Summary
Overview
Work History
Education
Skills
POR
Internship
Certification
Timeline
Generic

ANUPAM KUMARI

Marketing Strategy Manager
Pune

Summary

Excelled at brainstorming, analyzing industries, markets, and developing strategic solutions. My approach involves identifying opportunities, evaluating competition, and formulating data-driven strategies to drive business growth and success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Manager (Marketing and Strategy)

thyssenkrupp
Pune
05.2023 - Current

New Business Unit: Bio-Chemical

  • Developed go-to-market strategy for structured market for a successful business launch for Bio-Chemical
  • Secured a strategic partnership and scope splits with Knowledge Information System for Bio-Chemicals
  • Engaged with Reliance, Baliraja, and Lokmanagal exploring business conversion opportunities; Led the first customer presentation and negotiation of thyssenkrupp as a CBG plant provider
  • Developed 4 revenue models assessing monetization strategies for pitching the business to the customers

Existing Business Unit: Sugar Machineries

  • Appreciated as youngest leader (out of 104) for being in Plan 2030, financials, and execution of 3x revenue
  • Analyzed export potential across 10 countries, evaluating market opportunities, and competitive landscapes
  • Conducted order lost analysis monthly for ~1,000 customers to identify performance factors, and drive growth
  • Performed market research for ~ 800 customers, finding trends and preferences to develop risk mitigations
  • Leading theory of constraints meetings with board members weekly to increase the business sales by 3 times.
  • Designed Power BI dashboards for the sales team of 13, resulting in a 30% increase in operational efficiency.

Associate IT Consultant

ITC Infotech
Bangalore
02.2021 - 06.2023
  • Learned connecting Databases and back-end development using JDBC and MySql
  • Merged Backend, Frontend, JDBC, MYSql and made a self-learning Project called Medme
  • Crafted an intuitive and responsive user interface using HTML and CSS, ensuring an engaging and visually appealing user experience
  • Applied best practices in coding standards and testing, resulting in a high-quality, reliable, and maintainable project

Education

MBA -

Indian Institute of Management
Nagpur, MH

B.Tech - ECE

Techno India Salt Lake
Kolkata

Skills

  • Technical Solution Design
  • Risk Identification and Mitigation
  • Cross-Functional Coordination
  • Project Management
  • Market Research and Analysis
  • Customer Engagement
  • Data Analysis and Dashboard Design (Power BI)
  • Digital Marketing

POR

  • Representative from Business Unit, to present the financials to board members monthly
  • Tangerine Trails, The Annual Management Fest of IIM Nagpur working as a core committee member
  • Executive Member Swaviskaar, art club of college
  • Placement Representative, served during Btech

Internship

Goldsikka Jewels, 04/22/22, 06/22/22, 

  • Led a team of 6; executed 5 campaigns ad idea to devise outreach strategies to increase visibility by 200%
  • Identified and created SEO rich content which resulted in increase of traffic and generation of leads by 20%
  • Liaised with 2 organizations called myGate and adonmo to enhance revenue
  • Created the content and creatives for same, Assisted with the HR department and screened 26 talents as per the requirement of the organization
  • Strategized & calculated budget for brand awareness on platforms like metro station, myGate, adonmo & FM mirchi, Conducted market research for localities of Hyderabad to target 1000 societies for Brand awareness

Certification

  • Six Sigma
  • Digital Marketing
  • FMCG certification
  • MarkSTRaT

Timeline

Manager (Marketing and Strategy)

thyssenkrupp
05.2023 - Current

Associate IT Consultant

ITC Infotech
02.2021 - 06.2023

MBA -

Indian Institute of Management

B.Tech - ECE

Techno India Salt Lake
ANUPAM KUMARIMarketing Strategy Manager