ANUPAM NATH
Marketing Director
Gurgaon
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Director
Xcraft Online Pvt. Ltd.
Guwahati, Assam
09.2017 - Current
- https://www.getkraft.com
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Developed and maintained relationships with external vendors and suppliers.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
Software Developer
Gauhati University
Guwahati, Assam
08.2016 - 08.2020
- Collaborated on stages of systems development lifecycle from requirement gathering to production releases
- Designed customized solutions for proposals to potential customers
- Designed reusable and reliable code for use within distributed cloud environments
- Contributed ideas and suggestions in team meetings and delivered updates on deadlines, designs, and enhancements
- Tested functional compliance of company products
- Tuned systems to boost performance
- Collaborated with project managers to select ambitious, but realistic coding milestones on pre-release software project development
Software developer
Dhrupad Technologies
Guwahati, Assam
08.2015 - 08.2016
- HTML, CSS and JavaScript, developed several websites.
- Revised, modularized and updated old code bases to modern development standards, reducing operating costs, and improving functionality.
- Designed customized solutions for proposals to potential customers.
IT Manager
Crown Enterprise Pvt. Ltd
Guwahati, Assam
02.2014 - 05.2015
- Oversaw IT department operations and training
- Managed network and system performance, conducting troubleshooting, security patching, and maintenance
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems
- Coordinated IT operations activities to deliver smooth flow of daily business needs
- Interacted and negotiated with vendors, outsourcers and contractors to secure products and services
- Communicated with executive team and CEO to maximize development efficiencies and resolve technology issues
- Led technology selection and rollout, focusing on organizational planning and supplier service-level agreements
- Conferred with executives to advise and plan for short-term and long-term IT system upgrade needs
- Analyzed network security and current infrastructure, assessing areas in need of improvement
- Coordinated secure system access of users to various department systems and platforms
- Liaised with other departments to minimize network interruptions and possible downtimes
System Engineer
Oscar Computers and Systems
01.2012 - 09.2012
- Resolved issues and escalated problems with knowledgeable support and quality service
- Developed IT policies to comply with applicable laws
- Created flowcharts, diagrams and other documentation
- Implemented networking and server changes to meet client budgets and needs
- Tested and analyzed equipment design and performance feasibility to determine potential ROI
- Optimized networked software and operating systems by applying updates and patches
IT Trainee
Indian Oil Corp.
Bongaigaon, Assam
06.2009 - 07.2009
- Exercised leadership capabilities by successfully motivating and inspiring others
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution
- Adaptable and proficient in learning new concepts quickly and efficiently
- Identified issues, analyzed information and provided solutions to problems
- Assisted with day-to-day operations, working efficiently and productively with all team members
Education
Bachelor of Engineering - Information Technology
GIMT
Guwahati 08.2006 - 04.2011
Skills
Key decision making
Campaign management
Analytics and SEO
Marketing and advertising
Sales expertise
Communications management
Product promotions
Operations management
Cost Management
Strategic planning
Additional Information
- In depth experience on setting and managing of SMTP Postfix mail server on Linux cloud platform with Admin and Client UI, Cloud Server viz. Google Cloud, AWS, Digital Ocean, Contabo, etc. Digital Marketing tools, Social Media Marketing, Google Ad Campaign , Facebook Ads Manager and LinkedIn Manager and other platforms like Adsterra & Google Adsense. Bulk Marketing mailing platforms viz. Constant contact, Elastic email, Sendgrid, Mailchimp. Content Management using Chatgpt and other AI tools. Chatbots, Reviews Automation and various other tools. Proficient with marketing analytics tools viz. Salesforce, Google360 suite.
Timeline
Marketing Director
Xcraft Online Pvt. Ltd.
09.2017 - Current
Software Developer
Gauhati University
08.2016 - 08.2020
Software developer
Dhrupad Technologies
08.2015 - 08.2016
IT Manager
Crown Enterprise Pvt. Ltd
02.2014 - 05.2015
System Engineer
Oscar Computers and Systems
01.2012 - 09.2012
IT Trainee
Indian Oil Corp.
06.2009 - 07.2009
Bachelor of Engineering - Information Technology
GIMT
08.2006 - 04.2011