Anupam Kumari

· Managing external & internal communication

· Analyst & Investor Relation

· Media Relation

· Strategise brand communication includes content, social & visual

· Vendor management

· Event management

· CSR initiatives

· Internal Branding –events, Hiring communication using social channels, employee relationship,Glassdor branding, Campaigns

· Reputation Management

· Crisis Management

· Perform market research to identify consumer trends and competitive markets

· Analyze and resolve any branding issues promptly

· Supervise and train team members in their assigned job responsibilities

· Manage brand assets and maintain brand quality standards

· Manage Quarterly Result Announcement

· Manage Annual Report-Design & Content

· Develop marketing plan to increase sales and profitability

· Manage all marketing communications including advertisements, promotions, PR, and web marketing

· Leading & Managing accounts

· To mangae Internal Relationships & External Relationships

· Develop PR strategies and initiatives to improve public perception of the company

· Draft press releases

· Respond to information queries from media

· Identify audience for product or service

· Account Management

· Develop PR strategies,campaigns and initiatives to improve public perception of the company

· Draft press releases

· Media Relation

· Identify audience for product or service

· Client relation

PR Projects:

· Mother Horlicks

· Medtronics

· Biocon Queen of heart

· Dettol Hand Wash

· 3M Nexcare Bandages

· Fortune Rice Bran

· Saffola Anti oxidant oil

· Kellogs

· Develop and manage online marketing campaigns effectively-driving brand awareness, engagement and traffic to social media pages.

· Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs

· Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize the revenue growth.

· Responsible for managing online branding, communication and campaign through the company website

• To ensure maximum relevant coverage for all my clients
• To build media relations and come up with new ideas for more coverage
• To help clients achieve their objective in marketing
• To provide value for money and draw parallel between advertising and public relations
• Developed PR strategy, plans and monitoring media trends to achieve clients' public relations objectives and executed it
• Handled activities including reports, competition market monitoring
• Data analysis for the same segment competitors

• Handled more than 20 events and press conferences
• Developed PR strategy, plans and monitoring media trends to achieve clients' public relations objectives and executed it
• Worked for the press release coverage across major cities in the country
• Handled activities including reports, competition market monitoring
• Communicate with the management and the client and working on the customer requirement doc
• Assisted clients in making the papers' surveys and questionnaires