Anupam Sharma

Project Leader | Manages a team of 10-12 Professionals | Led multiple corporate and Business unit strategies and Digital transformation engagements

Projects

• Go-To-Market Strategy | Leading EV Automotive Player (India)
  Developed a comprehensive GTM strategy for a prominent EV player scaling in India. Conducted macro-trend analysis, policy impact evaluation, and voice-of-customer assessment (500+ respondents). Benchmarked 5+ competitors and crafted a differentiated value proposition. Defined acquisition channels, sales forecasts, and built regional dashboards by integrating trends in autonomous, connected, and shared mobility to identify growth levers.
• Channel Sales Digitization | Global Automotive Client
  Spearheaded the digital transformation of sales channels to elevate customer experience and operational efficiency. Designed the target state through process re-engineering, introduced automation and simplification levers, and recommended a unified platform to streamline operations. Developed a business case aiming for a 10% sales uplift, on account of a 15% improvement in ETBR and a 17% increase in test-ride-to-booking conversion by optimizing the sales funnel.
• Market Assessment & Product Strategy | Global Auto Ancillary
  Evaluated impact of evolving Indian regulations (scrappage, BS7 norms) on product roadmap. Benchmarked global policies, assessed supply chain impact, and conducted competitor analysis. Delivered a compliance-led product diversification roadmap aligning with market shifts and driving future-ready portfolio design.
• Corporate Strategy | Auto Ancillary Client (Lubricants & Chemicals)
  Defined growth strategy to tap Indian lubricants and TPU market. Conducted demand forecasting, trend analysis, and competitive benchmarking. Proposed strategic diversification contributing to 10% topline growth over 2 years
• Enterprise & Government Market Entry | Global Smartphone Brand
  Assessed GeM and enterprise e-market landscape, conducted TAM analysis, and developed product and pricing strategy. Created a 15-month phased GTM roadmap from listing to market share capture, enabling 7% enterprise and 4% GeM penetration.
• Market Entry & GTM Strategy | Global Healthcare Brand (India)
  Led TAM estimation, competitive analysis, and opportunity sizing to define product strategy across 3 SKUs. Designed market entry roadmap tailored to regulatory and consumer dynamics. Developed activation plan for scalable GTM across urban and tier-2/3 markets.
• Operating Model Redesign | Indian FMCG Major
  Assessed operational agility and digital readiness. Conducted spans and layers analysis, fulfillment center visits, IT capability reviews. Enabled transformation aligned to digital efficiency and strategic objectives.
• Enterprise-Wide Digital Transformation | Leading Digital Infra Provider
  Program-managed transformation to streamline field ops and support functions. Led a 12-member team, engaged 162+ stakeholders, and designed a SaaS-based digital architecture. Benchmarked against global best practices to enhance efficiency, governance, and cost optimization. Achieved 12% revenue growth and 6% cost savings through digitization and process redesign.
• Growth Strategy & Market Expansion | African Telco Operator
  Built roadmap for sub-sea expansion into US & LATAM. Designed pricing model and competitive positioning to increase market share from 2% to 18% over 5 years.
• Data Center Market Entry Playbook | Global Infra Client
  Built an exhaustive 2-year roadmap covering lifecycle, real estate, policy, infra, and talent strategy. Delivered competitive benchmarking and localized expansion frameworks to support seamless entry into new markets.

Internal Projects

• Capability Development: Incubated Market Assessment & Entry Strategy capability; created standardized toolkits, frameworks, and reusable assets; scaled delivery excellence and enabled knowledge sharing. Practice generated $1Mn annual revenue.
• Corporate Strategy & Sales Growth: Managed end-to-end sales pursuits, led opportunity pipeline, and directed RFP/tender submissions including GeM bids. Led quarterly sales planning and client outreach initiatives.

• Market Entry Strategy: Conducted deep market analysis and opportunity sizing. Designed GTM plan and 5-year business roadmap for phased launch. Achieved 40% pre-launch target via integrated campaigns (digital, print, BTL).
• Business Operations: Managed retail/wholesale ops for West India, delivering $2.2M monthly revenue (34% contribution). Drove 600% YoY growth through forecasting, supply alignment, and CXO-led initiatives across CX and adoption. Consulted with Maharashtra Govt on EV subsidies and SOP development.
• Strategic Programs: Directed multiple strategic initiatives improving CX, community outreach, and sales operations. Led funnel performance diagnostics and internal sales-forecasting linked to policy shifts.
• Digital Strategy & Transformation: Led the end-to-end development and implementation of a Lead Management System within six months, managing a 4-member software team to deliver robust CRM, data management, and analytical reporting capabilities. Program-managed cross-functional collaboration between business and sales teams to define requirements, map current and target states, and ensure Agile-based delivery. Successfully piloted the system in two markets, incorporating feedback for refinement, and rolled out a nationwide training program to drive adoption across the channel sales network

• Channel Operations : Managed 8 dealers, contributing to 31% of the state’s total revenue. Accountable for driving retail and wholesale target achievement by implementing strategic sales initiatives, achieved significant sales growth and maintained a 35% customer retention rate through referrals. Leading a high-performing team of 8 sales managers, I drove the achievement of a 54M USD top-line target. Additionally, I spearheaded the implementation of an Enquiry Management System and designed incentive structures, aligning sales operations with broader corporate and business strategies, and enhancing dealer performance through process optimization and digital transformation.
• Market Growth & Strategy : Led the identification of high-potential opportunities and executed market entry strategies that resulted in the establishment of 32 business touchpoints across TamilNadu, driving an 11% increase in retail volumes in FY19. I executed a targeted business expansion strategy, conducting thorough due diligence on new territories and leveraging insights to capture market share. My leadership in market assessments, growth strategies, and market positioning ensured strategic alignment with the company's long-term vision. Furthermore, I played a key role in developing Go-To-Market (GTM) strategies, which facilitated seamless market penetration and solidified the brand’s presence in emerging regions.

• Providing solution based on RFP / RFQ received from clients. Solutioning involves Business Consulting, Effort estimation, Competitor Analysis & Feasibility Analysis.
• Learning the entire Client Business Process to Identify Process Gaps & Optimization Scope for improving the Operational Efficiency & devising growth strategy.

• Signizers specialized in helping traditional businesses transition into the digital age by offering comprehensive solutions for building their online presence.
• Provided end-to-end digital transformation services, including web design, e-commerce platform setup, and digital marketing strategies, enabling small and medium-sized enterprises to modernize their customer engagement, streamline operations, and scale their businesses in the online marketplace.