
- Analyzing sales figures and forecasting future sales volumes to maximize profits
- Managing stock levels and making key decisions about stock control
- Spouting for new store opening location
- Responsible for Institutional bulk sales
- To maintain and update the record of selling and non-selling assets
- Responsible for maintaining the SOP of the stores
- Achievements: Stood 3rd on 2nd quarter and 1st on 3rd quarter among all regions.
Sr. Merchandiser
Emami Frank Ross Ltd- Starmark
Kolkata
09.2014 - 05.2017
- Responsibilities: Managing merchandising & buying for stationery, home, lifestyle category
- Responsible for growth of top & bottom line
- Assortment & inventory management
- Category management initiative planning with brands for increased shopper excitement
- New line introductions & seasonal range planning and approvals
- Category development with vendors
- OTB budget planning & control
- Target setting & planning for ESS & BTS
- Training and development of staff
- Responsible for new store opening plan
- Monthly sale forecast planning along with promo and stock planning with vendors
- Scouting for new vendors / brands thereby negotiating and preparing a launch plan
- Achievements: Delivering year-on-year improved business margins
- Like-for-like growths of the categories
- Trained and developed more than 20 sales staff who are working successfully as HOS & CCA.
Store Supervisor
Khadim India Ltd-(Footwear Retail)
Nashik
05.2013 - 06.2014
- Responsibilities: Spearheading a team of 7 associates
- Running sales and marketing activities
- Managing all aspects of store operations
- Running BTL promotion activities
- Managing the current showroom network and identifying opportunities for network expansion
- Controlling management accounts with attention to essential criteria for net profit, including sales, shrinkage, cash control and store expenditure
- Customer Service
- Training ,development and motivating of staffs
- Reviewing and evaluating weekly KPI achievement
- Achievements: Rebuild sales figure curve from de growth to growth, comparing to last two Financial year at Nasik khadim India Limited
- Set up of a new warehouse and warehouse management process for more effective sales.
Audit Assistant
S.Jaykishan Chartered Accountants
Kolkata
06.2010 - 01.2011
- Responsibilities: Reviewing the accuracy of a financial records
- Responsible for filing Annual Return of clients to ROC(Registrar of Companies).
Education
Post Graduation Diploma in Retail Management -
IISWBM
01.2013
B.com -
Bangabasi College, University of Calcutta
01.2009
Certification course on Digital First Retail Business: Creation and Transformation Strategy -
IIM-B
HSC -
Prankrishna High School, WBCHSE
SSC -
Sarangabad High School, WBCSE
Skills
- Zone/Area Management
- Retail Sector
- Leadership
- People Management
- Business Processes & Structured Methodologies
- Revenue Growth
- Like-for-Like Growth Analysis
- Profitability
- Business Development & Store Feasibility Study
- Operations Management
- Budget Planning
- Sell Thru Analysis
- KPI Analysis
- Category Management
- Merchandising
- Legal Permits and Approvals
- Store Management
- Marketing Management
- Institutional Bulk Sales
- SOP Maintain
- OTB Budget Planning
- Training and Development
- Vendor Management
- Vendor/Brand Scouting and Negotiation
- Business Margins Improvement
- Customer Relationship
- Event Management
Accomplishments
- Received Best Zonal Manager Award FY 23-24 at Senco Gold And Diamonds
- Got opportunity to do certification course on Digital First Retails Business from IIM-B sponsored by Company.
Projects
Big Bazaar: Customer Relationship, 08/09/11, 08/14/11, Successfully handled customers during Maha Bachat.
Pantaloon Retail India Limited (PRIL): Event Management and Promotional Activities, 12/07/11, 02/12/12, Successfully organised events for children during Christmas., Promoting Gift Vouchers through customer service desk and cash counters., Coordinating a team for increasing loyalty card members and to meet daily targets., Inventory Audit.
Linguisticproficiency
- English
- Hindi
- Bengali
Activities
- Photography and Videography
- Play Synthesizer.
Personal Information
- Date of Birth: 04/02/87
- Marital Status: Married
- Address : 34/6 M. G. Road Budge Budge Kolkata 700137
Timeline
Zonal Manager
Senco Gold Ltd
06.2018 - Current
Territory Sales In-charge
Ajanta Footcare (India) Pvt. Ltd.
05.2017 - 05.2018
Sr. Merchandiser
Emami Frank Ross Ltd- Starmark
09.2014 - 05.2017
Store Supervisor
Khadim India Ltd-(Footwear Retail)
05.2013 - 06.2014
Audit Assistant
S.Jaykishan Chartered Accountants
06.2010 - 01.2011
Post Graduation Diploma in Retail Management -
IISWBM
B.com -
Bangabasi College, University of Calcutta
Certification course on Digital First Retail Business: Creation and Transformation Strategy -
IIM-B
HSC -
Prankrishna High School, WBCHSE
SSC -
Sarangabad High School, WBCSE
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