ANUPAMA REGUKUMAR
Customer Success Manager
Bangalore
Summary
Customer Success and Account Management expert with over 6 years of international experience in SaaS, HR technology, and digital marketing solutions.
Overview
10
10
years of professional experience
4
4
Certifications
4
4
Languages
Work History
Technical Account Manager
BetterPlace
12.2021 - 12.2023
- Drove 15% DAU/MAU product adoption (5× industry average for LMS) through strategic customer engagement, L&D partnership, and rollout planning.
- Delivered 20% year-on-year business growth by identifying cross-sell opportunities and leading pre-sales demos for HR solutions.
- Maintained 95% client retention, achieved 80% NPS, and managed stakeholder communications to influence SaaS roadmap direction.
- Implemented analytics dashboards to track customer health, upsell potential, and renewal forecasts.
- Frontline HRMS
Key Account Manager & Digital Marketing Manager
TinyStep
07.2017 - 12.2020
- Exceeded 150% of client success metrics for enterprise accounts via multichannel campaign management and sales process optimization.
- Secured 100% client retention, 60–80% profit margins, and established a robust renewal pipeline by maximizing digital ROI and personalized solution planning.
- Led multichannel campaigns targeting B2B and B2C audiences, combining social media/SEO/email marketing with offline activations.
- Increased website traffic to 1M daily visitors and social media reach to 25M monthly, supporting brand engagement for clients.
- Led a 30-member team delivering creative projects in digital, video, and brand strategy while reporting actively to the CEO.
- Indian parenting social network
Freelance Experience (Digital/Product Marketing)
01.2016 - Current
- Created and optimized SEO/SEM blogs, landing pages, and outreach strategies for clients across US, Australia, Europe.
- Designed comprehensive product launch campaigns and marketing materials to drive adoption and engagement for new releases.
Education
Bachelor of Engineering (B.E.) - Telecommunication Engineering
Dayananda Sagar College of Engineering
07.2017
Skills
HR tech and SaaS adoption
Customer advocacy and engagement
Stakeholder management
Cross-sell and upsell strategies
Data analysis and business reviews
CRM expertise (Zoho, HubSpot)
Project management tools (JIRA, Asana, Trello)
Team leadership and training
Certification
Product Management (Aha! & LinkedIn) 2025
Timeline
Technical Account Manager
BetterPlace
12.2021 - 12.2023
Key Account Manager & Digital Marketing Manager
TinyStep
07.2017 - 12.2020
Freelance Experience (Digital/Product Marketing)
01.2016 - Current
Bachelor of Engineering (B.E.) - Telecommunication Engineering
Dayananda Sagar College of Engineering